Big drop in rankings, any explanation ?
-
Hi everybody,
I've been working on the subdomain http://fr.mt.com since a few month and on the last crawl on the keyword "accessoire de mesure" i had a big drop from rank 3 to not in top 50 and I cant figure why.
Here is the page : http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html - PA : 30 DA : 71
I did an on page report to get a grade and i got... A on this keyword. I know this page is not perfect (lack of content) but in my opinion it still relevant on this keyword.
Do you have any idea of what happened ?
Thanks in advance for your answers
-
Thank you all for your Answers, I think the best solution is to craft content on this page. I hope it will be back soon on first page
-
To go deeper: average text of #1 pages in Google = 2000 to 2400 words. Adding a relevant text would be a good idea.
I checked the first results for "accessoire de mesure" on Google.fr
They don't sell the same product than you. There might be a semantic issue here.
According to Google, accessoire de mesure = building or sewing sector.
http://www.conrad.fr/ce/fr/category/SHOP_AREA_37381/Appareil-de-mesure
http://www.matopo.fr/mesure/accessoires-de-mesure/index.html
Quite the same for Google Images.
Is accessoire de mesure a good converting keyword in your industry ? Is it used by your competitors ?
Besides adding text, I would suggest to get a simple French URL + 301 redirect the old one.
IE : from http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html to something like fr.met.com/accessoire-de-mesure
-
I'm also finding duplicate content on a few of the other sub domains... Here
-
One thing I noticed is that there is a ton of code on that page with very little content. That's pretty offsetting to Google. Not to mention way to many footer links. There are over 400 total internal and external links (100 is the recommended) on that page.
You also have a ton of language variation pages injected into the html. A good way to clean that up is to use a sitemap instead.
-
Thank you for answering, yes I see the drop in manual research and this is why i'm worried. On the first page on google there is also pages with very poor content so I don't understand why this one has drop.
Thank you for the pop-up issue, I will tell them to fix it asap.
-
It might be relevant in terms of keywords, but there really isn't any content on that page at all. Like you said, lack of content.
Just a brief view of the page, but there are also lots of other reasons why this has dropped. If you do a search yourself, do you see this drop?
Edit-- Also, your contact form is being blocked as a pop-up, so would have a look at this also.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Competing Pages for Ranking Keywords?
Hey there, My client has this existing page which ranks for rentals-related keywords that are product type specific - i.e. electric wheelchair rentals, mobility scooter rentals, etc. https://mobilityequipmentforless.com/pages/rentals I recently made a rentals page for each product type to try and really target those keywords that the rentals page is ranking for. Is this a problem? Is the potential nature of the pages competing for the keywords a real issue? Any help is appreciated. Thanks! Mike
Keyword Research | | naturalsociety0 -
Rank checking tool for keyword analysis
We are looking for an ideally free suitable rank checking tool to perform a keyword analysis. Previously we used Firefox Rank Checker but currently this is not working effectively as it once did. We use Authority Labs as a paid tool to track rankings but this is a rank tracking platform and not so effective for a once-off rank check to perform a keyword analysis. Any thoughts, help or ideas here would be super appreciated!
Keyword Research | | Gavo0 -
Reverse rankings check
Usually, we will have a set of keywords of which we check rankings for a designated website... however, is there a tool that is able to find all the keywords a website is currently ranking on the top page of Google for?
Keyword Research | | Gavo0 -
I need my keyword rankings report before the time it is provided. Is there anyway to get it now?
The keyword ranking report is telling me i'll get results by this Friday but I need them by today. How can I access the information collected so far?
Keyword Research | | stringsattached_sheridan0 -
Should I 'nofollow' the pages on my site I want to rank the highest??
I have a lot of pages on my site & I was wondering if I would be better off tagging the pages that are most important to me nofollow. Any suggestions would be wonderful. Thanks
Keyword Research | | Caseman0 -
Informational pages, not product pages, are ranking for product-related keywords
My site sells products (+1000s) and we have a few pages about how-to's, tips, etc. But when you search for keywords that are relevant to the products, the guides show up as search results. For example, if we search for "red widgets", the page for "how to make widgets" shows in the SERP and not the "red widgets" product page. This doesn't make sense when most of the search results go to our guides and not to the product pages. How can I change this? Do I permanent remove these guides? Or rename the title, description? My guess is that other sites have linked to these guides so they are making our site more of a "guide" site as opposed to the products we sell. Any advice/recommended would be appreciated.
Keyword Research | | mof3kz0 -
Best advice for my site for ranking better on my main keyword "Orlando Wedding Photographers"?
Hi, I run a photography site: www.joeyvalyphotography.com and my main keyword is Orlando Wedding Photographers . I have been trying to improve my rankings but i have gone no where. I would greatly appreciate some tips, on getting my site up there higher on the ranks, some day! Thanks in advanced, Joey
Keyword Research | | gaji0 -
Search Traffic down 50% but rankings same?
One of my client's sites is experiencing a major decrease in search traffic (by 50%) but the main terms she usually gets traffic for, she's ranking the same or even better over the period of time that the traffic has decreased. What could cause this?
Keyword Research | | bvrob0