Competitor Analysis (help!)
-
Hey everyone,
I'm working on keyword research, and am at the point of going through my list and doing some competitive analysis to figure out which phrases are viable as far as competition goes.
What methods are you currently using?
As of now, we've been manually searching the phrase in Google, and using the Moz toolbar to check the metrics, backlinks, domain authority etc.
I remember before the Adwords integration with Moz was removed, there was a more efficient way to do this using the keyword difficulty tool.
Any guidance/suggestions would be greatly appreciated.
Thanks!
-
Thanks for the response Mark!
I'll check it out and see if it's still a working solution, definitely looks promising.
-
Other tools to do this also, but they aren't cheap, like SEM Rush, Searchmetrics, etc.
Tom Anthony had written a great blog post here on Moz a while back with a Google doc for doing this, but I'm not sure it's working anymore - you can check here
-
I still use SpyFu (along with Google trends). Not always extremely accurate, but is in helpful in looking at historic data (ad copy, seasonality & etc.)
-
Thanks Vizergy, are you doing all that manually via Google yourself as well then?
-
The only tool I know of that does this for you is BrightEdge. Otherwise doing it manually is probably the best way to go. If there are other tools out there that do this I have no doubt someone here will know of it.
-
That's a good idea for the research phase for sure, but i'm just trying to figure out the most effective/efficient way of breaking down the SERP competition for my selected phrases at this point.
Thanks for the response!
-
Call me crazy but I still find myself using Google Trends to compare different iterations of like phrases. It also gives related search suggestions...
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Bug in site crawl analysis - 308 redirect flagged as temporary
Hi, we have some 308 redirects on our website, which are permanent redirects, but the site crawler is flagging them as temporary currently. Screenshot 2022-02-10 14.24.26.png
Moz Pro | | pm-mbc0 -
A competitor's SEO firm is building spammy links to my website.
A competitor's SEO firm is building spammy links to my website. I know the disavow link process, but even this can be time consuming. Is there a better way to protect my website? Any and all ideas appreciated.... Are there any cool Moz tools that can help me manage this assault? Sorry, just a follow up from me... It appears that many of the spammy links (referrals) I see in Google Analytics are not present in Google WebMaster Tools. Does this mean that the spammy ones that I'm concerned about have already been discounted by Google, or are the spammy links no-follow? Any input on this would also be appreciated.
Moz Pro | | BVREID0 -
Our main competitor is/was doing some Black Hat tactics....
Our main competitor Royal Cases, a custom case manufacturer and designer, has some really shady links and some dummy domains with duplicate content, yet they are ranking #1 organically for some of the industry's top search terms. Let me give you some examples. First off, they have multiple dummy domains with the same exact same content as their main website. One of these is casescasescases.net. They have a couple more that are just as bad. Secondly, their link profile is so shockingly black hat, I can't figure out why/how they haven't been deindexed or hit with a filter. I'll give you some examples. I ran a link analysis through Moz, and found multiple links from many websites that have absolutely NOTHING to do with custom cases. Here are a few of the linking domains: http://moneysourceonline.com/ ; www.lemons2lemonade.com/ ; http://jenaesboutique.com/ ; These are just a few. Now here is what I don't understand, when I go to explore the individual inbound links, I can't find the links to Royal anywhere on the pages. They have dozens from different pages on these obviously completely unrelated websites, but when you go to those pages, the links themselves are nowhere to be found. Yet, they are showing up as inbound links....I am lost. Does anyone have any idea what in the world is going on here? Is there a way to report this to Google? Normally I wouldn't resort to this sort of "tattle-tailing" but this company has a history of scheming and just horrendous business practices, and they recently had to pay a large settlement for pirating software for their company.
Moz Pro | | Sean_Gutermuth0 -
Backlink of competitor inner page
How to understand from where the link to a competitor's internal page http://www.exampledomain.com/contest/book are coming? I mean, we want promote the same "event" but we want understanding where the competitor is already present. Open Site Explorer doesn't have any data for the website listed but I'm sure that the page has a lot of backlinks (I've verified the first 50 manually in Google.it) Many Thanks for all your advices.
Moz Pro | | YESdesign0 -
SEO process suggestions / keyword analysis
hi all, we've done a bit of SEO over the years for our site, and are looking to pick things up this year and spend more time on SEO. first off, we are working on revising our keyword list & would like to view what keywords specific competitors are ranking for and try to target those keywords as well. is this possible via SEOmoz (similar to spyfu)? please let me know if you feel this is a good first step in picking up our SEO efforts for the new year. i've been looking at the research tools & is seems the Keyword Difficulty Tool hasn't been fully functional for the past week or so ("Our Keyword Difficulty Tool is having issues displaying AdWords API data. We are working with the AdWords API folks to get a fix soon!"). also, i noticed i can enter competitor sites in open site explorer & compare link metrics, but i don't see anywhere to compare keyword metrics. is there something i'm missing? thanks again everyone!
Moz Pro | | lsat0 -
Why are my competitor total links in my dashboard not the same than in open site explorer
Hello, I am measuring a competitor total link in my campaign (Pro app) and the Total links are bigger than in the open site explorer? Did you have an idea? thks
Moz Pro | | VOUS0 -
A grade but no ranking. Can anyone help?
Hi there, I'm new to SEOmoz but familiar with SEO in general. I recently setup a new campaign for my wife's eCommerce business - www.toucankids.com. We optimized 6 pages for 6 well researched key phrases. These pages have been indexed by Google however they didn't show up in the on page reports section of SEOmoz. I've just worked out how to add them manually so i've done that. The good news is that all of the pages get an A grade so we must be doing something right. The bad news is that we haven't got a top 50 result for any of them which is quite disheartening. I'd rather not invest lots of effort more page optimisation if this approach isn't working. Can anyone offer any advice on next steps / fine-tuning? Thanks in advance! P.S. We're going through a process of link building to try and improve our domain authority at the moment so i'm hoping that Friday's linkscape update will give us some better news in that department.
Moz Pro | | rmbdigital0 -
How often do you update Link Analysis tool?
Wondering how often SEOMOZ updates their Link Analysis pages? I have had the same status for a month or so - although I know we have added links, etc.
Moz Pro | | findachristianjob0