Why is this Page ranking so good?
-
This page has a high moz domain authority but compared to the other one abouve and bellow ranking for the keyword "audio pc" i dont see the factor why its ranking on #2 in germany in google serp.
http://www.musicstore.de/de_DE/EUR/cat-COMPUTER-PCMDESKTOP
what would you do if you would be on the places 1 or 2 or 3 bellow?
-
Ok, i made a mistake i should have not asked how the other can rank better.
So my only question is why is this page ranking good? They dont have links into this specific page, they have an extremly poor content, there is nothing what you would call nice user experience and they have only about 7 products to this page where 4 use the title "audio pc". They use this keyword in no other part and from the count of the other words its even kind of stuffed keyword here.
So why is this page ranking even in top 10? Its exactly what google does not like.
-
First, it's important to understand that it's increasingly impossible to get an objective ranking of a given page. Google aims to show the most relevant, personalized results for each individual person and query. What two people see in the SERPs will vary -- even if both are in Germany. One site might rank highly in personalized search just because of the company's Google+ activity. (If a person follows and/or "+1s" your site in Google+, then your site may be more likely to show up in personalized results for that person.) One site might rank more highly specifically for searches on mobile devices (for a variety of reasons). It's increasingly useless to state definitively that "website X ranks Y for keyword Z."
The best you can do is to use Moz's toolbar or other methods to insert URL parameters in search results that will estimate the SERPs for non-personalized search in a given location. (Moz has a guide here.)
Now, onto the question. It's impossible to know exactly why a site ranks as it does. With all due respect to Moz, I'd think less about quantitative metrics such as domain authority or (God forbid) keyword density and think more about what Google wants: the qualitative experience. Issues such:
- What is the user experience of each site?
- What is the page-load time?
- How is each site building an online and offline brand?
- What is the general consumer sentiment of the site (for e-commerce and business sites)?
All of these things can come into play in addition to just keywords, links, and all of that stuff.
what would you do if you would be on the places 1 or 2 or 3 bellow?
The same thing that so-called "SEOs" should always do:
1. Build the best site on the topic in the context of technical SEO, user experience, usability, and satisfying the intent behind the search queries for which you want to rank.
2. Publish the best original, authoritative content on your topic.
3. Use social media and PR to promote the website/business as a whole and your content specifically. Build a brand!
4. Repeat steps two and three indefinitely. See increasing rankings, traffic, (earned) links, sales, and more over time.
This is the long-term, best way to approach "SEO." Don't ask: "How can I rank #1 for this keyword?" Ask yourself: "Why should I rank #1 for this keyword?"
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Rank online sex shop
I have been trying for some time to take the online store to the front page, but it is very difficult to go up in google searches for the keyword ( sex shop ).
Competitive Research | | Constantin2021
Can anyone help me with some tips. Thank you.
https://www.voluptas.ro/0 -
Comparing 3 sites and their ranks
I am looking at 3 sites and what they have going for them and why they are ranking how they are. I would like to get some of your feedback on why certain sites are above other ones. One of these sites is a client of mine, I will not point out which one. The other 2 are just competitors. http://www.cornhole-game.org/cornhole-bags.html http://www.samscornholebags.com/ http://www.ajjcornhole.com/cornhole-bags.php I have compared them in OSE and they have PA of 39, 29, and 58 respectively. AJJ has a ton of links, many of which are spammy and irrelevant. It looks like a link package was bought at some point. The other two have a similar number of links but www.cornhole-game.org/cornhole-bags.html has more anchor text themed links. None of which seem to be overly optimized. http://www.samscornholebags.com/ seems to have a lot of company branded anchor text links compared to keyword links. http://www.ajjcornhole.com/cornhole-bags.php as I said obviously bought links and has a ton of stuffed keyword links on poor sites http://www.ajjcornhole.com/cornhole-bags.php has minimal social shares http://www.cornhole-game.org/cornhole-bags.html has about 30 shares http://www.samscornholebags.com/ has about 30 shares but a good number of likes and some other social signals. All 3 sites have an A grade using the on page grade tool here on this site. All 3 got dinged for keyword stuffing. http://www.samscornholebags.com/ ranks the highest with the least amount of links and PA http://www.ajjcornhole.com/cornhole-bags.php ranks next with a really poor link profile and the least amount of social activity http://www.cornhole-game.org/cornhole-bags.html ranks the lowest with anchor text links that are not spammed and some social activity So with all of this in mind, would anybody care to weigh in on why they think any of these sites are ranking where they are in comparison to one another.
