Moz Local - Needed for good measure?
-
Hello,
Before Moz Local was released, I had worked with a 3rd party vendor and established citations throughout several, several domains. There may had been some directories, such as the databases, that we were unsuccessful at because we're 70 locations and they wanted to charge high fees for bulk. We also were unsuccessful with Yahoo, Yellow Pages and Citysearch (for various reasons that are too complex to get into here).
1. Would it be beneficial to also use Moz Local for good measure and to cover some, if not all, domains we had difficulties with?
2. Would that be duplicating our efforts and/or cause duplicate listings?
3. Can we cherry-pick which domains we want?
Thanks.
-
Hi Ira,
That's correct that we would expect to see the data we push to our 7 supported partners then be pushed out to their own partners (see Local Search Ecosystem for US: http://moz.com/learn/local/local-search-data-us) but this is not something we monitor or guarantee. We monitor and guarantee pushing your data to the 7 partners, but do not track what happens beyond that point.
Also, when you create a Moz Local account we do provide some additional info about listings on several non-partner platforms, like Google, Bing, Facebook, Yahoo, Hotfrog, YP and Yelp. If our tool is pointing out that a business doesn't yet have a listing on one of these platforms, or that a listing could be improved by cleaning up NAP inconsistencies or adding additional details like photos or categories, we are specifically recommending that you take manual action to improve your overall listing score.
Hope this helps!
-
"There are some outliers - companies that just barely participate in the local search ecosystem. Examples include Judy's Book, Angie's List and Manta. These companies share their data with others (most notably Google), but are not paid subscribers to data aggregator services or data. If you want to get listed on those directories, you have to create the entries yourself."
Quoted from a post on my blog.
-
"Any platform not on the above list, you would need to manage manually." -- Miriam, can you give an example of other platforms? I thought the point of Moz Local is that the aggregators you submit to will eventually reach pretty much any directory out there, as the info propagates through the local search ecosystem?
-
Hi SEOSarah,
There are no limits! Add as many locations as you like - and the nice thing is that you can enter them all in one .CSV file and you'll be able to manage them all from a single dashboard. Pretty nifty:)
-
Thanks Miriam! We don't have a company managing our listings, just myself manually. I'm assuming there is bandwidth for 70 locations? We have G+ and FB pages for each one, so that's not a problem.
-
Hi Sarah,
I'll take a stab at answering your questions, but have to say I have not yet used Moz Local. I plan to at the next opportunity.
It's hard to predict if Moz Local might help with the domains you had difficulty with without knowing the types of problems you ran into. Moz Local is, in my opinion, an educational and time saving tool for local SEO. It will help identify duplicates so you can be aware of them and take appropriate action. It won't solve the problem for you.
Moz feeds the data aggregators and the big-hitters that require manual verification. Would it be duplicating your efforts? I'm sure there's overlap. How much is hard to say.
I don't believe you can cherry-pick the domains you want. For that you'd be better off using a citation builder like Whitespark.ca. They check for duplicates and hand-submit citations. It can get expensive though at $4-$5 a pop, especially when you're talking about 70 locations. They do offer discounts for volume though.
Hope that helps.
D
-
Hi SEOSarah!
If you sign up for Moz Local, we will push your data out to these 7 supported partner sites:
Infogroup
Best of the Web
Factual
Foursquare
Superpages
Acxiom
Neustar/Localeze
Any platform not on the above list, you would need to manage manually. Moz Local will either create or update your existing listings on any of the above so that they are consistent and fully filled out. We will not create duplicate listings.You cannot pick and choose which of the above 7 we would push to, but as we don't create duplicates, this shouldn't cause any problems for you.
The one exception I should mention is that if your are already having a listing managed elsewhere (such as with Localeze) we cannot take over management of it. In some cases, customers close out such listings so that we can bring them into the convenient one-stop management of the Moz Local publishing dashboard, but if you'd prefer to leave management as-is for these pre-managed listings, that's totally fine, too!
In order for us to validate your listings, you will need to have a verified, accurate Google+ Local page or Facebook local business page for each of your unique locations that you'd like to list.
Hope this helps and please let me know if you have any further questions!
-
Hmm... yeah I can see how it could get a bit pricey having 70 locations!!!
From the looks of it, the Moz Local tool does "Find duplicate Listings" but to play it safe, you should drop them a line and ask what they suggest. Im sure they would be willing to help clarify how to carry out your scenario.
http://moz.com/help/guides/local
At the bottom of their Moz Local page, I saw this. May be the best bet for you! Good luck!
Do you have hundreds of locations, and need help getting started?
Email enterpriselocal@moz.com
-
Yep, I looked in Yext. The package we would need to get just wasn't at the right price point.
-
Hey Sarah!!
I am not 100% on Moz Local since it came out right after we got set up as a Yext Partner (although I am CERTAIN Moz Local is a top level product), but I can tell you this... Yext just released a duplicate listing suppressor feature in their system.
Have you looked into Yext at all before getting started with Moz Local?
