Basic skills for correcting and tweaking SEO issues
-
Is there an online resource that has good video tutorials for the basic skills someone would need to make code corrections for SEO related tasks? We would like to make use of some of our internal resources in slogging through some of the tasks of making the corrections. Is there a good training resource online to achieve this?
-
Thomas,
You've shown great enthusiasm in this reply. If you could keep to answering the actual question, however, it would really help keep the answer on topic for the original poster. Thanks!
-
I don't know how much knowledge your person that's going to be doing the fixing has on WordPress.
I do know that to fix the issues that are going to be brought up in Moz reports; you have a lot of information here. https://moz.com/academy & https://moz.com/learn/seo
My best advice is to check out https://distilled.net/u/
Yes it is something they might have to watch they can learn from reading, and doing on the site and skip to whatever topic they need to brush up on in order to fix the issue at hand
Check out https://www.distilled.net/u/interactive-html/ That is used one of many modules found in https://www.distilled.net/u/home/ Distilled University they have some fantastic tips for both search and HTML.
Distilled U will give you the basics on HTML that you need for search engine optimization, and I would say that is one of the best resources and possibly have.
But if you're doing search engine optimization and you want to learn about HTML, they are an excellent resource.
If you need help with SEO
There is also a company called Credo https://www.getcredo.com/ Both Moz & Rands new company Sparktoro, recommend credo it’s owned by John Doherty They can match you with the right person or agency.
You may also want to want to chat with John himself https://www.johnfdoherty.com is available to hire for consultation at his website look.
For the development side of WordPress
Is a fantastic resource for WordPress and PHP all website development if you combined the resources along with the resources you have here at Moz
Depending on the theme that you are using you could use information from companies such as woothemes.com or copyblogger.com studiopress.com
http://yoast.com covers almost 100% WordPress
http://www. performancefoundry.com/
It is a true WordPress Development expert and offers the ability people to call in, and you will walk them through the problem.
http://www.evolvingseo.com/services/consultant/
Another true WordPress and SEO expert is Dan Shure
he offers phone-based consulting as well.
I can tell you without a doubt he knows what he's talking about I just ran into him at Searchlove Boston a fantastic conference that is worth its weight in gold. Dan also has a series of videos with search and WordPress tips.
https://www.distilled.net/events/searchlove-boston/schedule/
I also offer similar consulting for WordPress and search engine optimization.
https://www.blueprintmarketing.com/contact/ You may also, of course, contact me here via my information on my photo.
I don't mean to sell you because everyone I've listed is fantastic because I love the subject are talking about I threw my hat in the ring.
One thing you can do that will save you a lot of money is using a managed WordPress hosting company.
By utilizing a company that specializes WordPress as well as hosting, you get access to people that have an extensive knowledge of WordPress.
I would recommend looking at Pagely.com Pantheon.io ,Presslabs.com ,Getflywheel.com WPengine.com Kinsta.com or Pressidium
The lowest cost starts at $15 a month with Getflywheel and is a great deal. The average cost is around $24 to $30 a month Pressidium offers a lot for $25 a month all of them have the ability to save you a lot of time and money with WordPress specific questions. One of the very best is PressLabs.com their prices start at $150 a month however they are extremely good answering any questions you may have.
Sincerely,
Thomas
-
One more thought that might clarify better what I have in my mind...to your example Oleg - say we have a client website that is on Wordpress and we want to assign someone the task of fixing a series of specific issues uncovered with moz reports. Would be really nice to assign the task, here's what needs to be done to correct them, point them at a resource that shows them the steps to follow to carry out the task. In that scenario, they wouldn't necessarily need to go through a bunch of classes that teaches everything about PHP. They just need to know how to get to the file, open it, make the edit, save it and so forth. See what I mean?
-
In our case they would need access to information about various types of sites as needed - that's why I was thinking some training site, so there could be a variety. I was hoping for some paid resource we could subscribe to or something similar since the specific needs would vary from one situation to another.
I see thousands of sites that explain to business owners what they can do to enhance their sites, I'm really surprised the next step in that process isn't also in abundance. Once a person is told what to fix - seems there would be a series of resources that walk through the steps of exactly how to fix it - step by step. Well, it seemed like a good idea anyway...maybe there is no such resource. No easy button today
-
As Linda mentioned, you'd probably want HTML knowledge and know how to use FTP to access your files.
But unless you are only going to use a plain HTML site, you'd probably need to familiarize yourself with the language of the site. PHP is very commonly used and is what Wordpress is coded in (and if you do work with Wordpress, you need to learn how to modify themes)
-
Sort of as far as learning basics of HTML - I was thinking of a basic overview of how site structure works, how the web works along with the basic html that comes into play as far as SEO is concerned. Not looking to train someone to build an entire website, just give enough understanding so they can associate the whys along with the "how-to" drill downs of specific tasks. I did a search for such tools as well, there are dozens, actually more like thousands . I was interested in recommendations for some of them to sort out the quality. I certainly can't try them all.
