Unique meta descriptions for 2/3 of it, but then identical ending?
-
I'm working on an eCommerce site and had a question about my meta descriptions. I'm creating unique meta descriptions for each category and subcategory, but I'm thinking of adding the same ending to it. For example: "Unique descriptions, blah blah blah. Free Overnight Shipping..". So the "Free Overnight Shipping..." ending would be on all the categories. It's an ongoing promo so I feel it's important to add and attract buyers, but don't want to screw up with duplicate content. Any suggestions? Thanks for your feedback!
-
You don't get penalized for duplicate meta descriptions. You could have every one on your site the exact same, it won't matter. It doesn't impact rankings. It impacts how likely a searcher is to click through to your website.
-
Hi,
When it comes to Meta descriptions here are the different things you might want to consider:
- Should be more than 100 characters and under 150 characters.
- Should incorporate the primary keyword you targeted
- Should provide valuable and compelling reason for the user to visit the page by including keywords in a conversational format.
- Should be unique.
Unique means different for every single page on your website. As long as it is different -even if it's a word- SE won't consider it as duplicate ;). And yes, you're right, it's always good to mention your services such as free shipping, discounts etc...
Good luck, On-Page Optimization takes time but it's worth it
-
Hi-
I'm not sure how much meta-descriptions really matter for duplicate content purposes, I believe they are mostly used for display in the SERPS. Either way, sounds like they will be somewhat unique and if the page content is unique I don't think you would have an issue.
Good Luck
Ken
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
I'm changing title tags and meta tags, url, will i loose my ranking?
Hi Guys QUESTION: I'm currently going through a re-design for my new website that was published in November 2014 - since launching we found there were many things we needed to change, our pages were content thin being one of the biggest. I had industry experts that came in and made comments on the title tags lacking relevance for eg: our title tag for our home page is currently "Psychic Advice" most ideal customers don't search "Psychic Advice" they search more like "Online Psychic Reading" or Psychic Readings" I noticed alot of my competitors also were using title tags such as Online Psychic Readings, Free Psychic Readings etc so it brings me to my question of "changing the title tags around. The issue is, im ranking for two keywords in my industry, online psychics and online psychic readings in NZ. 1. Our home page and category pages are content thin.... so hoping that adding the changes will create perhaps some consistency also with the added unique and quality content. Here is the current website: zenory. co.nz and the new one is www.ew-zenory.herokuapp.com which is currently in development I have 3 top level domains com,com.au, and co.nz Is there anyone that can give me an idea if I were to change my home page title tag to **ZENORY | Online Psychic Readings | Live Psychic Phone and Chat ** If this will push my rankings down though this page will have alot more valuable content etc? For obvious reasons im going to guess it will make drop, I'm wondering though if it is worth changing the title tags and meta descriptions around or leaving it as is if its already doing well? How much of a difference do title tags and meta descriptions really make? Any insight into this would be great! Thanks
White Hat / Black Hat SEO | | edward-may1 -
301 redirect a set of pages to one landing page/URL?
I'm planning to redirect the following pages to one new URL/landing page: Old URLs: http://www.olddomain.com/folder/page/1 http://www.olddomain.com/folder/page/2 http://www.olddomain.com/folder/page/3 http://www.olddomain.com/folder/page/4 http://www.olddomain.com/folder/page/5 http://www.olddomain.com/folder/page/6 New URL: http://www.newdomain.com/new-folder/new-page Code in .htaccess that I will be using: RedirectMatch 301 /folder/page/(.*) http://www.newdomain.com/new-folder/new-page Let me know if this is correct. Thanks!
White Hat / Black Hat SEO | | esiow20130 -
Loss of 85-90% of organic traffic within the last 2 weeks.
Hey Everybody, Have a client that recently came to us asking for SEO help. Did some initial analysis on their current SEO status and most everything looked pretty good. On-page work was pretty good, nothing really lacking there other then missing alt tags for all images. Their linking profile looked good too. Lots of good links from quality sources, all relevant. Client has done some good press releases. They could probably use a bit more focus in their content as it is somewhat general and not keyword focused. Initially it didn't look like they needed any help with their SEO, so was a bit curious as to why they contacted us. Today we get their google analytics information and immediately noticed that they have had a 85-90 percent drop in organic traffic from all major search engines that started about two weeks ago. If all their SEO looks to be done properly, any ideas what would account for the massive drop in traffic? The only thing that looks like may have happened is that they may have dropped a couple spots from position #1 to position 2-3 for some of their highest traffic terms. Even if that is the case, I would not expect such a high drop off in terms of organic traffic. Just curious as to what anyone else can attribute the huge drop in traffic to or what else may help identify the issue. It's almost as if analytics was turned off or removed from the site, but that is not the case.
White Hat / Black Hat SEO | | Whebb0 -
No Follows - Sister/manufacturer sites
What is the best practice nowadays for linking to sister sites? Should you do it, shouldn't you, and/or should you list them with no follows? What about the reverse - having them link to us. Is this bad for us in anyway? Should we have them no follow their link to us? We are a distributor so manufacturers link to us as well, should we have them no follow their links? Thanks!
White Hat / Black Hat SEO | | CHECOM0 -
Vendor Descriptions for SEO... Troublesome?
Howdy! I have been tossing this idea around in my head over the weekend and I cannot decide which answer is correct, so here I am! We a retailer of products and is currently in the midst of redesigning our site-- not only design but also content. The issue that we are facing is with product descriptions from our vendors. We are able to access the product descriptions/specs from their websites and use them on ours, but my worry is that we will get tagged for duplicate content. Other retailers (as well as the vendors) are using this content as well, so I don't want this to have an adverse effect on our ranking. There are so many products that it would be a large feat to re-write unique content-- not to mention that the majority of the rhetoric would be extremely similar. What have you seen in your experiences in similar situations? Is it bad to use the descriptions? Or do we need to bite the bullet and do our best to re-write hundreds of product descriptions? Or is there a way to use the descriptions and tag it in a way that won't have Google penalize us? I originally thought that if we have enough other unique content on our site, that it shouldn't be as big of a deal, but then I realized how much of our site's structure is our actual products. Thanks in advance!
White Hat / Black Hat SEO | | jpretz0 -
Google Penguin w/ Meta Keywords
It's getting really hard filtering through the Penguin articles flying around right now so excuse me if this has been addressed: I know that Google no longer uses the meta keywords as indicators (VERY old news). But I'm just wondering if they are starting to look at them as a bigger spam indicator since Penguin is looking at over-optimization. If yes, has anyone read good article indicating so? The reason I ask is because I have two websites, one is authoritative and the other… not so much. Recently my authoritative website has taken a dip in rankings, a significant dip. The non-authoritative one has increased in rankings… by a lot. Now, the authoritative website pages that use meta-keywords seem to be the ones that are having issues… so it really has me wondering. Both websites compete with each other and are fairly similar in their offerings. I should also mention that the meta-keywords were implemented a long time ago… before I took over the account. Also important to note, I never purchase links and never practice any spammy techniques. I am as white hat as it gets which has me really puzzled as to why one site dropped drastically.
White Hat / Black Hat SEO | | BeTheBoss0 -
Redirects/What to do with multi domains for the same company?
What is the correct way to "redirect" a domain if you have multi domain names for the same site? For example if a company has www.mysite.com www.mysite.info www.mysite.tv www.mysite+location.com Say my website lived at this location www.mysite.com would I then just forward the other domains to the same place? Do search engines penilize for this? Do search engines view this as duplicated content? Is it even worth having these domains and making the active? Thanks in advance!
White Hat / Black Hat SEO | | christinarule0