How to Optimise for Shopping Results
-
We have been having some modest success with Google Shopping results in the UK. However we are yet to understand exactly what makes one brand more likely to rank over another. We need to understand which factors are at play and just how best keywords can be optomised?
-
It's partially about your feed file. Make sure that it is filled out completely and accurately.
It's also about the user's shopping experience -- reviews, timeliness, complaints, etc.
Unrelated, but on Amazon you don't want to create a massive feed and submit it all at once. I would additionally look at this and relate it to "link velocity" -- "product velocity" if you will -- and be sure to always have a positive slope.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Pages optimised for similar subjects...?
Hello all, I am currently trying to get the company I work for ranking better (surprise, surprise) in the search engines. We operate in the Internet Services sector and I'm having a little trouble with some of the sections on our website.
Keyword Research | | GetDotted
I suspect that some of the problem is that certain pages are trying to sell the same product while being optimized for different things. An example of this is our ADSL Broadband - The product itself has a rolling contract (so basically a no contract service) so I have optimized a page for short term / no contract terms. This page is not the 'main' page for the product (more of a gateway page / an attempt to catch people in the SERPs) and as such, one of the main benefits (probably the better of the benefits) of the product has been used for a 'No Contract Broadband' page. This leaves me slightly stuck for optimization for the main page so I suppose the short version of my question is... Should I optimize one main page or split the benefits out into multiple gateway pages - each focusing on a different benefit? Is it wise to dilute content in this way? Does that make sense?0 -
Why do my keyword ranking differ from the results on Google ?
I've been working on a specific campaign for a couple of days, and been noticing that my keyword ranking is much different on my campaign than in reality. I tried my keyword on Google (with the same settings I have on my campaign) and my keyword ranks at #5 instead of not in 50, as indicated on my campaign. Can someone give me a hint on this issue ? Thank you !
Keyword Research | | marketingmedia.ca0 -
Do you know about SEO and PPC co-optimisation model?
I would like to know where can find Bill HUnt's courses. He used to teach at CLICKZ academy but it seems de do not have the course right now, Many thanks, viviana
Keyword Research | | UNIVERSIDADES0 -
Is GKP giving accurate Broad vs. Exact results?
I'm using the Google Keyword Planner, trying to get an idea of search volume, and I'm finding that if I check "Ad Keywords As > Broad Match", I get EXACTLY the same numbers as I do if I select "Ad Keywords As > Exact Match". I even exported the spreadsheets, and put them side by side, and the only difference between them is that one has "Keyword Type > Exact" all the way down the column, while the other has "Keyword Type > Broad". How can those numbers be the same?! Anyone else seeing this, or am I doing something incorrectly?! Thanks for your input!!
Keyword Research | | measurableROI0 -
Keyword research tool - for off site results
New to Moz, and after playing with keyword research, it seems very comprehensive for analysing keywords based on my site content, and showing me how many people are visiting based on those keywords. However what I'm really looking for is 'alternative' keywords that are 'not' on my site, but still relevant to my sector, and how many searchers are using those. basic example My site is optimised for 'soccer for kids' which Moz shows me getting 50 hits for. Google KW tool reports that every month there are over 2000 searches for 'football for kids' Because my site has no mention of 'Football', Moz doesn't show this as an alternative KW Admittedly my site is new in Moz, so do I just wait a bit longer? or do I continue to use Google KW tool? I'm sure I'm missing the obvious. Thanks!
Keyword Research | | petenorris0 -
Number of keywords to optimise per web page?
Hi Guys, I am new to SEOmoz and just finding my way around the site. I currently have two websites up both in wordpress and both using SEO Yoast for keyword / page analysis. SEO Yoast software basically only allows you to have 1 page / blog post optimised for 1 keyphrase. If you try to put the same keyphrase in 2 + times for different pages or posts then Yoast flags it up as not good for SEO purposes. Is this correct? Also how do massive websites go on when previously they would have optimised many web pages / blogs for the same keywords?
Keyword Research | | lethalmarketing0 -
Should my Google rank be different to actual SERP results?
In my reports this week I was delighted to see "emergency power" at #8 for http://apexgenerators.co.uk/emergency-power/ but then today seems to have jumped to page 4 in SERPS? Can anyone offer any advice? Thanks, Laura
Keyword Research | | lauratagdigital0 -
Google search results
Does Google always return the results of a search query in a broad based fashion if the searcher does not use brackets or quote marks? Or, do they display the older domains of sites with authority under the broad based parameters and newer sites only if there is a possible exact match? How does Google decide which type of search results to display? Thanks for any insight. I
Keyword Research | | hawkvt10