Big drop in rankings, any explanation ?
-
Hi everybody,
I've been working on the subdomain http://fr.mt.com since a few month and on the last crawl on the keyword "accessoire de mesure" i had a big drop from rank 3 to not in top 50 and I cant figure why.
Here is the page : http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html - PA : 30 DA : 71
I did an on page report to get a grade and i got... A on this keyword. I know this page is not perfect (lack of content) but in my opinion it still relevant on this keyword.
Do you have any idea of what happened ?
Thanks in advance for your answers
-
Thank you all for your Answers, I think the best solution is to craft content on this page. I hope it will be back soon on first page
-
To go deeper: average text of #1 pages in Google = 2000 to 2400 words. Adding a relevant text would be a good idea.
I checked the first results for "accessoire de mesure" on Google.fr
They don't sell the same product than you. There might be a semantic issue here.
According to Google, accessoire de mesure = building or sewing sector.
http://www.conrad.fr/ce/fr/category/SHOP_AREA_37381/Appareil-de-mesure
http://www.matopo.fr/mesure/accessoires-de-mesure/index.html
Quite the same for Google Images.
Is accessoire de mesure a good converting keyword in your industry ? Is it used by your competitors ?
Besides adding text, I would suggest to get a simple French URL + 301 redirect the old one.
IE : from http://fr.mt.com/fr/fr/home/products/Laboratory_Analytics_Browse/Meter_family_page/Meter_Accessor.html to something like fr.met.com/accessoire-de-mesure
-
I'm also finding duplicate content on a few of the other sub domains... Here
-
One thing I noticed is that there is a ton of code on that page with very little content. That's pretty offsetting to Google. Not to mention way to many footer links. There are over 400 total internal and external links (100 is the recommended) on that page.
You also have a ton of language variation pages injected into the html. A good way to clean that up is to use a sitemap instead.
-
Thank you for answering, yes I see the drop in manual research and this is why i'm worried. On the first page on google there is also pages with very poor content so I don't understand why this one has drop.
Thank you for the pop-up issue, I will tell them to fix it asap.
-
It might be relevant in terms of keywords, but there really isn't any content on that page at all. Like you said, lack of content.
Just a brief view of the page, but there are also lots of other reasons why this has dropped. If you do a search yourself, do you see this drop?
Edit-- Also, your contact form is being blocked as a pop-up, so would have a look at this also.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Hi guys! Is there a tool (other than SEMRush) that can show you which keywords are ranking for Google Knowledge Graph? Thanks :)
I've also seen that you can get some data about this in Search Metrics but can't see where? Thanks for your help!
Keyword Research | | lakestar0 -
Why is my site ranking well on google but not on Yahoo and Bing?
For our site Boynton Law, we added it to be indexed on Yahoo and Bing but none of the keywords are showing up in the top 50 rankings. Why are our keywords not working on Yahoo and Bing, but on Google our keyword rankings for Boytnon are really strong?
Keyword Research | | netprodjb0 -
Ranking a homepage for keywords
We recently found a handful of keywords we would like our homepage to rank for (for example - customer experience). On our homepage we have articles (4-5 posted daily) that feature the keywords we are targeting (one being customer experience). How do the keywords we are using in our daily articles that are posted to the homepage affect the overall keyword ranking for the homepage? In other words do the keywords used in the articles (title, first 2-3 paragraphs, meta description, etc.) all roll up/build up to the homepage's keywords or how does that work?
Keyword Research | | carlystemmer0 -
How do you check keyword rankings for your sites?
The other day I used Rank Tracker form SEO PowerSuite and SEO small tools ranking checker http://smallseotools.com/keyword-position/ to check a keyword ranking. Both said that my clients keyword is not in top 50, but when I used Rank Tracker from Moz.com it showed that my client's keyword ranks #30 ! What's the tool that works for you all the time and is 100% reliable?
Keyword Research | | vitaliykolos1 -
Why do my keyword ranking differ from the results on Google ?
I've been working on a specific campaign for a couple of days, and been noticing that my keyword ranking is much different on my campaign than in reality. I tried my keyword on Google (with the same settings I have on my campaign) and my keyword ranks at #5 instead of not in 50, as indicated on my campaign. Can someone give me a hint on this issue ? Thank you !
Keyword Research | | marketingmedia.ca0 -
Optimizing Webpages for Keywords- Using Text Links to Distribute Internal Page Rank
My Manhattan based commercial real estate firm hired an SEO firm. The company conducted a content audit, created a keyword matrix and suggested optimizing 51 pages for specific keywords. A specific price per page was quoted, which I understand and accept. I was under thought that setting up internal text links to redistribute page rank and thereby improve ranking for competitive terms was included in the price. But this task was not included in their quote. I really want to avoid getting nickeled and dimed to death. Should this cost be included, or legitimately is setting up the internal link structure something that is an additional expense? If this task is legitimately an extra, how labor intensive is it? A lit bit of extra time when re-writing pages or a completely different task that would be quite time consuming? Also, I believe the flow of page rank within a site can have a big effect on ranking, so setting up internal links is critical. Are these assumptions correct? For some background, www.nyc-officespace-leader.com gets 4,500 organic visits per month. Google Page Rank is 2 and the site was hit by Panda in 2012 but has partially recovered. I would really appreciate some insight from the MOZ community. I do not want to pay too much or too little for these services. THANKS, Alan
Keyword Research | | Kingalan10 -
Question on keyword rankings
Hi everyone Within our campaign it says that we rank number 35 for a specific keyword in Google in the Unites States but when we google the specific keyword we come up as number two on the first page. Can you help me understand what the current rank is based on as well as how it's results can be different from our Google search? Thank you.
Keyword Research | | DRTBA0 -
Should I be optimizing for Keywords that we already rank for?
When selecting which Keywords to optimize for, should I choose all words that I want us to move up for? Like that my company appears ranked for 5, 10, 42, 44, etc.? Or should I select a mix of some that rank well (top 1-2 pgs in Google) /rank near pg 5/ and some that aren't showing up in the top 50 yet? I don't want to waste my time optimizing for words I don't need to. Thanks!
Keyword Research | | aircyclemegan0