Optimizing the canibalization
-
My client has a website that ranks 1st on ex: widget for website.com
The domain also has a section website.com/widgets that ranks lower in the SERP
The question is... are there any on-page elements or tactics to improve that specific page without affecting the overall home page performance?
-
That's a very serious consideration. I wouldn't wander too far from the primary phrase, and would even consider leaving the primary phrase on that inner page then having two others on that page that are tightly focused and related.
Add some internal links to those additional phrases, work on some inbound links with those. Just be sure you don't let that slip away and have the overall page's focus diluted away from the primary.
-
Great reply.
Would it be a better idea to leave home page as it's 1st place for the main keyword and target the sub-page longer keywords
ex: "keyword region" or some extensions worth targeting with a subpage.
-
It's a balancing act that requires as much art as science.
It essentially requires building simultaneous strength to both home page and internal page, and there's no quick fix way to do it.
I like to think of it as running right up against the edge of "too much" focus on that internal page, without falling into the "oops too much" hole.
And sometimes that does happen, so then you just focus a bit more on the home page for a while.
Then there's the long-term reality - competitors taking actions you can't anticipate, algorithm changes...
Given that long-term reality, I prefer not to get too stuck, on that one task or goal.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How can a keyword placed on a page with the Moz page optimization score of 100 be ranked #51+?
Hi, Please help me figure out why this is happening and what goes wrong. This is the example of the poor ranked keyword - 'viking cooktop repair' with page optimization score of 100 (http://www.yourappliancerepairla.com/blog/viking-cooktop-repair/) Yet it's ranking is #51+. I've got many like these: Page Optimization Score for 'kitchenaid oven repair' is 100 (http://www.yourappliancerepairla.com/blog/kitchenaid-oven-repair/) yet its ranking is #51+ And so on. According to Google Search Console, I have 266 of links to my site with variety of root domains. While building backlinks, I paid attention to relevancy and DA.What else do I have to do to get those keywords ranked higher? And why don't they rank well if the pages are 100% optimized, not keywords stuffed and I have quality backlinks? What am I missing out on? Please help!
Technical SEO | | kirupa1 -
Optimizing a Forum (phpbb3)
Hi all, Over the last 6 months our small forum has be getting a tiny bit of traffic. We would like to make the forum a larger part of what we are offering (content wise). Regardless, I am wondering if anyone had any recommendations for optimizing a phpbb3 forum as Moz seems to keep telling me that I have 70,000 pieces of duplicate content, duplicate pages, etc. While the site crawl by moz outputs varying results week to week, it appears to be tagging posts and responses to posts as duplicate content. I am concerned that Google may be doing the same. Additionally, are there any recommendations for best practices related to forum meta descriptions and page titling as well? Any advice would be greatly appreciated. Sincerely, Jared P.
Technical SEO | | wallacep0 -
Help with onpage keyword optimization, site architecture, and how those aspects affect the SERPs.
