Why isnt this site ranking?
-
I just took over for a site and noticed they have no presence for any keywords...not even low ranks.
Their backlink profile is not the best, but webmaster tools says they have no manual actions.
Thoughts on the matter?
-
Moz shows many of my other clients with local keywords like that. I see vonderhaar in the map listings but not organic results
-
It doesn't look like moz counts local results, but I still have moz pulling http://www.vonderhaar.com/ at 33rd for "Cincinatti Fireplace Cleaning" with http://www.vonderhaar.com/mantels.php.
-
Moz rank tracker shows both not being in the top 50
-
I'm seeing them on the first page for both "Cincinnati chimney repair" and "Cincinnati chimney cleaning" which appear to be your 2 main keywords. These are both showing in the local pack.
-
The blog was hacked yesterday. All of those blog posts were up for less than an hour and promptly deleted. So I highly doubt they had any impact on the rank.
I 100% agree that this site is ugly and not well formatted. But the client is unwilling to change that or pay for a design. So we have to try to build a house on a bad foundation to begin.
Most pages have header tags
And while I see all of these things as issues, I am more concerned with why the site would rank and then suddenly disappear entirely. Backlinks are obviously a big thing, but it is a small local niche site where I can say that a large portion of the companies also do not have backlinks or even an seo company helping.
The site gets "A" grades on their moz on page reports for keyword targeting so I feel they should at least be somewhere to be found.
-
Here are a few items:
http://www.vonderhaar.com/blog/vlgbx32493/ << today's date
http://www.vonderhaar.com/blog/o8c6b1bf0f/
http://www.vonderhaar.com/blog/010zdvi4r6/
I'm guessing the site had the wrong permissions, and someone was ablt to get into it.Tons of links to beuy oreos and Jordan shoes. Many of these pages have a lot of unnatural links to questionable sites with exact anchor text.
Could be they dont have a manual action yet, but I wouldn't leave it this way. Check the folder that these posts are coming from, and delete it if possible. Set new permissions of 0644 and for coding files 0444 if it will still allow the site to load. Sometimes a 444 is too strict, and will not allow a user to access the site, depending upon your file setup.
Another thing I noticed is that none of the pages that arent spam are optimized well. Take the homepage for example:
Vonderhaar's offers chimney cleaning and fireplace repair for your home. If you're in the Cincinnati area and need masonry work, call us today!
vs a competitor's description:
American Chimney and Masonry offers chimney sweeping and chimney repair services to the greater Cincinnati Ohio area for over 30 years. A+ Rating by the BBB and over 85,000 customers
Bit more organized, a bit more direct.
Compare this site to a competitor. The site you are managing doesnt have any compelling reasons for a user to contact them:
http://www.vonderhaar.com/
http://amchimney.com/ <<< number 1 organically
http://www.karlmattesco.com/chimney_installation.html <<< number 3 organicallyI used to work at a company that stated that the design of the site had nothing to do with how many leads the client got. I dont work there anymore.
Backlinks are also a large contributor to a site's ranking. If you say it has a poor or non-existant backlink profile, could be a large reason of why it doesn't rank.
NO HEADER TAGS:
seo-browser reportThis is how search engines see your site. Lack of header tags isnt good for users, as it doesnt separate your content, nor for SEO because it doesnt make the page summary evident and clear.
Lack of google authorship:
http://www.google.com/webmasters/tools/richsnippets?url=http://www.vonderhaar.com/There are many other reseaons why its not ranking, but that should give you a good place to start. You need to analyze your competitors and give the site more focus.
-
The site is years old. It used to rank alright but has been dropping a lot
-
The blog just launched too. I will have to look into how they got hacked.
-
Looks like you may have been hacked at some point. Go to Google in incognito mode, and type site:vonderhaar.com and start going back a few pages. This page is an example of a blog page that is filled with spam http://www.vonderhaar.com/blog/kprsd40080f/. Looks like it might have just happened, as I see today's date on at least one of the posts.
