Www.partybox.co.uk - Why cannot improve the position for "party supplies"
-
About 4 Months ago I submitted a Disavow file to Google for www.partybox.co.uk which seemed to have improved the position across many terms. However the main term "party supplies" I cannot get to rank any higher than page 6 in the UK.
I have no penalties in webmaster tools. Should I see if I can collect anymore links that could be holding the website back for ranking for party supplies or what should i be looking to do ?
The website ranks well for other terms that the home page is optimised for such as party stuff but not for party supplies
any advice would be great
thanks
Adam
-
Thank you so much Tom
Very Helpful and I really Appriciate it
Exciting news about the algorithm refresh. I will keep a check on the MOZ Algorithm Change History for that then
Thanks
Adam
-
Hi Adam
There could be a number of factors at play here that Google, predictably and unhelpfully, is deliberately ambiguous about. There's evidence to suggest that there are individual keyword penalties and individual page penalties that can be placed on your website which can take a while to expire or lift. Similarly, the penguin part of the algorithm may have penalised your site for that term, in which case you would need to see the algorithm refresh (which should be happening soon, according to reports) in order to see your rankings return for that page. And finally because of the links that you have disavowed, there might not be many links to help power your return for that keyword position altogether (although your other rankings might prove this to be false).
I'm afraid a lot of this is guesswork, but there are steps you can take to be proactive and to see if you can recover rankings for that term. One option would be to optimise that term on a different page altogether - can you see an increase in rankings if you do this? If yes, it might indicate a page penalty. If no, it might still be a keyword penalty/penguin penalty yet to expire.
And finally, like you say, you may be able to find more links that need to be removed/disavowed in order to satisfy the algorithm. I'm very encouraged that you have disavowed some links and seen an increase already, so perhaps a deeper search will yield further results. If you have exhausted this avenue and still see no improvement, I would experiment with trying to rank that term on another page on your website, or perhaps even a sub-domain.
I hope this helps.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What are the SEO implications of high quality backlinks from US-based websites to UK-based websites?
Hi everyone, quick question I hope someone could help me with: We're representing a client based in the UK. As part of their overall strategy we've been linkbuilding. At the moment, about 80/90% of the links we've gained come from UK-based sites, with 10/20% coming from US-based websites. The US based websites are very good (think New York Times and genuine, relevant blogs with good readerships). An external search analyst/consultant has contacted the client to say that the US links will be harming the site, because the links are from websites in the US and not the UK. We believe that if 80/90% of the links were from the US this could indeed cause harm as it could indicate to search engines that our client is in the US when it's not (which might compromise their chance of ranking in .co.uk versions of search engines) however because it's only 10/20%, and because the linking sites are very good, we believe that they will getting all of the benefits of the positive metrics without any meaningful negatives. We just wanted to get a few opinions on this to see if people think that we're mistaken, and would be glad to hear any opinions contrary to our own.
Link Building | | GoUp0 -
How to choose a third party agency to help with linking building / SEO strategy?
Hi all, we've not been link building for some time now as we are a small team and been concentrating on other things, such as getting our new look site built and implementing Magento etc. We've historically used external companies to help with link building & SEO... some experience has been good, some bad. Does any one have any suggestions on how a small company can try to choose a decent external company that can help with SEO strategies? There are a lot of options, a LOT of rubbish and a lot of very expensive large agencies that are well out side of our budget (or for a "small" fee simply produce a standardised report on "how to improve your SEO" that can basically be read on the net). We've tried local, smaller companies in order to limit our options .... but that didn't go well either. Any suggestions welcomed. Next is where / how to weight our expenditure and / or our SEO time. Should it be 50% gaining external links (be it by what ever means such as social, checking out where competitiors have links and chasing those possibilities etc) and then 50% internal page SEO, blog content creation, internal linking etc? Thanks again.
Link Building | | jasef0 -
Has anything changed www vs non www
Hi, I started to read different comments on www vs non www and I am a little confused. As far as i know from SEO point, either url is fine but can you please share your latest view ? I was just wondering if anything has changed since penguin on this? Thanks!
Link Building | | Rubix0 -
Buon giorno from 10 degrees C wetherby UK
Knowing that pointing links to your website with only your targeted term is toxic how on earth do you defend against a third party site pointing a link to your site using the very term you dont want to over do. Put another way... imagine you have a site ranking well for say target term "cordless drills". You then notice multiple sites who you have zero control over has pointed links to your site using that target term. So my question is... "How do you block an incoming link if the site administaror doesnt head your cries to take out the targeted pharse in the link" Any insights welcome 🙂
Link Building | | Nightwing0 -
Why don't some external links "count"?
A car-dealer client advertises through DexKnows, and the entry includes a link to the client's website. That link is not listed as a linking domain through OpenSite Explorer for the client's site. A competing car dealer also advertises through DexKnows, but that link is counted as a linking domain for the competitor. Why the difference? (I'm new and still learning -- linkbuilding appears to be my weakness.) Thank you!
Link Building | | TheOptimizer690 -
How to have a good position in Google bot ?
Hello,
Link Building | | Hamza9
my website is not appearing in the first positions in Google, it appears in the 1st position only if you type it address, but for example if you type a keyword that can lead to it, It will NOT appears, what can I do ?0 -
Does commenting on relevant articles positively impact our seo?
I have read conflicting perspectives on whether or not businesses should partake in relevant conversations on blogs' or articles' comments sections. Does anyone have insight on this?
Link Building | | mbelsito0 -
How to improve "Total Links (as shown in SEOMoz)"
I manage http://www.foodieBytes.com and responsible for the site's SEO. I wanted to understand how SEOMoz calculates internal links. I have been trying to improve FoodieBytes internal site structure to increase the internal links number but so far it has not moved. In the image below (Root Domain Matrix as shown on Open Site Explorer on SeoMoz), the first column is for FoodieBytes.com and the second column is for a competitor's site. External link numbers are very close for both sites but the internal links for competition is way high. The number of pages on FoodieBytes and the competitor in the attached image are comparable. I am looking at the "internal link" numbers as a way to improve the "total links" profile for FoodieBytes in hope of SEO improvement for the site. Thanks for input. tyxQo.png
Link Building | | foodiebytes0