How long to recover from Panda Update
-
Hi there,
I think I was affected by the recent Panda update as I had a lot of duplicate content for my product descriptions (about 300). I'm going through and rewriting these to be both helpful and unique. I was ranking quite nicely for a big spread of keywords, but have been seeing my rankings drop day after day since the update.
Is it possible to see my rankings improve again after Google re-crawls my site, or would a penalty have been applied to my site preventing me to re-gain my positions for sometime. It's probably worth noting that I have a lot of unique and helpful content, it was just my product pages that had duplicate content, but I've seen my rankings across the board drop.
Any discussion and insight would be much appreciated.
-
Weekly sounds about right. Dont forget to take a look at your places listings, and other elements while you are in the mood to update and improve!
I understand how frusterating it can be optimizing an ecom shop or store. Lots of pages, lots of time, lots of typing. Just got done doing a site that had over 3000 pages. Keep your heart in it, and you will see the results you want. I took a look at the site, seemed like you were going in the right direction.
-
Thanks Andy, and everybody else. I think I have a clear action plan to move forward now. Get the product descriptions unique - and written to be more helpful and better for converting customers, adding more to the blog (bit thin at the moment with just news rather than useful info) and creating great resources to help customers (+ giving the site linkable assets)
Many thanks
-
Hi David, I think I have it set to weekly. I was guestimating it might take a month for it to start resolving itself. Gutted really as I was just about to invest time in more content and outreach. Ohwell.
-
Once its all fixed, you should see start seeing changes in about a month or so. There really isnt any specific timeline, and all you can do is get the errors fixed, and resubmit the sitemap and use the "fetch as google" option in Google WMT. Sometime changes can happen in a week, all depends what your crawl frequency is set to. In your sitemap, do you have it set to daily, weekly, or monthly?
-
I would defiantly say its something to do with Panda
Your drop as seen on the graph, is your search visibility and while its not a great indication on its own, it still pretty useful. Your drop in % terms in the same as Ebay's.
Generally speaking people are saying Ebays drop is down to poor quality content, so if David is right about Matt Cutts saying its not affecting product descriptions I would take a look at your blog and add more content (however that does all seem unique).
I will still work on the product descriptions and making them more useful for the user, plus you win twice, higher ranking and more customer converting and they are getting the advice they need without leaving your site
-
Hi David,
I appreciate your input. I only made that assumption as the drop coincided with the update - literally the same day of the update after having massive gains for weeks (and months) prior. A lot of my rankings that dropped were for category pages and my homepage that are unique and actually quite useful for readers.
Do you think you could pinpoint the reason for the drop if it isn't due to duplicate content?
-
Thanks Andy, that's the app I'll be using.
I've seen a drop across the board for keywords, but not a complete failure. Yes this time of year is when I make the money. I've just started so put some of the fluctuations down to that too. Just need to keep plugging away at it I guess.
-
I'd be surprise if you were hit by Panda for duplicate content on product descriptions. Matt Cutts is on record saying it's not a big deal for ecommerce sites.
-
Hi Sean
I used to have a shopify store as well and there are plenty of apps, try this one I have used previously and liked:
http://docs.shopify.com/manual/more/official-shopify-apps/product-reviews
Investing in product descriptions and unique content will pay off in the long run.
I've noticed you have got some great content on your category pages (hopefully these still rank as its the time of the year when I guess you get a lot of sales) so its just the product pages which will require work.
-
Hey Andy,
Thanks for your response. Yep, you hit the nail on the head. Duplicated from the manufacturer to save time as I wanted to launch quickly. Invested my time in creating new content rather than revisiting my product descriptions. I'm pleased I'll be able to recover.
I will look to get product reviews implemented ASAP.
Many thanks,
Sean -
Hi
Yes it is possible to recover, but it wont be an overnight solution.
You are doing the right thing and tackling the issues of duplicate content. I think this update will have affected quite a few e-commerce sites as a lot I see always use the manufacturers description (duplicating content) usually for the reasons is easier and cheaper.
And good way of improving might be to ask previous people to write product reviews on the page. This is a good way of generating good unique content.
Not sure what platform you use or whether its custom built, but there is usually some good apps that will automate this process, sending emails to customers after a certain time to come and leave a review.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Why Arabic URLs considered long length by Moz Pro Audit?
I am running a multi-language website (Ar/En): https://drmoamenada.com/ When I carry out Audit using Moz Pro, I see many issues related to long URL length in Arabic pages although they don't exceed 65 characters long in the Arabic language. Can you help me with this issue, please?
