Pros or Cons of adding Schema Markup via HTML or through Webmaster Data Highlighter
-
Hello,
I am in the process of adding schema to a site that I am working on,, are there advantages or disadvantages to adding via html on site or through webmaster tools?
Thank You
-
My apologies, it's been a while on this thread. Just tested what, and it doesn't what? What site? What would be awesome?
-
Hmm, not sure about that, I've just tested it and it doesn't. Thinking about it for a second, Google would need access to your site to do that Would be awesome though.
-
I'm going to go with what may be the least amount of hassle to you, in relation to the CMS I'm most familiar with.
My example depends on what CMS/Framework you're using and if you enter the data manually, or if it's just being pulled in via some kind of API/Feed... what have you. Which it sounds like the latter is the case.
My use case is WordPress and manual data entry. It shouldn't take an experienced WP dev long to write a plugin for a single Schema type (Local Business - Event, etc.). It sounds lazy, but if you're not terribly comfortable with HTML - that alone would be a time saver.
However, if you're pulling these events in via some RSS Feed or API, that will likely require more dev time. The latter being the most dev time of all, even provided adequate documentation.
In any case, you wouldn't be able to get there without some amount of developer time/involvement. As far as I know, there isn't a plugin that handles your particular use case as I understand it.
Also, if you are using WordPress and you're using a plugin to pull in this feed - it could be about as time consuming as the second option. Plus, there's the added hassle of making a plugin work with a plugin. That wouldn't be the best idea either, but then again - sometimes my estimates are off.
Long story short, you will more than likely have to consult a developer on this one.
-
Thanks Travis!
Sorry to bug you again, looking at the tags (in this case the dates, venue and addresses) are dynamic. How can I add schema markup to them and show the changing event times? The site has a larger number of events per page.
Thanks again
-
That option is initially unavailable until you start highlighting elements (Name, etc.). The button will change from muted/grey to red in the top right of the highlighting tool.
-
When using the GWT it only allows you to publish, I do not see anything that shows create "HTML"
-
Once you are done highlighting and selecting the type of data, you will need to click the red 'create HTML' button and add it to the page. When that's done, you should be able to see the verified markup with the rich snippet tool.
You have the correct URL for the tool, so you may not have added the marked up HTML to your page.
-
Travis,
So I would be okay strictly using GWT Highlighter for Schema and it would cover me for the other engines as well? Is there any way to view it after adding just to verify, http://www.google.com/webmasters/tools/richsnippets does't seem to work.
TY!
-
If I remember correctly, GWT Highlighter outputs HTML with Schema once all of the highlighting is done.
-
Yeah, that tool simplifies schema.org examples. Just enter the info into it, see how the HTML should look, then copy/paste/edit it to match your websites HTML.
-
Have you ever used something like this for adding via html http://schema-creator.org/ or are you just pulling the code from schema.org and adding directly to your sites?
-
Advantage to doing it via HTML: picked up by all search engines, not just Google.
Don't think there is an advantage over doing it through GWT.. except that it might be easier to use for the less technically inclined.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Passing link juice via javascript?
Hello Client got website with javascript generated content. All links there (from mainpage to some deeper page) are js generated. In code there're only javascripts and other basic typical code but no text links (<a href...="" ).<="" p=""></a> <a href...="" ).<="" p="">The question is: are those js links got the same "seo power" as typical html href links?.For example majestic.com can't scan website properly and can't show seo metrics for pages. I know google crawls them (links and pages) but are they as good as typical links?</a> <a href...="" ).<="" p="">Regards,</a>
Intermediate & Advanced SEO | | PenaltyHammer0 -
YouTube Ads - Disable?
Hi everyone I have been looking at removing ads from our videos - I have managed to disable the interest based ones but can't remove the location based ads.Our videos don't have copywritten material either.How can I get these ads removed? Any help would be much appreciated :)Becky
Intermediate & Advanced SEO | | BeckyKey0 -
Decreased organic traffic but increased Webmaster Tool Queries
We have a client who has had a significant decrease in organic traffic this last month (about 20%) but in Webmaster tools it tells me there was an increase in impressions and clicks. How can these both be accurate?
Intermediate & Advanced SEO | | jfeitlinger0 -
What is best practise for markup in a nav bar, avoid duplicate content.
I'm wondering what's best practise for markup in the nav bar. So if we have <nav> Can we have headers in there, does it help? If we do, would a H1 confuse google as to wether that is the H1 of importance of the one in thein the </nav>
Intermediate & Advanced SEO | | TrueluxGroup0 -
My client wants to apply schematic markup to their iframe youtube video. Is this possible?
I have a client that wants to apply video object schema to their iframe youtube video. Here is the source code: <iframe src="http://www.youtube.com/embed/clientvideo" width="272" height="202" frameborder="0" allowfullscreen=""></iframe> Is it possible to apply schema markup to this kind of iframe source code? Our development team was having a hard time with it. Thanks!
Intermediate & Advanced SEO | | RosemaryB0 -
How should I setup schema.org for ecommerce site?
I understand how to do products, what I am more curious about is the organization schema. Is it worth it to set it up as an ecommerce business? I would have to set it up on the About Us page for the site, does it matter to Google that it is not located on the homepage?
Intermediate & Advanced SEO | | EcommerceSite0 -
Confused About Problems Regarding Adding an SSL
After reading Cyrus' article: http://moz.com/blog/seo-tips-https-ssl, I am now completely confused about what adding SSL could do to our site. Bluehost, our hosting provider, says if we get their SSL, they just add it to our site and it's up in a few hours: no problem whatsoever. If that's true, that'd be fantastic...however, if that's true, there wouldn't need to be like 10 things you're supposed to do (according to Cyrus' article) to ensure your rankings after the switch. Can someone clarify this for me? Thanks, Ruben
Intermediate & Advanced SEO | | KempRugeLawGroup0 -
Should I use both Google and Bing's Webmaster Tools at the same time?
Hi All, Up till now I've been registered only to Google WMT. Do you recommend using at the same time Bing's WMT? Thanks
Intermediate & Advanced SEO | | BeytzNet0