NOTE: I'm not trying to get slammed by the Moz gods or anything or promote a competitors service by this comment, I'm just trying to help you and give feedback based on OUR experience with Yext. Please be gentle with me. Im fragile
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Moz Local Update Info
I have been working on a project, this is a local business. Recently we migrate the site, to a new domain name http://www.oldwebsite.com https://www.newwebsite.com I use Moz Local and Moz Pro to track the site Performance. Obviously when we updated the domain name the local score when from 89 to 60. So my question How many time takes to Moz Local to update the info for the main partners? If I claim a listing on a third party website, and import that listing, how many time is going to take to update? I mean there's a lot of local directories out there, and I want to build business profiles with links pointing to my site. What happens to the Mian Partners, Example I have control over the Bing Places Account. What do I need to do, 1 update the info manually or Moz local will synchronize the info Thanks for your help
Moz Local | | Roman-Delcarmen2 -
MOZ not verifying my Google My Business listing
Hello Folks, Moz Local is not verifying my Google My Business Listing nor is it verifying the manual CSV upload. My Google My Business Listing and my manual CSV upload correctly display all of the same information as my Google My Business Listing and Facebook Page using the following Moz Local guidelines. The only thing that I can think of is that Moz Local is currently pulling up and older listing with a toll free number; however that has been corrected and the feed is real time, so I'm at a loss. Facebook The name, address, and phone number (NAP) listed on the page must be an exact match with the listing in Moz Local. The primary phone number listed must be a unique local number or a toll-free number. The primary page category must be “local business”. A minimum of 2 visitor check-ins are required. Not sure what to do here? Head to Facebook's resources to see how to let people check in and how you can check in. The page must be fully accessible to all potential visitors, so any restrictions based on age, location, etc. must be disabled. This can be easily checked by attempting to view the Facebook page in a Chrome incognito browser while not logged into a Facebook account; if you can view the page normally in these conditions, the accessibility should be in good shape! Google My Business The name, address, and phone number (NAP) listed on the page must be an exact match with the listing in Moz Local. The primary phone number listed must be a unique local number or a toll-free number. The business must not be listed as a “service area business”. A service area business displays with the street address being hidden, as well as the listing not being surfaced through the Google Places API (which is where we pull the listing details from). The listing must be verified by postcard. As a note, it may take a couple days after the postcard verification process for the listing to be available through the Google Places API. The listing must be completely searchable through Google Maps, with the full NAP listed correctly. Any help would be appreciated.
Moz Local | | Kodiiac0 -
“keyword city” nationally vs “keyword” local in city
I'm tracking keyword “keyword city” nationally and “keyword” locally in city. Ranking for these show different position. Considering that we’re working with local businesses or businesses that service only one city and it’s surrounding areas, what would be the best way to set up campaign? Looking for suggestions. Thank you.
Moz Local | | kat.halushka0 -
Just signed up for Moz Local. Filled in all of the information. My score dropped a bunch of points and my Facebook as -100% now...WTF? PLEASE HELP!
Just signed up for Moz Local. Filled in all of the information. My score dropped a bunch of points and my Facebook as -100% now...WTF? PLEASE HELP! I thought this was supposed to fix the issues that were wrong, not wreck what was right! suPcFQE
Moz Local | | detroitdeluxe0 -
Moz Local, listings still not correct
I've been using Moz Local on all my clients. One client in particular, I've been using Moz Local on for 6 months. Their Moz Local stats all look good inside the dash board. While killing some time the weekend, I ran a few reports on them in Bright Local. None of the sites Moz Local is supposed to be pushing too has the correct listings. They are all different just like before I started. Why is this?
Moz Local | | masonrj0 -
Why is MOZ Local not finding any of my citations?
I ran a new client through the Moz Local Check My Listing and got this: It looks like your business wasn't found on any major search engines. My client's website and Google Plus page have been live for over a month and he is listed in almost 90 business directories; all verified, live listings. Both his Yelp and Home Advisor profiles show well in search as does his website in organic so I know Google is picking up on the business. Checked all the simple stuff like correct spelling, url, etc. Any thoughts? Is this just a matter of time? If so, how long will it take MOZ to find a new listing usually? I see there is a MOZ index update scheduled for the 28th. Should I run it again after that? Regards, Dino
Moz Local | | Dino640 -
In Moz local my listing percentages have been decreasing the past couple of weeks and are not updating anymore. How can I get these updating again and back to increasing to be complete?
In Moz local my listing percentages have been decreasing the past couple of weeks and are not updating anymore. How can I get these updating again and back to increasing to be complete? This has been happening to almost all of my listings, I have 39 listing and of those only 6 listing percentages increased, 4 stayed the same and the rest decreased significantly over the last 2 weeks.
Moz Local | | rustmedia0 -
How does Moz Local work with business that don't have a physical location? (e.g., handyman, locksmith, etc.)
I'm wondering how Moz Local will handle a business that doesn't want to publicly display an address. A handyman, landscaper, or locksmith might want to do something like this. Is it easily handled or do you have to manually try to "work around" to hide the address on sites that let you? Thanks!
Moz Local | | Philip-DiPatrizio0