Technical SEO | | MoamenNada0 -
Connecting long tail keywords to pages
New to Moz and this forum, so be gentle. 🙂 I’m in the process of overhauling a generally neglected website and have just finished some research on long tail keywords. My question is, how do I implement these? For example, I’ve got a product “Acme Widget” which has its own page on the site (and ranking well for the product name itself). I have lots of long tail keyword sets which describe key benefits of the products – some of which appear in the product copy, others which don’t (perhaps because the thing that a user may search for is ugly/bad-English in copy). For the sake of argument, let’s say I have the following long tail keywords for my Acme Widgets. cheap red widget los angleles widget strong green widgets florida What is the best way to implement these? Do I need to simply incorporate the text into my main Acme Widgets page, or do I need to have separate pages which are highly targeted to each long tail keyword? The problem with the former is unnatural/ugly copy. The problem with the latter is that coming up with enough content to justify (and rank) a page on each keyword set would be quite a challenge. Regards,
Technical SEO | | Warren_Vick
Warren0 -
How long after disallowing Googlebot from crawling a domain until those pages drop out of their index?
We recently had Google crawl a version of the site we that we had thought we had disallowed already. We have corrected the issue of them crawling the site, but pages from that version are still appearing in the search results (the version we want them to not index and serve up is our .us domain which should have been blocked to them). My question is this: How long should I expect that domain (the .us we don't want to appear) to stay in their index after disallowing their bot? Is this a matter of days, weeks, or months?
Technical SEO | | TLM0 -
How to Identify Which Penalty : Penguin, Panda or Other?
I'm in the process of putting together a plan to recover from Algorithmic penalty. I'm not sure if I have to focus my recovery effort based on Penguin, Panda or Other algorithm penalty. After looking at the attached screenshot : Google Analytics Data vs Google Algorithm update timeline, I'm not sure if the blog is affected due to Penguin or Panda. I have following questions Traffic drop is because of Pengin, Panda or Other penalty? (there is no manual penalty message) Where should I focus my time with recovery efforts? (link removal, contents, link building, etc). Any other comments or suggestions? Thanks for you help. cSFZqj7
Technical SEO | | rsmb0 -
Is Panda as aggressive as Penguin in terms of being able to escape its clutches ?
Hi, Is being hit by Panda as hard to get out of as being hit by Penguin ? Or if you clean up all your content should you get out of it relatively quickly ? I have a very old (11 years) and established site (but also very neglected site that i'm looking to relaunch) but its on an ancient shopping cart platform which never allowed for Google analytics & GWT integration etc so i cant see any messages in GWT or look at traffic figures to correlate a drop with any Panda updates. The reason i ask is i want to relaunch the site after bringing up to date with a modern e-commerce platform. I originally launched the site in early 2002 and was perceived well by Google achieving first field of view SERPS for all targeted keywords however competitive, including 'ipod accessories', 'data storage' etc etc. These top positions (& resulting sales) lasted until about 2007 when it was overtaken by bigger brand competitors with more advanced & Google friendlier ecommerce platforms (& big SEO budgets) I originally used the manufacturers descriptions editing slightly but probably not enough to avoid being considered duplicate content although still managed to obtain good rankings for these pages for a very long time even ranking ahead of Amazon in most cases. The site is still ranking well for some of the keywords relating to products for which there is still manufacturer copied descriptions so i actually don't think i have been hit by Panda. So my questions Is, is there any way of finding out for sure if the site has indeed even been hit by Panda at all without looking at analytics & gwt ? And once i find out if it has or not: Is it best if i relaunch on same domain to take advantage of the 11 year old domain history/authority etc ? So long as i make sure all product descriptions etc are unique, if i have been hit by Panda the site should escape its clutches quite quickly ? **OR ** Is Panda as aggressive as Penguin in which case is it best to start again on a new domain ? Many Thanks Dan
Technical SEO | | Dan-Lawrence0 -
Our sites have a high number of long urls. how does this affected ranking
Hi, A few of the sights in our networks have a high number of urls. How does this affect our rankings Thanks in advance for your help
Technical SEO | | Feily0 -
How long will Google take to stop crawling an old URL once it has been 301 redirected
I need to do a clean-up old urls that have been redirected in sitemap and was wondering about this.
Technical SEO | | Ant-8080 -
Long load time
My site takes double the time per kb than my competitors. it hosted on shared hosting with Godaddy.com Any ideas why this may be happening?
Technical SEO | | atohad0