What are some best practices for optimizing alternate versions of a brand name?
-
What are the best methods for ensuring that the correct spelling/formatting of a brand name rank in the SERP when an alternate formatting/spelling of the brand name is searched. Take for example the brand name (made up for example purposes), "SuperFry". Many customers search using the term "Super Fry" (with a space). To make things worse, not only does Google not return the brand name SuperFry, but it also auto corrects to another brand name "Super-Fri". Is there a common best practice to ensure the customer finds the intended brand name when they simply add a space in the search term? I assume a quick fix would be to create an ad words campaign for the alternate spellings/formatting. What about an organic solution? Perhaps we could create a special page talking about the alternate ways to spell the brand name? Would this solution send mixed signals to Google and potential hurt the over all rankings? Thanks much for any advice!
-
Great idea wrttnwrd! Thanks so much for your response. We will try this out. Thanks!
-
My favorite is the "No, not like this" article.
You poke a little fun at yourself with a piece that says something like:
"Hi. Our name is SuperFry. Yes, SuperFry. There's a lot of confusion out there about our name. We blame ourselves. Folks have used Super-Fri, Super Fry, Super-Fri [list more here].
We appreciate the creativity, we really do. And we're sorry we created a name with so many spelling possibilities. But it's our name because [story of the name]."
Hope this clears things up,
John Doe
CEO
Super Fri SuperFri Super-Fri Super Fry SuperFry
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Best Practice Out-of-Date Sales and Events
Hi Everyone, http://www.palaceresorts.com/cozumelpalace/en/cozumel-ironman-triathlon I found an out-of-date event in the clients' crawl report that returns a 404 not found Status Code. I remember to have read an article advising webmasters to don't ever remove a single landing page, but instead to advise that the sale/event it's expired and some information about the upcoming event. Does anyone have had this experience before ? Could you provide me with a real case scenario. Thank You
Technical SEO | | Ariadna-US0 -
Brand page meta tag
I have around 100 brands on my website (with 100 different pages.) Please suggest me best way to create meta tags for all brand pages.
Technical SEO | | Obbserv0 -
Best Google Practice for Hacked SIte: Shift Servers/IP or Disavow?
Hi - Over the past few months, I've identified multiple sites which are linking into my site and creating fake pages (below is an example and there's over 500K+ of similar links from various sites}. I've attempted to contact the hosting companies, etc. with little success. Was wondering if my best course of action might be at this point: A) which servers (or IP address). B) Use the Google Disavow tool? C) both. example: { http://aryafar.com/crossings/200-krsn-team-part19.html } Thanks!!
Technical SEO | | hhdentist0 -
Automate process for naming page titles?
Hi everyone, I'm new to the Moz community, but really loving it. I'm hoping some of you more experienced experts may be able to answer what is probably a pretty basic question. I'm working for a non-profit client and I used the SEOMOZ tool to run a report on their site errors. I learned that the website has 5,432 duplicate page titles. They had their website redesigned last year before I started working with them and it appears that the developers didn't take into a account the need to provide unique page title names to each page. While it may make sense to go in to add custom page titles to a handful of the pages for the site, the vast majority of the pages are allocated to products (e-commerce). Is there a script that the developers could add that would automatically add page unique page titles based on say, the title of the product? Here are a few URLs to help you get a sense of what we're dealing with. homepage: www.creativityexplored.org example level two page: http://www.creativityexplored.org/artists/douglas-sheran example product page: http://www.creativityexplored.org/shop/original-art/prints/2776/profile-of-a-lady Thank you so much for any advice you can offer. Best, Linda
Technical SEO | | LindaSchumacher0 -
What is the best URL designed for a product page?
Should a product page URL include the category name and subcategory name in it? Most ecommerce platforms it seems are designed to do have the category and sub-category names included in the URL followed by the product name. If that is the case and the same product is listed in more then 1 category and sub-category then will that product have 2 unique urls and as a result be treated as 2 different product pages by google? And then since it is the same product in two places on the site won't google treat those 2 pages as having duplicate content? SO is it best to not have the category and sub-category names in the URL of a product page? And lastly, is there a preferred character limit for a URL to be less than in size? Thanks!
Technical SEO | | gallreddy0 -
Best practice for rich snippet product data - which page shows up?
We have a website with thousands of pages that rank locally for a specific service we offer. What I'd like to do is add rich snippets to these pages. I'd like to setup the services we offer as 'products' in the rich snippets, so that our 2 services show up below the url as rich snippets. I guess I'm not sure if the markup is supposed to be on the product page itself, or if I should use the offerurl tag, to create a separate page on the site whose only purpose is to have a long list of the services we offer pointing to the local pages as the offer url's. What do I do with this page? what are best practices for this offer aggregator? Are there any resources I can look at? Am I even doing this right? I'm new to having markup pages, and I'm hoping that the markup code doesn't actually need to be on the product offer page itself, but that the product offer page is the one that shows up on the results - that is my last question actually - which page will show up? the offerurl link, or the actual markup page.
Technical SEO | | ilyaelbert0 -
Best way to change from one CMS to wordpress??
I have a client that was working with another SEO consultant and they pretty much dropped the ball big time! The SEO company took his site off of wordpress and put it on another CMS (http://www.wsinetsuccess.com/WSI-E-Fusion). My client would like to take hes site off of the WSI E Fusion platform and back onto wordpress. My question is how is the best way to going about doing this with out loosing all of the PR to the site? Should I find all of the URLs that are on the site and just 301 them to the right page? Thank you very much for your help.
Technical SEO | | pakevin0 -
Search optimal Tab structure?
Good day, We are in the process of starting a website redesign/development. We will likely be employing a tabbing structure on our home page and would like to be able to capitalize on the keyword content found across the various tabs. The tab structure will be similar to how this site achieves tabs: http://ugmo.com/ I've uploaded a screen grab of this page as the Googlebot user agent. The text "Soil Intelligence for professional Turf Managers" clicks through to this page: http://ugmo.com/?quicktabs_1=1#quicktabs-1 So I'm thinking there could be some keyword dilution there. That said Google is very much aware of the text on the quicktabs-1 page being related to the home page content: http://www.google.com/search?q=Up+your+game+with+precise+soil+moisture%2C+salinity+and+temperature+measurements.+And+in+the+process%2C+save+water%2C+resources%2C+money.+inurl%3Augmo.com&sourceid=ie7&rls=com.microsoft:en-us:IE-SearchBox&ie=&oe= Is this the best search optimal way to add keyword density on a home page with a tab structure? Or is there a better means of achieving this? {61bfcca1-5f32-435e-a311-7ef4f9b592dd}_tabs_as_Googlebot.png
Technical SEO | | Hershel.Miller0