Hey guys, I've made a post or two before, but my story is that I've been learning SEO for a while now and have only recently (in the last four months) had the opportunity to actually apply what I've been reading about. What I've learned while trying to put these things into practice is that it can be pretty tough sledding, even when it comes to basic elements like keywords and search results. Anyway, to the good stuff. I've been helping my brother's startup company in my spare time because I want them to do well. They're on the last legs of their series A funding and have no money to put towards SEO, content marketing or social, so I'm helping when and where I can for free. The company is Maluuba, a siri-like personal assistant app for Android with a ton of different domains. They launched at TechCrunch Disrupt and actually have a lot of traction and a fair amount of publicity, so I'm not exactly working with scraps, but I don't work with them in their offices and only really communicate with my brother, who is having a really hard time getting buy-in for some of the stuff I want them to do. Their initial website was pretty terrible, so my brother got the okay to redesign the site and together, we worked with a designer to implement the site I linked to. Because they have so many domains (search, social, organization) I thought creating specific pages along with a one homepage would be a good way to optimize for different things and funnel a wider audience to convert to the one macro goal of the site: getting people to download the app. The results haven't been exactly what I expected and I fear I didn't really implement what I still think is a good plan correctly. I've only tried to optimize the pages for a few keywords to start. The main keyword for the homepage and indeed the brand is 'personal assistant app' which is a fairly competitive keyword that I know have them ranking second for on Google CA. I used 'siri-alternative' as a secondary keyword, since that's how they label themselves in the Play Store. For the three other main (pages search, social, organization) I used 'personal assistant app' as a secondary keyword and tried to optimize each page for 'search app', 'social app' and 'organizer app', respectively. While I'm really quite proud that I managed to get a page ranking in the top three for our main keyword, I'm just as disappointed that it's the search page and not the homepage, mainly because I have no idea why it's happening. So, all of that to ask a few questions: Did I make a mistake by trying to add funnels to the site? Or did I just go about optimizing the pages incorrectly? Why does the search page rank really, really well for 'personal assistant app' while the other pages - including the one I intended to rank the highest for that term - lag behind? I'd guess that Google is indexing this page alone as the main representative of 'personal assistant app', but that wasn't my intention. I'm also not using any rel=canonical tags, if that matters. Also, this page has been flipping around in the 1-3 range in the SERPs for about a month, but I still haven't noticed any traffic from 'personal assistant app'. Alright, this is getting way to long. I'd very much appreciate any and all insights as to what I'm doing wrong or what I'm missing. It could be really obvious and thus make this post silly, but I really have read and tried to learn a lot. I just can't see what's going on here because I don't have any experience to compare it to. Thanks in advance for any help. Cheers, JD
Technical SEO | | JDMcNamara1 -
How to optimize for new subdomain when root domain has all link juice and built up authority?
We recently took control of a root domain for a business that was not doing e-commerce. They just had a single page business card website at the root domain. However, it had been around long enough to have built up some amount of domain authority and link juice. When we took over to enable the site with e-commerce, we redirected the root domain to point to a www subdomain where the store is now located. Now, in my seomoz campaign, i see that all the link juice and authority stats are in the root domain metrics, and the subdomain we are tracking has nothing. What is the best way for me to take advantage of all the built up authority for the root domain to help with the newly enabled ecommerce site at the subdomain? or am I basically starting from scratch since i have been reading that link juice does not flow as well from root domains to subdomains. thank you and happy new year to all!
Technical SEO | | devinjy0 -
Google Website Optimizer
So if you are AB testing two pages: index.html and indexB.html Shouldn't I nofollow indexB.html? It has all the same content, just a different design.
Technical SEO | | tylerfraser0 -
Local SEO Optimization
hi, Looks for advices,tips, links ressource to improve local seo optimisation in google places for domain "google. fr" as website business is in France ! Tks a lot in advance..
Technical SEO | | mozllo0 -
External link optimization
The company I work for sells software online. We have deals learning institutes that allow their students to use our software for next to nothing. These learning institutes, which are usually quite strong domains, link to our sign in area. Nice way to get powerful links hey… or is it? There are a couple of problems with these links: They all link to a subdomain (signin.domain.com) The URLs also contain unique identifiers (so that we know which institute they are coming from). Meaning they all link to different signin URLs. (eg. signin.domain.com/qwerty, signin.domain.com/qwerta, signin.domain.com/qwerts, etc. ) So all these links aren't as effective as they could be (or at all?). In a perfect SEO world these links would all point to the start page, however, due to the fact that our start page is of a commercial set up this would run the risk of communicating the wrong idea to the institutes and their students. So… are there any extremely brilliant pro mozzers that have a savvy idea how set this up in a more SEO friendly way? Thanks in advance!
Technical SEO | | henners0 -
How to optimize achor text links on ecommerce category page
A category page on an e-commerce sites, containing a list of the products within the category, usually shows the product image above the product text link. If both image and anchor text link to the product page, this would mean that the image is counted as the link in terms of ranking value. What would be the best way to make the anchor text count in stead of the image? I guess some ways would be: 1. Not making the product image a link
Technical SEO | | DeptAgency
2. Using some kind of link masking / redirecting technique for the image
3. Employing a technical trick to make the anchor text link come first in the code readable by search engines. What would be the easiest way to solve this issue? Or do you believe it's not worth bothering?0