-
Hey,
i look at your site and also googled your web address and it is coming up, how long ago did you launch the website? Have you done anything to market it?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Baffled by this site's inability to rank
Hi guys, I've been working on a site for quite a while and it has a really good link profile, excellent content, no errors or penalties (as far as I can tell) but for some reason it consistently ranks below a lot of thin poor quality websites with spammy EMDs and a few obviously paid links from old-skool business directories etc. It has a significantly higher DA and linking root domains that almost all of them. Also it just bounces around from #40 to #28 to#35 to #40 to #28 on a weekly basis for many of our primary keywords. There just seems to be no logic to this and it goes against everything I know and everything we're taught. (I should probably point out that I've been doing this quite a while and have a number of other sites ranking extremely well in quite a few different verticals), Has anyone ever experienced anything like this and what did you do? Before I throw in the towel it would be good to hear from others and try and understand why this happens and if there is anything else I can try to help my client and fix it. Many thanks in advance.
Intermediate & Advanced SEO | | Blaze-Communication0 -
Can you explain why a site with loads of keywork anchor backlinks is ranking well?
Hi All, A couple of years ago my site got punished and i kind of figured out it was due to keyword anchor text backlinks. I recently was considering getting a new SEO company and found one that promotes another company in my industry. However, when i look at the backlinks, of the website they do SEO for, via open site explorer - I noticed nearly all of the backlinks are keywords. website in question is http://goo.gl/6nRzLi And if you see the search results here: http://goo.gl/9bXoxY they are ranking on first page with very big brands - and have done for about a year - but nealy all of their backlinks are the keywords in this search... I understood this is the kind of thing that killed my website 2 years ago - are these backlinks ok? should i still consider this SEO company to work on my site, i 100% do not want my site to be penalised again so any advice appreciated. thanks James
Intermediate & Advanced SEO | | isntworkdull0 -
Linking from a corporate site to a brand site.
Is there an SEO impact to a large corporation linking from a corporate and/or a divisional site to a specific brand site with it's own top level domain? We would like to keep the traffic coming, but not if it will be seen as a black hat tactic. My guess is that Google will be smart enough to see that the corporation owns the brand and at least not penalize us, but I am wondering if anyone else has this experience? Google Analytics is calling it self-referral.
Intermediate & Advanced SEO | | mrbobland0 -
How to rank product pages?
Hi guys, Please advice me on something improving my product pages ranking. We are doing well for head terms, categories but not ranking for product pages. We have issues with product pages which I am think is hard to tackle. For instance we have duplicate products (different colors), duplicate content internally (colors) and from manufacturer websites. Product pages linked from sub-category i.e. Home > Category > Sub-Category (20 per page) using pagination for next 20 and so on. Product pages linked internally via widgets that says other Similar products, featured products etc. Another issue with our product pages is that we are using third party reviews platform and whenever users add reviews to product pages this platform creates an hyperlink to different anchors which is not relevant to product. Example - http://goo.gl/NUG652 Can somebody please give some advice on how to improve rankings for product pages. writing unique content for thousands of pages is not possible. Even our competitor not writing unique content.
Intermediate & Advanced SEO | | Webmaster_SEO0 -
Rankings dropped - Why?
At the end of November a client site dropped significantly in the rankings. The drop effected almost all the keyphrases we monitor. Historically the homepage has always ranked higher than the sub-pages - however now it seems Google is no longer ranking the home page, and instead ranking the sub-pages, just far far lower down. Any ideas what could cause this?
Intermediate & Advanced SEO | | cottamg0 -
How to change a site without loosing ranking .
How to change a site without loosing ranking .I have a WP site for my own company .locally i have good ranking for few keywords .but I decided to change site theme and improve site contents further .but still i am not sure how to change these thing and doing without loosing ranking .expert advices welcome .
Intermediate & Advanced SEO | | innofidelity0 -
Separate Site or should we incorporate it into our main site
Hello, We have a website to sell personal development trainings. The owners want to start 2 blogs - one for each owner - that promotes their personal coaching practices. What's the SEO advantages of embedding both blogs in the current site vs starting 2 brand new blogs with their names as the domain names?
Intermediate & Advanced SEO | | BobGW0 -
Please review my site
Hi I hope that all is going well in Seattle! I just make this site and I would like to be judged! site is http://mangakaotaku.com I am open for recommendations and review. thanks
Intermediate & Advanced SEO | | nyanainc0