Why isnt this site ranking?
-
I just took over for a site and noticed they have no presence for any keywords...not even low ranks.
Their backlink profile is not the best, but webmaster tools says they have no manual actions.
Thoughts on the matter?
-
Moz shows many of my other clients with local keywords like that. I see vonderhaar in the map listings but not organic results
-
It doesn't look like moz counts local results, but I still have moz pulling http://www.vonderhaar.com/ at 33rd for "Cincinatti Fireplace Cleaning" with http://www.vonderhaar.com/mantels.php.
-
Moz rank tracker shows both not being in the top 50
-
I'm seeing them on the first page for both "Cincinnati chimney repair" and "Cincinnati chimney cleaning" which appear to be your 2 main keywords. These are both showing in the local pack.
-
The blog was hacked yesterday. All of those blog posts were up for less than an hour and promptly deleted. So I highly doubt they had any impact on the rank.
I 100% agree that this site is ugly and not well formatted. But the client is unwilling to change that or pay for a design. So we have to try to build a house on a bad foundation to begin.
Most pages have header tags
And while I see all of these things as issues, I am more concerned with why the site would rank and then suddenly disappear entirely. Backlinks are obviously a big thing, but it is a small local niche site where I can say that a large portion of the companies also do not have backlinks or even an seo company helping.
The site gets "A" grades on their moz on page reports for keyword targeting so I feel they should at least be somewhere to be found.
-
Here are a few items:
http://www.vonderhaar.com/blog/vlgbx32493/ << today's date
http://www.vonderhaar.com/blog/o8c6b1bf0f/
http://www.vonderhaar.com/blog/010zdvi4r6/
I'm guessing the site had the wrong permissions, and someone was ablt to get into it.Tons of links to beuy oreos and Jordan shoes. Many of these pages have a lot of unnatural links to questionable sites with exact anchor text.
Could be they dont have a manual action yet, but I wouldn't leave it this way. Check the folder that these posts are coming from, and delete it if possible. Set new permissions of 0644 and for coding files 0444 if it will still allow the site to load. Sometimes a 444 is too strict, and will not allow a user to access the site, depending upon your file setup.
Another thing I noticed is that none of the pages that arent spam are optimized well. Take the homepage for example:
Vonderhaar's offers chimney cleaning and fireplace repair for your home. If you're in the Cincinnati area and need masonry work, call us today!
vs a competitor's description:
American Chimney and Masonry offers chimney sweeping and chimney repair services to the greater Cincinnati Ohio area for over 30 years. A+ Rating by the BBB and over 85,000 customers
Bit more organized, a bit more direct.
Compare this site to a competitor. The site you are managing doesnt have any compelling reasons for a user to contact them:
http://www.vonderhaar.com/
http://amchimney.com/ <<< number 1 organically
http://www.karlmattesco.com/chimney_installation.html <<< number 3 organicallyI used to work at a company that stated that the design of the site had nothing to do with how many leads the client got. I dont work there anymore.
Backlinks are also a large contributor to a site's ranking. If you say it has a poor or non-existant backlink profile, could be a large reason of why it doesn't rank.
NO HEADER TAGS:
seo-browser reportThis is how search engines see your site. Lack of header tags isnt good for users, as it doesnt separate your content, nor for SEO because it doesnt make the page summary evident and clear.
Lack of google authorship:
http://www.google.com/webmasters/tools/richsnippets?url=http://www.vonderhaar.com/There are many other reseaons why its not ranking, but that should give you a good place to start. You need to analyze your competitors and give the site more focus.
-
The site is years old. It used to rank alright but has been dropping a lot
-
The blog just launched too. I will have to look into how they got hacked.
-
Looks like you may have been hacked at some point. Go to Google in incognito mode, and type site:vonderhaar.com and start going back a few pages. This page is an example of a blog page that is filled with spam http://www.vonderhaar.com/blog/kprsd40080f/. Looks like it might have just happened, as I see today's date on at least one of the posts.
