Link Building in 2014
-
Hi everyone.
We like most are struggling to link build this year in line with Google guidelines. First step for us is a back link clean up then a really thorough competitor analysis to see what the competitors have that we may wish to emulate. We also ask the clients to provide us with information about their associations, memberships, suppliers, partners etc so we can see if there is synergy to get them a decent link from sites in their immediate orbit.
After that we produce some excellent content but getting it published, particularly with a follow link, is just getting harder and harder. We are also a PR agency so we encourage the clients to 'think out of the box' with regard to a PR campaign. It is fair to say that most clients don't understand what we are trying to do and don't have the stomach to be different.
I was wondering if anyone else did anything different, any fabulous ideas we are missing?
Also is anyone still submitting content to Ezine articles? They are incredibly picky about unique content, grammar etc but is it/will it still be grouped in with the article link farms?
Any advice much appreciated.
Thanks Karen -
Thanks Andy for the infographic point, it is something we have not not done yet but we are conducting a client survey and have generated a lot of good feedback that lends itself to this approach. I guess for all of us the issue is one of client buy in. We are very good at coming up with the ideas and carrying out the campaigns and outreach in house but if we need to go and stand on the street corner for a few days talking to end users that has to be paid for.
How does everyone else manage this?
Tom Roberts - I would appreciate your views on 'green light' back links for 2014 excluding Ezine.
Thanks a million everyone. K
-
The only other thing we do is infographics, whether you would class that as part of a content strategy or not is a different matter, but these usually have some great results, but like every GIGO comes to mind, to actually make a infographic work, firstly you need to do the research, and get some interesting and relevant facts in there, and then spend a lot of time trying to publishing it, speaking with blog owners, news sites etc.
Our last infographic we managed to get a link of mashable.com and I believe there DA is around 94 ish so was worth all the time and investment in making it look good, have decent content within it.
If your client isnt all ready doing infographics I would recommend them
-
Hi Karen
I'll try and come back and leave you a more detailed reply but regarding EzineArticles:
Yes, they are article link farms. They are totally worthless for SEO now and so under no circumstances should you be sending your content there, or any other article directories.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I am looking for a software to keep track of the back links or link building
Hi Guys, I am very new hear. I just joined. I have a few websites that I need to manage. I am looking for a software that will allow me to manually add the links that I have been able to acquire. It would also be a bonus if it could search for the links to my site and to see if its still active. Because I have a freelancer working a few hours a week on link building and I need to keep track of the links. I am looking for something simple and good. Any suggestions? By the way, I used Raven Tools many years ago, and it had this feature. But since joining Moz, I don't want to be paying for 2 subscriptions. And I don't know if Raven still has this feature. Your suggestions would be appreciated. Thank you. Ryan
Link Building | | RyanNewman0 -
When link building yourself where would you advise are the best places to add links?
Hi I am not having much success with SEO companies so am looking at link building and doing SEO myself. Where would you advise are the best places to add links? Also is it better to add links to specific pages or just to the home page? Thanks in advance
Link Building | | Briggzy0 -
Link Building
I'm having difficulty creating a solid link base. I would prefer to only have links that are on relevant sites that are likely to drive traffic rather then just adding my company page to site directories. I've checked out the whiteboard Friday edition of link building and have also used the new Moz analytics that helps recommend sites to link to, but all the recommendations were directories. So, could anyone hold my hand and guide me through the world of Link building? Your help, as always, is much appreciated. Thanks everyone Dave
Link Building | | david.smith.segarra0 -
Link building Activities
As everyone is saying that link building is dead , And we should be doing RCS, to earn links. Q1, so my question is that are these below mentioned activities no longer effective?: directory submission
Link Building | | conversiontactics
classified listing
business listing
social bookmarking
reciprocal listing
Guess bloggin
blog comment
forum posts
inforgraphics
Articles
Press release What sort of activities should we be doing for earning links Has anyone got any process , please share.0 -
Suggestions needed on link building campaign...
Getting links has become very difficult task for me. Recently i have started a website on Depression and Anxiety. My campaign steps: 1)Hired a doctor to write stuff on my website. 2)After that we did 100 more articles for article marketing. 3)Submitted content to top article directories.. All links to only 1 anchor (domainname.com). I haven't promoted my domain with main anchor anywhere. DONT KNOW WHAT TO DO 😞 Can anyone suggest me some link building methods so that i can do Good SEO for my new site?
Link Building | | artemmin0 -
A few questions about link building?
1. Is it worth gaining more then 1 link on a website when link building, for example if I did a guest post on a blog, is it worth doing another guest post on the same blog linking to the same website? So 2 guest posts on 2 blogs, or 4 guest posts on 4 blogs? 2. When building links through guest blogging, you have two options, a link in the byline and a link in the content. Will a link in the content have more benefit then in the byline as its surrounded by relevant content? 3. Does having a link higher up the page have more benefit then one lower down?
Link Building | | activitysuper0 -
Directories and Link Building
I was reading a post by Eric Enge, http://www.seomoz.org/blog/role-of-directories-in-link-building and nobody talked about in the comments, so I want to see what you think: Considering that get some bad links from punished directories is bad for your site, it's worth to use site submissions softwares, like SubmitEaze, that promisses a 1,000 submits?
Link Building | | seomasterbrasil
Do you use it, what you think about it? [title edited by staff for clarity]0 -
Building a link building team
I just joined SEOmoz and I have enjoyed all the information. I currently outsource link building to an agency that charges $50 per link. For this, they handle the anchor text creation, the surrounding text and solicitation, acquisition and monitoring. I know they send the actual work to their independent contractors. How do you find those independent contractors so that I can build my own network of contractors and save the client money?
Link Building | | SEOtrojan0