ReLaunching a very old site
-
Hi,
I am in the process of re-vamping a website that hasn't been touched for years and whose rankings slowly dropped.
Any best practice in how to do it making sure that there's not any more loss and - hopefully - it could go back to the old glory?
The website is http://www.nlp-world.com
Thanks
-
Thanks Sean, great input!
-
I would agree in that you have decent PA and DA with that site and a great springboard.
Right away, your title tags should be rewritten
eg NLP World NLP Information NLP Education
will be just as effective for SEO purposes if changed to
NLP World | Information and Education.
However it will read better to humans and increase ctr on organic results.
Meta Description is a little spammy and again should be rewritten to increase organic ctr
Ensure correct h1, h2 tags
Also there is a list of meta keywords and as google pretty much ignores these for ranking purposes all you are doing is giving your competitors an insight to your strategies therefore remove/prune this list.
You will also be aware that the design of this site is a little dated and a refresh would decrease bounce rate.
I hope you manage to achieve results with this site and I am sure you will reap the rewards of this aged domain.
-
Thanks for the contribution!
-
The first thing that I would do on a revival project is a site survey, to identify your on-page situation. You'll also want to dive into your link profile, as you're bound to have a number of issues there, on an aged, unmaintained site.
I only glanced at the site, but it seems like you definitely have some meat on the bone there to work with. Looking at the meta data, I'd guess that it may have been optimized by someone that thought "if a little bit is good, then a lot is better."
There's definitely a lot that can be done with the on-page. Good luck on it! Should be a fun one.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to handle broken images on an old site post migration?
I am working with a client who migrated their site prior to starting their SEO work with us. In a crawl of broken backlinks, I found some old image files with links. Ideally, I would like to redirect to an appropriate image, but I have no way of knowing what the image was because the page it was on is now dead. Does anyone have a way to identify and handle broken image files from a site that has already been migrated?
Intermediate & Advanced SEO | | FPD_NYC0 -
Working around Dev Site
I am working around development site. All pages are 'nofollow'. What can I advice on, when it come to SEO and is there any good article or checklist that I can go through. One thing I wanted to know is how can I check for broken links or meta data or any other SEO analytics if the page is 'nofollow' and I cannot crawl it with screaming frog or any other tools.
Intermediate & Advanced SEO | | atlanticocean0 -
Disavow files on m.site
Hi I have a site www.example.com and finally have got the developers to add Google webmaster verification codes for: example.com m.example.com As I was advised this is best practice - however I was wondering does this mean I now need to add the disavow file. Thanks Andy
Intermediate & Advanced SEO | | Andy-Halliday0 -
Article section on site or blog?
So, I've just started using MOZ since I've decided I wanna be an "expert" in SEO.
Intermediate & Advanced SEO | | KasperGJ
I run a couple of successful websites in Denmark and I've had some SEO guy do some SEO a few years back, but now I wanna learn this myself. I've already read a lot of books, blogs on the subject and talked with several SEO "experts". Anyways, I have a concrete "problem" which I need some help on deciding what to do. Its the same issue / dilemma on all my sites. Dilemma
On my site i have a menu-section called Articles and tips. As the name implies it's basically articles and tips on subjects related to the site.
The articles are both informal for the users and I also use these to attract new users on specific keywords.
The articles are not "spam" articles or quickly made articles, the actually give good information to the users and are wellwritten and so. I've hired a girl to create more articles, so there will be a good flow on articles, interviews and so on soon. Some SEO guys tells me, that I should create and use a external blog "instead" and post the articles there instead of on my site. (ex www.newsiteblog.com) And another SEO guy tells me that I should run a blog on my own site (ex www.ownsite.com/blog) , where I post the articles. I have a really hard time deciding what is the best way, since I hear all kinds of ideas, and really dont know who to trust. My own idea is, that it seems "stupid" to take content from the site and put on external blog.
Then I would also have to create a new blog, and point links from that to my site and so. Any of you guys have any ideas? Sorry for my bad english.0 -
Link Juice + Site Structure
Hi All, I have attached a simple website model.
Intermediate & Advanced SEO | | Mark_Ch
Page A is the home page attracting 1000 visitors per month.
One click away is Page B with 400 visitors per month, so on and so forth. You get an idea of the flow and clicks required to get to various pages. I have purposely placed Pages E-G to be 3 clicks away as they yield very little traffic. 1] Is this the best way to distribute link juice?
2] Should I point Pages C + D back to page A to influence its Page Rank (PA) Any other useful advice would be appreciated. Thanks Mark vafnchI0 -
What's the best way to manage content that is shared on two sites and keep both sites in search results?
I manage two sites that share some content. Currently we do not use a cross-domain canonical URL and allow both sites to be fully indexed. For business reasons, we want both sites to appear in results and need both to accumulate PR and other SEO/Social metrics. How can I manage the threat of duplicate content and still make sure business needs are met?
Intermediate & Advanced SEO | | BostonWright0 -
Magneto site with many pages
just finsihed scan to a magento site. off course I am getting thousand of pages that are dynamic. search pages and other. checking with site command on Google I see 154,000 results which pages it is recommended to block? some people are talking about blocking the search pages and some actually talking about allowing them? any answer on this? Thanks
Intermediate & Advanced SEO | | ciznerguy0 -
Can you advise why my site get outranked by sites with way less authority and so on
Hello SeoMoz, As a new member I first want to thank you guys for your service, seomoz is by far the best resource and toolbox I have ever found. I have a question, or more of a request if you could advise me on what I do wrong.
Intermediate & Advanced SEO | | DennisForte
I have a website: www.letsflycheaper.com with a Domain Authority of 80, and my target keywords are keywords like: cheap business class, business class flights.
My target page is: www.letsflycheaper.com/business-class.php. With all my keywords I am page 2 and I have a real hard time getting on the first page, but if I look at my competitors like: www.wholesale-flights.com with a Domain Authority of 'just' 50, crappy backlinks and so on, they are all on the first page with almost all of my keywords that I want to target. What do I do wrong? Can you maybe give me a couple tips on where I should focus on more? Hopefully you guys can help me... Kind Regards, Ramon van Meer0