New Rules Keywords of Google Panda
-
Hello Everyone,..
I want to ask regarding my confusion of Keywords. How does search engine see the keywords? and find the website that is matched with the keywords.
So this is what I mean:
When I type keywords "luxury dog clothes" at google, then the website which is showed up, is nothing using keyword of "luxury dog clothes". But then appeared websites which in bold words are "designer dog clothes", "dog clothes", "designer dog" .
Can anyone please help me to explain why Google shows the website which is not identical matched keywords "luxury dog clothes" that I am looking for? I read at the beginer guide SEO, that the good keywords must be placed at the front of the title then in the body description, placed no more than 2 times. But in fact, for the example above, there is nothing words of "luxury dog clothes" placed at the title and in the body description.
This makes me very confuse how to determine the right keyword for mine, especially the long tail keywords.
Thank you everyone. Hopefully you all can help me to explain as I am a newbie at SEO.
-
Owh well... now it is like a puzzle inside my head. LOL It's not as simple as I think I guess. Thanks once again Chris. YEappppp,.. I am not give up!!!! gooo gooo gooo...
-
that's just an example from the term you mentioned write the meta for users, you want the grab their attention and if you can slip a few keywords in there all the better.
Nothing worse than seeing a meta description or title like
Keyword | keyword | keyword
Its a difficult line as you need to get the balance right of users vs keywords. If you know your content is about only a couple of things then its easier. As you've started you can and I recommend look at your competitors see what they are doing how they are doing it and why its working and most of all learn from it.
Keep going!
-
Thanks again Chris for your help
Chris I want to ask regarding the link that keywords to concept that you gave to me. So then, when I am looking up for a keyword in the Google keyword planner, there will be a group of ideas that is related to a keyword that I looked for. Which is very good for me to make it as a themed concept in my fully content, isn't it?
Then,.. should I write each of keywords in the group of ideas as meta keywords at my website? Since in the article that we shouldn't optimize for only a single keyword.
What do you think?
-
Hello again,
So I've taken the time to Google your search and behold -
Meta Title - Designer dog collars, designer dog leads, designer dog ...
URL - www.*****dog.c/
Meta Description - Designer, stylish and luxury dog collars and dog clothes from UK pet boutique Lovemydog, stylish dog coats, designer dog collar and leash, show leads,
You may see that the search term is in fact there but its in the meta description yes its not the strongest but combined with the humming bird update its enough to rank it along with a good domain authority.The reason you want a long tail compared is a short tail like July 4th, all though July 4th may get more searches but the longer tail 4th July Dog Harness get less searches but less competitive and more likely to convert to your keyword.Hope that helps.
-
Hi Caitlin,..
Thank you for helping me to answer my confusion.
Yes I know Cait,.. It was all written on the guide. But then, If I type the long tail keyword on the search engine, there is no website using that long tail keyword appeared on the first page. That's why I am so confused right now. You can check to type "luxury dog clothes" at GOOGLE, but then website which appeared on the first page is nothing used "Luxury Dog Clothes" instead "Designer Dog Clothes", "Dog Clothes", "Designer Dog"
-
Long term keywords are highly targeted which means that, overall, there is generally less competition. While 4th July Dog Harness may not be receiving as much traffic as the other keywords you had mentioned, there is less competitions. This means that the chances of your website being served up in the SERPs for this search are much higher - which is what you want ^Caitlin
-
The other question is,.. If I want to post about the 4th July dog harness.. what the best keyword for that?
As I have looked up at the keyword difficulty tool that keyword "4th July" and "dog harness", they have the high search volume. But then if I look up the long tail keyword of "4th July Dog Harness" it only a few search volume. So then, what do you think what keywords should I use then?
Sorry I am a newbie ,.. need a guidance Thank you
-
Hiya,
lots of things to look at but try
http://moz.com/blog/keywords-to-concepts
and
http://moz.com/blog/keyword-volume-tools
My favorite sneaky tip is "don't hit enter" on the second link!
and finally research research research the more time you put into researching the more it pays off down the line.
-
Hello Chris,.. Hello FCBM,..
Thank you for helping me to explain what's going on here.
Well then, regarding the long tail keywords, what do you suggest about the tools of "keyword difficulty" that SEOMOZ offered? Whether keywords how would you choose based on the keyword difficulty?
Thank you Chris & FCBM
-
Without doing any research my bet is luxury dog clothes has far less search volume than designer dog clothes. So the site you're talking about decided that they don't want to chase the words with less volume which makes sense. Also Google is smart enough to make the connection between designer and luxury. You usually don't want to worry too much about long tail keywords as those have low volume searches and don't make economic sense to optimize pages for something that get searched rarely. What does make sense is getting a high ranking for decent traffic KW and then blogging or something to capture the long tail words.
Hope that makes your understanding a bit better.
-
Hiya,
Google release an update a while ago now called "humming bird" the idea with the update wasn't to penalize of anything but to better understand users search terms as English can have multiple meaning for one search. So knowing this you have to think luxury dog clothes & designer dog clothes are very similar and Google understands this and what it's trying to do it give you what it thinks the best search is for that term.
You can read some more here http://moz.com/blog/hummingbird-unleashed or do some searches and find out more.