For example: if a person was told to execute certain steps to fix duplicate content issues - that's one side of it. I would also like to have a resource that tells them precisely how to edit code - specifically. We have a mixed variety of talent and I think it would be valuable to have some of them learn these basics and fill in the parts they don't know. Does that make sense?
As it is, it's like having different chapters of a book sprinkled among different people - some know part of the story while others know different parts but none knows the whole story - or I guess in this case a good detailed outline of the whole story would be enough
-
I assume you are talking about learning basic html? Codecademy.com is good for this, but it is not in a video format.
Lynda.com has lots of videos, including one called "Optimizing your page for search engines" from "HTML essential training with Bill Weinman" (I know nothing about that video in particular-- I just did a search on the site).
Lynda.com costs money, but they do have a free trial you could take advantage of.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would you expect an SEO agency to deliver in 6 months?
Hi All, Looking for some views/opinions on this one, my question is "What would you expect an SEO agency to have delivered for a single client over a 6 month period with a budget of £12k?" I appreciate that its fairly open ended and very subjective not knowing the site/circumstances but is there a general consensus or minimum you'd expect to have seen delivered for example x number of backlinks, x number pieces of content created, technical improvements made etc etc. Any steer, views or opinions would be greatly appreciated. Jon
SEO Learn Center | | Jon-S1 -
Best French language articles on basic on-page optimization
I work for a bilingual organization and we've recently started more hands-on training for staff and content creators for SEO and content creation. We've put together a good guide in English but I'm hoping we can provide the French speakers with some solid French SEO articles that can help fill in the gaps that we don't get translated. We're looking for a basic guide to SEO, similar to Moz's guide to on-page SEO (in content, doesn't need to be as fancy). Thanks in advance!
SEO Learn Center | | digitalcrc1 -
Off Page SEO Topic
Hi, I want to know a list of off page SEO topics (panda and penguin friendly) what will drive traffic. Can you help me? Al
SEO Learn Center | | bayezid0 -
Difficult Boss: Does anyone know of a SEO quick reference?
I am dealing with a boss who does not understand all the aspects of SEO and its value. He thinks if I just plaster keywords on a page, we'll rank. He thinks I'm wasting my time blogging, link-building, ect. I'm wondering if anyone knows of an article or blog post that has been published that BRIEFLY explains the value of these things. What I am looking for is NOT an article about the basics of SEO. I don't need something that is written for a beginner SEO just starting out who wants to learn how to do it. I need something that is written for a business owner who isn't technically-minded, so he can understand why and how each aspects helps rankings. Does any such reference exist?
SEO Learn Center | | UnderRugSwept0 -
Does Server Speed Effect SEO Rankings?
I was told by a website developer that Google ranks sites higher if they are hosted on faster servers. Is this true? For example my site is currently limited because it is a Quick Shopping Cart site hosted by Godaddy. He said that if I hosted my research chemical site with a different company with faster servers I could get better ranking immediately. I linked to my site. I think it loads ok. However Godaddy probably isn't the fastest service around.
SEO Learn Center | | chronicle0 -
Suggestions For Our New Weekly SEO Podcast
We are getting ready to launch our new SEO weekly podcast in the next few weeks and thought I would get your opinion and suggestions on what you would want to hear. This is going to be a free weekly podcast all about the SEO news of the week, tips, what's working and what's not, and things like that.We will mainly be talking about the latest news in the SEO space on a weekly basis. Might even need a co-host from time to time. I thought I would check and see if you guys have any suggestions or recommendations based on what YOU would like to hear in an SEO podcast? I want this to be something valuable that people will enjoy and benefit from so let me know if you have any suggestions for topics we should cover, show format, etc. Thanks in advance!
SEO Learn Center | | N5c0 -
Doing SEO when using location is not an option
When doing SEO for a company that does not have a specific location (they are an online-only retailer), and doesn't want their manufacturing location given, what is some advice on other great SEO tactics that will help counter the disadvantages of not using anything location-related (Google Places, directory submissions, etc). Obviously backlinking and on-page optimization, but in regards to the fact that Google is becoming more and more encouraging of sites that are location-optimized and listed in many records such as Places, Yelp, directories, etc., does anyone have any advice?
SEO Learn Center | | questfore0 -
Not counting seomoz or Distilled, what are your top3 SEO blogs you wouldchoose to read if you had a hard limit of 3 total?
Recently on Q&A, Petra weighed in with a link tool site that had completely missed my radar. My problem is lack of time. I don't have enough of it to readthe2 dozen+ SEO blogscurrently in my RSS feed I would like to tobe able to read to stay current. So I end up only reading at the moz. I'm hoping the collective wisdom of the SEOmoz crowd will shine forthand set me on the road of pursuit of new knowledge with the best of the best blogs
SEO Learn Center | | goodnewscowboy0