Retargeting and Display Advertising - Moz data
-
Hello Dr Moz'ers
So we have a new competitor in our market (6 months) that has basically copied our business model 100%, grrrr. We have been in the market since 2008 .This new website is ranking well considering how difficult our market is.
This new website is using the re-targeting display advertising and within 6 months his Moz data is showing around 45,000 back links, is this because of the re-targeting display advertising?
Is there any link juice from the re-targeting display advertising because the MOz data says the site has 100% follow even though its an image.
Cheers
-
Hey Steve!
We will index any HTML links if they can be found but not links embedded in JS as most ads are with their redirect structure.
Hope this helps!
-
Much appreciated Jasmine.
-
I am fairly sure it doesn't even see ad links, but let me check with the Moz team & get back with you.
-
Cheers guys,
Is there a way to PM the site domain name for more detail incite as it's not making much sense to us. The data is very confusing.
Even though there is no google juice can the MOZ data be confused by the ad links?
-
Remarketing should have no benefit to rankings whatsoever. Remarketing ads are loaded via javascript, are generally in iframes with nofollow and they go through a redirect chain before leading to the website. This means that they aren't actual links that Google sees or counts for SEO benefit.
They may be using some sort of blackhat method to gain links that fast, but remarketing is not that method.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Can a third-party advertising agency lock me out of Adwords?
Hey all, I've just started at a new company. We spend quite a bit on Adwords and I'm tasked with seeing how that is going and assessing that spend. The problem is, Adwords and Youtube ads have been given to a third-party advertising agency. They are only willing to share the number of clicks, cost and conversions, stuff like that. They refuse to give us access to the account. Is this legal? I mostly want to get in there to look at keyword history, see what we have bid on, how often it was searched, stuff like that. But they won't let us in and I'm wondering if they are required to let us look at our account as I would think they are. Please help!
Paid Search Marketing | | DanDeceuster2 -
Yellow Pages advertising and ad sources
From experience I've always been telling clients of mine to stay from Yellow Pages advertising. It has been several years now and it seems that Yellow Pages not only offers just priority listings but also SEO and their own version of Adwords it seems. I received a call from a Yellow Pages sales rep today saying they can promise me 50k impression views for $500/month which is a campaign managed by them and they'll even create the ads as well. When I questioned them on their 9 million sources they have for generating these impressions, if these impressions are local or national they mentioned it works like Adsense in a way. I eventually declined their offer and figured I'd do some research. If I were to create an Adwords Display campaign with that kinda of budget and do it locally by my city, Adwords forecasts are no where near that kind of impression count, expanding the campaign out to all of Ontario would be closer but still not quite that high an impression count. I'm assuming YP doesn't have as large of a network compared to Google either which also makes me more doubtful. What I would really like to know is has anyone had any success with YP advertising compared to Adwords recently especially with their high costs for such services? And does anyone know where exactly YP, Google Adwords, Bing Ads get their web partners and sources from? I know there are ad revenue agencies like Metroland that sell their ad sources to such companies and was curious.
Paid Search Marketing | | FPK0 -
Adwords account suspended for talking about SEO. Why isn't Moz suspended, too?
First let me say that we don't care that much about Adwords. We were spending about 20 bucks a month and we never optimized it, tinkered with it, or cared that much. Business is booming for us just with organic search and referrals from happy customers. (We're a blog writing service called BlogMutt. Motto: We work like a dog to fill up your blog.) But we just got suspended from Adwords. After multiple inquiries and multiple unhelpful responses, we got a note that said: "Please note that your website contains matter which states your site's SEO increases. Anything which relates to SEO is not allowed as per Google Policies. Please make appropriate changes to your website." Now, we don't say your site's SEO increases with BlogMutt. What we do say is what everyone says, that blogging is a best practice for any modern marketing effort. We certainly are less clear about improving search rankings than, for example, moz.com. Why is it OK for Moz, but not for us? Don't get me wrong. I think Moz should be able to continue advertising. I'm just wondering how we got into the Adwords crosshairs. Any thoughts?
Paid Search Marketing | | scodtt0 -
Display advertising
Hi I am considering running display adverts for a products that we are selling. I see there is a range of different sizes available for adverts. Can anyone suggest which size advert is more successful comparatively. Also is it possible to only select different types of adverts available on the display network? I look forward to hearing from you. Thanks Pete
Paid Search Marketing | | Hardley1110 -
Adroll for Retargeting Campaign
Hi guys, Wondering if anyone can comment on their experience using Adroll, especially in terms of it's performance in comparison to Google Adwords retargeting campaigns. Thx!
Paid Search Marketing | | David_ODonnell1 -
Advertising on Bing...
Hi Mozzers, Just wondering how many of you had used Bing Advertising and what kind of results you got compared to Google's PPC ads? Just wondering whether or not to set up a few campaigns and trial it. Thanks!
Paid Search Marketing | | KarlBantleman0 -
Questions about Adwords Display network.
I am starting up an Adwords campaign that is set to run in the Display (content) network only. In the past I have meshed search and content together, but after reading Brad Geddes book I see that I need to separate them. I can't see my quality score for my keywords - it just has a dash in place of QS. Is this normal? Additionally, I can't see how much I am paying per keyword. I only have one text ad and it is still pending approval. I have several image ads that have so far had a good CTR. I'm assuming that I can't see QS because my text ad is not running yet. But, if this is the case, then how do you optimize your campaign for image ads? I'm currently paying about 45 cents per click. (Previously when I had a poorly optimized quickly thrown together campaign I was paying twice that), but I believe that I could get this down significantly. Any help is greatly appreciated! You guys rock!
Paid Search Marketing | | MarieHaynes0