Best Facebook content to share?
-
What is the best kinds of things to share on Facebook pages? I read conflicting results on the matter.
In my experience memes and funny pictures get the best results. Next is creative art or user generated things.
Videos and links to my site, even when they are funny or high quality pieces, get almost no interaction. Videos will basically get ignored and sent out to very few people.
-
That's interesting as all of my pages see the opposite. Straight text gets minimal results for me.
-
Hi Noah,
I have an example of something I've noticed on our Facebook page. If I write out a quote in plain text, it gets seen by way more people than if I post it as a meme/jpg. I think I read something that confirmed this for me on a general level, but it definitely effected our results.
Best,
Ruben
-
I'd like to add that what gets shared by one audience doesn't necessarily get shared by a different audience. Some companies get a lot of product support questions via Facebook, and their Twitter feed is where they put out their fun photos of the office. For Moz, it's the opposite. We generally get more responses from people on Facebook by sharing what the office looked like during the World Cup, and much of our Twitter presence is responding to questions.
-
There isn't a silver bullet. Social Media marketing is constantly changing, and what got shared last week may not work this week. What you will want to do is study your competitors to see what your niche is doing, and create a content plan based off of that. Is it images? Is it posts about good hygiene?
From there you will want to figure out when people are engaging on your pages, and in your industry. Rand created an awesome post about analyzing when people are engaging with you a few weeks back:
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Facebook won't show up in SERP
Hello! One of my clients' Facebook page isn't showing up on the SERP, even when you search "CLIENT NAME facebook" or an excerpt from a live post. Our social media team looked over all the settings in Meta, and everything looks correct, so we are stumped. Anyone encounter this before?
Social Media | | GoogleAlgoServant0 -
Facebook conversion pixel on Magento
Hi Im trying to implement a facebook conversion pixel on the back end of a Magento CMS. Im using version 1.7.0.2. Im a little confused as i know this is meant to go on the checkout success page between the and tags however when i click on the pages section under the CMS heading on the admin panel i cannot see this page. Does anyone have any experience of this and could possibly help me out? Thanks in advance
Social Media | | TheZenAgency0 -
Why can't anyone check in on my Facebook Page?
Once upon a time, we were able to check in at our office on Facebook. Then, one day, we just...couldn't. I didn't (at least intentionally) change any settings on the page. I can't seem to even find a setting for this. What happened, and how do I fix it? Thank you so much in advance. (Edited to include the Facebook URL) https://www.facebook.com/LegacyTravel
Social Media | | cathibanks0 -
Facebook Blocking Site
This is been a big annoyance for me. My site was on wordpress before and was infected with malware at one point. We were blocked by major AV, Google, and etc but we got the infection cleaned up quickly and got unblocked. Problem now is that Facebook, we are still blocked on. We try to post a link and says we are harmful. We got unblocked from facebook and we posted but than they blocked us again. We have submitted multiple requests on that form but got no answer. As a marketing agency, having our facebook page blocked to our site is bad. What can we do in this situation? We have no direct contact with anyone at facebook nor do they reply to our requests. I do own a .net to my domain, should we start using that instead of .com or what? We really need to find a way out of this. It is hurting our reputation.
Social Media | | Tech-Critic0 -
Increasing likes on Facebook - Strategies
What local strategies has anybody used in the past to boost the local likes of a Facebook page. The business concerned is a home improvements company covering a geographical area of the UK. What I would like to do is try and increase the number of likes from our potential target audience in cities and towns that we cover. I don't think Facebook ads are the right choice as many users just ignore them, but would be interested in online and offline marketing strategies that could be used to boost numbers to our Facebook page. The reason this is so important especially in the home improvement space is that most projects are awarded on word of mouth recommendations, so Facebook is the perfect platform.
Social Media | | ocelot0 -
Lost social share count after migrating blog
Hi, Yesterday I migrated our blog to a new domain. It seems it went smoothly and all 301 redirects were implemented and are working properly, however, the social share count was lost across all posts and has returned to zero. Is there any easy way I can recover our social share counts across the board? I am using the **1-click Retweet/Share/Like **plugin for Wordpress. Any help on this would be much appreciated. Thank you, from Russell in South Africa.
Social Media | | Shamima0 -
Facebook interactions report on SEOMoz - help!
Our Fan Interactions report for the last 7 days is showing 10475 more interactions than the previous week. These didn't happen on our page and if we'd been tagged wouldn't it show up on our page? We had the usual number of Likes and Comments last week, nothing unusual there and 3 mentions, none of which triggered this level of activity. Can anyone shed any light? If we did get tagged, why wouldn't we know about it? Thanks Cecily
Social Media | | CecilyP0 -
Facebook Shares and the rel="canonical" tag
We use canonical tags for multipart videos, using part 1 of the series as their canonical tag. The logic behind this is that if you have eight parts, it's better for part 1 to get all the link juice for the entire series, so that when someone searches for the main keyword, part 1 is the highest ranked part to appear in search results, and the link juice from every part is aggregated into that one page. The problem is the Facebook made changes to their URL sharing practices to reflect the canonical tag. So as long as the tag is used Facebook ignores the image and description from say part 2, and uses the description from part 1. Can this be waived by using Facebook Open Graph Protocol? Thanks!!
Social Media | | Tug-Agency0