Competitive Research | | Atomicx0 -
Rankings & Linking Root Domains
How are the Linking Root Domains under Keyword Rankings being found? We've noticed for many of our key terms that big brands like Amazon, eBay, Home Depot, etc. only list 1 linking root domain, while much smaller competitors in our industry have hundreds. Clearly big brands are going to get more links than a company most people haven't heard of and the idea that these companies only have 1 linking root domain to a specific subcategory on their site is not believable. What's going on here?
Competitive Research | | Kingof50 -
Why is this site ranking so well
I just took over an SEO campaign for a company we recently did a website for. The old company created individual landing pages for each city they service, but they didn't have any original content except replacing the city name. We are in the process of creating completely unique content per page. My main issue is that there is a company with no link profile, duplicate content on every page, no social media presence, etc - but consistently ranks for city + fence company The company we are starting to work with is: http://betterdecksandfences.com/ The company that is ranking for everything is: http://www.alcovyfence.com Any ideas?
Competitive Research | | BeardoCo0 -
How can I boost page rank rather quickly
I have had a site for 10+ years and recently decided to really put a lot of effort into boosting its page rank. In the last 2 months, I have 1. participated in forums 2. gotten a number of reasonably high ranking websites in my industry to link to my page i.e. creating 100's of external, do-follow back-links 3. created some external websites which are subject matter specific to my industry that are pointing back to my website. At this point, these sites do not have much in the way of page authority So far, my sites Alexa ranking has increased considerably from a rank of ~20M to ~1.7M worldwide. How do I go about increasing my page rank / mozRank equally as quickly? Having done a campaign of the competition, I noticed that most of their links are internal i.e. 750k+ which is nothing more than noise because they are not offering anymore information/products that we're offering. Moreover, we have duplicated all of their external links and then some. Finally, they have created a number of 'feeder' sites that all point back to them each with a page rank of 4. This is were they are obtaining the bulk of their 20k+ external links. What do you suggest that I do that I have not done already?
Competitive Research | | thelearningman0 -
How can a site rank higher when you beat them by A LOT on virtually every SEOMOZ factor?
Any insight into what's driving these results would be appreciated. Another site ranks #6 and we rank #22 on a keyword that scores 67% for "Keyword Difficulty", but we score significantly higher than them on almost every ranking factor including having nearly 10 times more backlinks along with higher PA and DA scores,etc. Here is a comparison from the Keyword Difficulty Tool report. Question: What could be going on? Factor and ranking comparison (us v. them) with our higher rankings are listed first. PA: 61 v. 39, mozRank 5,85 v. 4,54, mozTrust 6.00 v. 5.49, mT/mR = 1.0 v. 1.2, total links = 4,198 v. 90, internal links = 4198 v 90, external links = 275 v. 57, followed links = 4171 v 85, no follow links = 27 v 5, linking root domains = 46 v 30 on-page grade = A v B broad keyword usage in title: yes v yes broad keyword usage in document: yes v yes keyword used in url = no v no keyword used in domain = partial v no KW exact match - no v no exact anchor text links = 2373 v 13 %links w/ exact anchor text = 56% v 14% linking root domains w/ exact anchor text = 7 v 8 % linking root domains w/ exact anchor text = 15% v 26% partial anchor text links = 0 v 0 Domain Authority = 54 v 27 Domain mozRank = 5.4 v 3.2 Domain mozTrust = 5.8 v 3.7 DmT/DmR = 1.1 v 1.2 External links to domain 9261 v 63 Linking root domains to this domain = 355 v 33 linking c- blocks domains to domain = 267 v 30 tweets = 4 v 3 FB shares = 13 v 11 Google Plus one shares = 1 v 0
Competitive Research | | rickt0070 -
How good really is Yahoo Directory Listing is on SEO optimization
I just god the approval from Yahoo Directory Listing today. How should I expect ranking increase just with that on google, yahoo and bing in the next couple of days ?
Competitive Research | | processia0 -
Sometime I just don't get Google rankings
We currently rate #10 on google.com.au on Modern Cloth Nappies and the #4 site is a dead link to a page http://www.modernclothnappies.org/ who's total content is: Index of / <address>Apache Server at www.modernclothnappies.org Port 80</address> <address></address> <address>They have been at that rank for a quiet a while and even the cached version is full of broken links.</address> <address></address> <address>It seems Google is quick to jump on low value sites or ones with duplicate content, but what about stale links and sites? Has anyone else had similar experiences of being out ranked by domant or dead sites?</address>
Competitive Research | | oznappies0