How do I use Google Keyword in onsite seo?
-
Hello to all,
I wanted to ask if I am doing this correctly.
So I own a Bernese mountain dog website
I used the google keyword research tools to view keyword ideas.
I listed my results below.
So my questions are:
1 - Bernese Mountain Dog Puppies (the keyword) blow away the other keywords. So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage? Because it gets the most link juice? Like would you build the homepage around the best keyword instead of branding - like the company name etc?
Or does it matter? Basically just as long as you use it for one page?
2 - When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases? Such as Bernese mountain dog puppies for sale is a part of Bernese mountain dog puppies for sale in Colorado.
So if you use bernese mountain dog puppies for sale in Colorado, it will also hit the bernese mountain dog puppies for sale? ( without the In Colorado)
What type of strategy would you use for this type of situation?
3- Lastly, and thank you for your time - I watched a video from a grey hat seo guy. He said to take a keyword or phrase like say Colorado home builders, create a page like example.com/Colorado-home-builders/
Then make you h1 tag - The Best Colorado Home Builders
Add The Best Colorado home builders to your meta description
and one more time in your h2 tag
Then create a Bold, and italic The Best Colorado Home Builders in your unique content paragraphs.
So my question is - is this grey hat and bad? Or the standard? I do not want to get hit for over optimizing. So just wanted to ask you opinion first.
In the end, I truly thank you for taking the time to read my questions. I appreciate everyone's help and greatly appreciate your knowledge.
So my results look like this
| bernese mountain dog puppies | 590 | Low | $0.45 | 1% | |
| bernese mountain dog puppies for sale | 90 | High | $0.42 | 9% | |
| bernese mountain dogs | 90 | Low | $0.37 | 0% | |
| bernese mountain dog puppies for sale in colorado | 30 | Medium | $0.76 | 0% | |
| bernese mountain dog breeders in colorado | 20 | Medium | $0.32 | 0% | |
| bernese mountain dogs colorado | 40 | Low | $0.08 | 0% | |
| bernese mountain dog puppy breeders | 10 | -
Thank you so much. You have helped me so much.
Best of wishes to you
-
Hi Berner,
"So when you are looking at your sites most popular keywords, do you make the most popular keyword your homepage?"
Technically yes, but be smart about it. One reason why the puppies query is so much more popular is not just because people want information about the puppies or want to adopt them. You're literally getting searches in there from people who just want to see cute pictures and videos of Bernese Mountain Dogs (because who wouldn't?!). If you are interested in this traffic, go for it. If you are more focused on people who may convert into customers (whatever that means for your particular website), pick home page title tags and headings that better reflect the home page's goals.
I am not sure what you mean in this instance by "more link juice". "Link juice" is a colloquial term for PageRank, or the authority that flows into and around a website from inbound links.
"When you have keywords that have parts of other keywords, is it safe to use the longer keyword because it has parts of the other phrases?"
Yes - this is pretty common. If I have a site where I sell accessories for swimming, I can have a page about "Speedo competitive racing suits" that covers the term "racing suits" and likely also "competitive suits" and to a degree, competitive swim suit terms related to the Speedo brand. I will have mentioned "swim" or "swimming" on the page, so Google is aware of what type of suits I sell.
For question three, bolding and italicising terms is absolutely not necessary anymore. It's questionable when this last worked, but I'm guessing it was before I started working in SEO in 2006 Placing your primary keywords in URLs and as H1 tags, however, is common and expected. It would be odd to have a page about Bernese Mountain Dog grooming that did not use that phrase as its H1 / main heading, and it wouldn't be at all unusual for that page's URL to be example.com/bernese-mountain-dog-grooming. The H2s, if there are any, should be used for sub-headings throughout the page. So to take the grooming example, perhaps there are there H2 tags (you can have more than one) regarding the best brushes, coat clipping it applicable and shampoo.
I hope this makes sense, let me know if you have any issues.
Best,
Jane
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
When I use the Google search console to discover keyword phrases being used to drive visitors to my site I see some keywords that have the city name repeated (ex: web design sarasota sarasota, fl). Why?
When I use the Google search console to discover keyword phrases being used to drive visitors to my site I see some keywords that have the city name repeated (ex: web design sarasota sarasota, fl). Why does this happen?
Keyword Research | | Noblemoz1 -
Optimizing for close keyword variants
I am planning my seo project using Moz tools. I am finding keywords that are close to each other. What is the best way to optimize? If I made a page for each of the close words, it would pretty much be duplicate content. Is it best to go ahead and make a page for each and try to make content a bit different? How different does it have to be? Or, would i try to use the different versions of the keyword on one good page. Thank you!
Keyword Research | | bhsiao0 -
Yoast SEO Question
Hello I have put my focus keyword in the first paragraph of the product description in a tag yet Yoast tells me it is not there. Here you can see my problem: My question to you is: will this affect anything negatively on my SEO? Link to see full picture of what I'm explaining: https://likechimp.com/facebook-shop/buy-10000-facebook-event-attendees/ Your thoughts and feedback on my content would be greatly appreciated as I constantly want to improve! DLoEu
Keyword Research | | xdunningx0 -
Keywords for fabrication (welding) company??
I've been tasked with finding the keywords for our website. The difficulty I'm finding is receiving help from the fabrication personal to suggest keywords. I'm not sure if its peoples imagination or if there's a general unwillingness. Can anyone make any suggestions here? Is there a fabrication or welding keyword database I can put to them and hopefully get their brains working? Or even a way to see what keywords our competitors use?
Keyword Research | | Resolver1010 -
Acne related keywords in Google.fr
Hello everyone, I am setting up a website with domainname.fr to rank in google.fr with Acne related keywords. Can anyone give me Competitive keywords which can bring more than 10K visitors per month?? Help will be very much appreciated. P.S: Actually, my uncle is having an offline acne product shop in France. He asked me to setup a website in Google.fr so that he can make some money.
Keyword Research | | artemmin0 -
Keyword research
i am trying to figure out what would be good keywords to optimize for an orthodontist. i looked up the keywords "his city + orthodontist" or " his city + braces" and the google adword tool tells me there are no monthly searches for those terms. i am not sure what i can optimize for if no one is searching for the most obvious keywords.
Keyword Research | | dad7more0 -
What is the ideal keyword difficulty percentage?
I am trying to establish my best keywords using the keyword difficulty tool. So if I want to come up with the best keywords, should I use the ones that come in at 50%??
Keyword Research | | mmookie0 -
Keywords abuse?
WE are using the best keywords all over our eStore: Furnace Filter and Furnace Filters. Is it abusing when we list items like: 10x20x1 furnace filter 10x20x2furnace filter 10x20x4 furnace filter and so on... we have almost 100 different filters on sale. see example: http://www.furnacefilterscanada.com/categories/Furnace-Filter-See-All/ Thank you for your help BigBlaze
Keyword Research | | BigBlaze2050