Link Building in 2014
-
Hi everyone.
We like most are struggling to link build this year in line with Google guidelines. First step for us is a back link clean up then a really thorough competitor analysis to see what the competitors have that we may wish to emulate. We also ask the clients to provide us with information about their associations, memberships, suppliers, partners etc so we can see if there is synergy to get them a decent link from sites in their immediate orbit.
After that we produce some excellent content but getting it published, particularly with a follow link, is just getting harder and harder. We are also a PR agency so we encourage the clients to 'think out of the box' with regard to a PR campaign. It is fair to say that most clients don't understand what we are trying to do and don't have the stomach to be different.
I was wondering if anyone else did anything different, any fabulous ideas we are missing?
Also is anyone still submitting content to Ezine articles? They are incredibly picky about unique content, grammar etc but is it/will it still be grouped in with the article link farms?
Any advice much appreciated.
Thanks Karen -
Thanks Andy for the infographic point, it is something we have not not done yet but we are conducting a client survey and have generated a lot of good feedback that lends itself to this approach. I guess for all of us the issue is one of client buy in. We are very good at coming up with the ideas and carrying out the campaigns and outreach in house but if we need to go and stand on the street corner for a few days talking to end users that has to be paid for.
How does everyone else manage this?
Tom Roberts - I would appreciate your views on 'green light' back links for 2014 excluding Ezine.
Thanks a million everyone. K
-
The only other thing we do is infographics, whether you would class that as part of a content strategy or not is a different matter, but these usually have some great results, but like every GIGO comes to mind, to actually make a infographic work, firstly you need to do the research, and get some interesting and relevant facts in there, and then spend a lot of time trying to publishing it, speaking with blog owners, news sites etc.
Our last infographic we managed to get a link of mashable.com and I believe there DA is around 94 ish so was worth all the time and investment in making it look good, have decent content within it.
If your client isnt all ready doing infographics I would recommend them
-
Hi Karen
I'll try and come back and leave you a more detailed reply but regarding EzineArticles:
Yes, they are article link farms. They are totally worthless for SEO now and so under no circumstances should you be sending your content there, or any other article directories.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
On-Page / Site Optimization+Link Building -check help!
HI all, have also Question One, i don't understand how is this website : competitor website http://hack-clash-royale. com/ beter them my website i analze i have more more backlink and my website is strong have good seo but not on first position, you can tell me what is problem, my website is 4-5# and competitor 1-2# .. thanks
Link Building | | Fahad5Saleem0 -
How long does it take for spam link building to take effect?
I saw a recent surge of a low quality website to the top of SERPS, and looking at the link profile is almost 5,000 newly acquired linking RD's, with a total of over 49,000 links. I looked at a bunch of the links and they are super spammy (foreign language, way unrelated and out of context, spam sites with garbage content, pages of paid links to the websites subpages, etc). My question is, how long does it take for Google to recognize this and penalize this shady site?
Link Building | | Joes_Ideas0 -
How many days/hours a month should I dedicate to link building ?
I realise that the more time you dedicate to link building the better, but what would you say is the ideal amount of time that I should spend link building to see a significant improvement in rankings? The keywords I'm trying to target are medium to difficult. So far, I've been spending one day link building but since I'm making all link submissions manually, I haven't seen great results, even though I've been link building for a couple of months. How many days do you spend link building? Thank you in advance for your help! 🙂
Link Building | | SEOBunny_0 -
Link Building Services Post Penguin
Hi Can anyone suggest a link building service that is of higher quality and still works nowadays? All the private networks were deindexed and it looks like we're left only with blasting software, which i don't really like. I am doing research on link building now and i can't seem to find any service that meets the quality of BMR or other deindexed Homepage Networks. Thanks!
Link Building | | comancsm0 -
In light of penguin - what are your thoughts on widget based link-building?
Hi all, I thought it would be interesting to see if people's perceptions of widget based link building have changed. By that I mean - Do you think it's ok to give somebody a tool to use oon their website with a reference to the creator of that tool or will that count as 'manipulative or unnatural' link building? I'll start the discussion off by saying... I think this type of link building is ok and legitimate as you are merely referencing the creator of the tool whose widget you are using on your website. My only caveat would be to ensure that the anchor text is not manipulative but relevant. Looking forward to hearing what you all think about this as I'm sure many people maybe put off by doing this.
Link Building | | A_Q0 -
Link Building Speed
Hello everyone, This is my first day at SEOMOZ and I have already searched the forum for an answer to my question with no luck. How do I work out the pace at which I should be building links? Everyone talks about the importance of makling link building seem natural/organic, but how xactly do you go about this? Many thanks in advance.
Link Building | | ups0 -
Link Building Features/Tutorials
I am previewing this software and am getting a little lost in its features. I am really looking for something that will help me identify link prospects, filter out the low-authority domains, and organize this information into an actionable list. Can anyone point me to resources (tutorials, etc.) on how to do that with this software? Which tools should I be using and how can I use them to reach these goals?
Link Building | | Falconberg0