-
Hey,
i look at your site and also googled your web address and it is coming up, how long ago did you launch the website? Have you done anything to market it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Site Speed Testing Tools For Production Sites
Hi Guys, Any free site speed testing tools for sites in production, which are password protected? We want to test site speed before the new site goes live on top priority pages. Site is on Shopify – we tried google page insights while being logged into the production site but believe its just recording the speed of the password page. Cheers.
Intermediate & Advanced SEO | | brandonegroup1 -
Google is alternating what link it likes to rank on wordpress site and
Hi there, I'm experiencing a problem where google is pick and choosing different links structures to rank my Wordpress site for my main keywords. The site had pretty good #1 rankings for a long time but recently I noticed Google is choosing to rank the page in one of two ways. Let me just say that the original way where it held good rankings looked like this for example: flowers.com/the-most-beautiful-wedding-bouquets/ this is just an example it' is not my site. And when google decides to switch it up it uses this link structure:flowers.com > weddings (this still points to this link flowers.com/the-most-beautiful-wedding-bouquets when I hover my mouse over it) however this link structure that never appeared before and now does, usually has much lower rankings. Please note it's not both link structures being ranked at the same time for the keywords. It's one or the other that google is currently alternating in ranking and I believe it's hurting the sites position.
Intermediate & Advanced SEO | | z8YX9F80
I'm not sure if this is a wordpress settings thats gone wrong or what the problem is but I do know when shows the expanded and descriptive link structure flowers.com/the-most-beautiful-wedding-bouquets the rankings are higher and in 2nd place. I'm hoping by rectifying this I can regain back my position. I'm very grateful for any insight you could offer on why this is happening and how I could fix it. Thank you. PS Wordpress site has several SEO plugins0 -
Multiple Keywords for a site
I have a client that is OBSESSED with KWP ranking (don't go there...I know) This client offers multiple services, dog boarding, dog grooming, dog training, dog daycare and dog walking. Essentially these are our focus. She ranks on page one for all of these words (locally of course) BUT she wants to rank in positions 1 and 2 for all of these words. Here's my rub, with her limited budget, we focus on 1 word (and associated long tails like "dog boarding in the south loop) and it takes a couple of months to zoom up to positions 1 or 2 (not counting map pack....she wants ORGANIC) While we're focusing on this 1 word, the others maintain their ranking or slip a few spots (like from 6 to 😎 Conversions average about about 1 a day, organic traffic is roughly 1000 hits a month. In your opinion is it better to split this focus between the 5 target words every month, more slowly building ranking, but maintaining it for longer periods of time. Or do it the way we have been chase dog boarding, then chase training, and so on. It just seems like we are CONSTANTLY chasing something while something else falls. Thanks Tracy
Intermediate & Advanced SEO | | lkilera0 -
Loosing Ranking
Hi, I'm working on a real estate website last 2 years. I've get top position on local and organic search result. But last 2 month I'm loosing ranking on some keywords on both local and organic search. I'm doing boomarking, guest posting related to real estate and social media promotion but getting no result that's way I'm looking seo person for my website. Thanks and waiting for your feedback
Intermediate & Advanced SEO | | KLLC0 -
Bing Ranking Factors
I have a site and we rank very competitively on Google, but we would like to increase our exposure on Bing and Yahoo. I was wondering if anybody might have some tips or pointers for increasing your ranking on Bing. Also, if anybody knows of any Bing ranking guides or top ranking factors for Bing that would be very useful too. Thanks, Jason
Intermediate & Advanced SEO | | Jason_3420 -
Is this site legit?
http://www.gglpls.com/ is this site legit? Submit website to google + directory?
Intermediate & Advanced SEO | | SEODinosaur0 -
Web site Migration from one server to another does cause any impact in SEO rankings?
Dear Seomoz members, We are going to migrate our website to different server location(new data center). does this impact on our SEO rankings? If so what and all checklist i have to do....to retain my SEO rankings. Regards, kathiravan subbiah Caratlane.com
Intermediate & Advanced SEO | | kathiravan0