Obviously that's a simple version there may be other factors but I only took a brief look.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How do I enter my own keywords to better my listing on google, using Squarespace?
I'm trying to use better keywords on my Squarespace website but can't quite figure out how to plug in my own using the site. I'm trying to improve my ranking on my google listing. Any help would be very much appreciated! (Sorry, I'm new to this!)
Keyword Research | | CloudJammer0 -
Number of keywords for single page website
Hello, i have a question about keywords in Single page website. For how many keywords should i focus in single page website? For example: In my industry are important 2 different keywords - cabinet making and **made to measure furniture. **Should i focus on both keywords or its better to pick better keyword and focus only for that one (of course including different forms of that word and so on). Thank you for help.
Keyword Research | | Reyzer1 -
Any keyword tools to do this?
Hi, I'm looking for a tool which can pull keyword idea data from Google Keyword Planner at landing page level for multiple URLs at once. Right now with Google Keyword Planner you can only manually do one URL at once. Which will give you 800 keywords. I'm looking to pull landing page keyword ideas for about 10 URLs at once, so in total i should get about 8,000 keywords. Any tools which can automate this with Google Keyword Planner? Cheers.
Keyword Research | | jayoliverwright0 -
Tag usage based on Google keywords
We are making a site that will be a database of publicity stunts. We used the Google Keyword tool to find a bunch of words related to this. The term itself has similar keywords such as [pr campaigns]. And also there are some derivative keywords as [bad publicity stunts], [famous publicity stunts], [celebrity publicity stunts]. Each bringing in 20-50 monthly searches for the exact term. Some concepts appear slightly differently such as [famous pr stunts] and [famous pr campaigns]. We'd love our pages to appear on as much of these keyword searches as possible (overall we expect about 3k-4k searches /month on exact matching). And we're planning to use these keywords as a our taxonomy for our post tags. That way the keyword appears in each stunt page AND there is a page for each type of publicity stunt. As a general policy, what would be the best way to write our tags?
Keyword Research | | davhad
1. 'crazy', 'famous', 'bad'.
2. 'crazy publicity stunt', 'famous publicity stunt', 'bad publicity stunt'
3. 'crazy publicity stunt', 'famous pr campaign', 'bad marketing stunt' Thanks for sharing your expertise.0 -
Keyword: singular vs plural
Hi, I've been putting some efforts to rank well for "San Antonio Wedding Photographer". I am ranked ok for that but not so on "San Antonio Wedding Photographers". My website is http://www.soobumimphotography.com/ So now, I am trying to rank for "San Antonio Wedding Photographers" instead since Google auto fills wedding "photographers" in search term. Question - Should I change my site title and some post / page title etc? What's the best way to do this? Thank you Soobum
Keyword Research | | BistosAmerica0 -
Confirm my thoughts for this keyword
I'm working with a local kitchen remodeler. In reviewing the organic keyword searches for the last month I notice the word "kitchens" appearing in the top 10 keyword searches. Since I know we aren't ranking for the term "kitchens" I dug deeper. A handful of the searches are from the local area but most are one occurence of searches from cities across the US and the world. My surmise is that because there are 2.2 million searches for kitchens every month we just happen to be scraping enough of these searches, irrelevant as they are to our client, to make it look like an important keyword. Most of the visitors using this keyword are gone in seconds. Just wanted some folks to confirm what I'm thinking - that "kitchens" showing up in our top 10 keywords list is a bit of a red herring - and we should focus on more localized keyword searches.
Keyword Research | | DenverKelly0 -
How to do geo research for keyword phrases?
I'm working on a landing page for a client (music instrument rentals) and want to optimize for terms related to: music instrument rentals in San Francisco music instrument rentals in Seattle music instrument rentals in St. Louis music instrument rentals in Minneapolis/St. Paul How can I find the most popular terms based on a variation of the main term (music instrument rentals) and geo area? In other words, maybe 'Where to get Instrument rentals in San Francisco' is best? Thanks for your input! Mike Corso
Keyword Research | | mikecorso0 -
Google Search Volume Disparities
Hello, I have been researching search volumes for awhlie now for key terms related to my industry, as well as working towards better rankings for those terms that have higher search volumes using on-page optimization, external link anchor texts, etc. The only tool I use for this research is the Google keyword tool. Today when I was looking at the keyword difficulty for a particular term (first time I
Keyword Research | | mreisbeck
had used this tool in my SEOMOZ account), I saw how the search volumes are listed for both broad and exact match from Google's API. As I said I've based my strategies around results from Google's keyword tool, but now I see that, for a particular term that I have been focused on, there are 15,000 searches for "broad" match and 91 for "exact" match. I just checked the keyword tool at Google and there is apparently no way to set a keyword up to search for its "exact" match search statistics. Is this only available using their API? I'm on the floor here. Does this mean I've been optimizing for a term that has less than
a hundred searches a month as opposed to 15,000? If so, can anyone here reccommend any search volume tool that can deliver a higher degree of accuracy so I can make better
judgements regarding how I will spend my time and effort regarding SEO (and in fact,
to some degree, my budget for PPC)? Any help provided will be much appreciated. Mike0