What is the best tool or method to locate good keywords?
-
Hi to all,
So as I am working towards the best possible site that I can build, what is the best tool or method to find keywords that people would search for that may line up with my website?
I have starting using google keyword research tool, or at least I think that is what its called. Also I am using moz, but it shows bing result for traffic.
So I guess backing up, do you usually find the keywords with the largest traffic estimates, and then work those words into your web pages?
I know to build for people first, then search engines etc. But just curious what you do or use to get an idea on what keywords are popular.
Thank You
-
Thank you for your help. I greatly appreciate it
-
In addition to what has already been mentioned I look at Google trends and once the site is up and running, I use the webmaster tools>search traffic>search queries.
Many businesses will encounter seasonal variations in the product and service required. This will also need to be planned for and considered in content copy. Google trends can help identify these fluctuations and hot/cold spots.
-
Hi yes it is just for me . I just want to make sure I am using the best tools that I can.
-
Hi,
You haven't said if the site is for you or a client, but I usually ask the client for a list of keywords for their industry. Interestingly, these aren't necessarily the best keywords to use, as either some really obvious ones get left off, or they are so into "industry speak" that they forget what the ordinary man on the street would use to find them.
from there I would put that list of words into the google keywords planner tool. https://adwords.google.com/KeywordPlanner
You could do with giving us more info though. Is this site local, or national, or international? That will determine how you use the tool.
Regardless, put in the keywords and "search for new key words and ad group ideas". From there you hopefully will end up with approx 800 keywords to start to work on. You can usually cut this down in half immediately as many of those words will be of little value.
As an alternative, go find your competitors web pages and see what keywords they are using (sometimes if they are dumb enough, they will have written them into the site - inspect the back end of the code by right clicking on the page and view page source).
Last thing I will say is if this don't scrimp on time allotted to keyword research. It's absolutely imperative that you get this right at this stage, as it will set the direction for how the website will look, and how you will run the site. My opinion is that the best keyword research brings the best results. I usually spend a couple of days (16 - 20 hours) at least before embarking on a new site.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any tools to scan URL to identify keyword opportunities
Hi guys, Looking for tools which can scan content and identify keyword opportunities. I know you can use Google Keyword Planner or tools like Semrush. But was wondering what else there is on the market? Specifically looking for tools which can pull relevant keywords by scanning the content, exactly the same as Google Keyword Planner. Cheers.
Keyword Research | | jayoliverwright0 -
Does anyone know of a good keyword identification tool to be used on a particular piece of content?
I'm hoping for a tool that would extract keyword possibilities from an article, run them through a keyword popularity tool such as Google AdWords Keyword Planner and present ranked results (including number of monthly searches) to the writer. That would enable the writer to choose relevant popular keywords (especially phrases) in the web headline, page title and text. Does anyone know of such a tool? I'm considering having one built in-house if nothing already exists. How it might work Ideally, this might be a browser add-on. The user would highlight the story or blog text, and click on the browser add-on button to start the tool. Using something like viewer.opencalais, the text would plug into a keyword extraction tool and automatically run the results. In the next step the extracted terms would automatically plug into the Google AdWords Keyword Planner and run the results for “Keyword Ideas.” I think this can be done via the AdWords API: https://developers.google.com/adwords/api/docs/reference/v201402/TrafficEstimatorService?hl=fr The user would then be presented with a series of ranked keyword possibilities based on relevance and popularity. Why it’s useful This would make it far more efficient for busy journalists (or anyone) to write effective web headlines.
Keyword Research | | TampaBayTimes0 -
New Keyword Planning Tool
In the past we have used google analytics keyword tool to evaluate a keyword for our campaign. Recently though with the changes to the keyword tool becoming the keyword planning tool we've seen an extreme fluctuation in the metrics provided for avg monthly searches. Specifically the keyword "best fries" used to be reported at 33100 avg global monthly searches, now with the new tool its at less than 200 overall for the month. Additional information has the google trends for the keyword to only be increasing and is roughly near peak search interest. So I guess to simplify the question, should I trust this metric? Is there an alternative source I can use for keyword research? Why would a drop like this happen? Why isn't the google trends data similar to that of the keyword data? Surely 100 representing peak interest doesn't translate to 200 searches a month.
Keyword Research | | JamesBSEO0 -
How can I get a list of keywords related to my specific keyword?
With a keyword such as 'vacant land,' how can I find related keywords?
Keyword Research | | Jeraldine0 -
What are the checkmarks for on the keyword tool?
I'm looking at the keyword research tool and notice that some of the boxes are checked. I dont really see a reason why? does anyone have this answer? i did attempt look in the Q&A section with no luck.
Keyword Research | | praxiscredit1 -
How do I make sure my homepage ranks better than my 2nd page when I need the same keywords for both? I don't want them competing against each other for keywords.
I seen here on SeoMoz something about more than one page having the same keywords so they don't compete against each other for the same keywords that makes sense to me. But I would like my main page (homepage) to be ranked better over time rather than the 2nd page or do I just not care about the second page ranking at all and don't SEO the page very well? ,Both pages have similar content so I need the keywords for both. So im very confused on what to do with the second page. Thanks in advance to any helpful answers, i am a newbie when it comes to SEO.
Keyword Research | | DreamKandy0 -
Why are my keywords not being crawled
In my google web tools. the keywords that are about my site are not being crawled. I have them in my Meta descriptions and keyword meta, but still arne't showing in significant keyword list for google.
Keyword Research | | TheGroom0 -
Most Accurate Keyword Count
Okay, there are so many keyword tools out there, and I would like to know the one that is most accurate for search volume.
Keyword Research | | azguy0