Unique meta descriptions for 2/3 of it, but then identical ending?
-
I'm working on an eCommerce site and had a question about my meta descriptions. I'm creating unique meta descriptions for each category and subcategory, but I'm thinking of adding the same ending to it. For example: "Unique descriptions, blah blah blah. Free Overnight Shipping..". So the "Free Overnight Shipping..." ending would be on all the categories. It's an ongoing promo so I feel it's important to add and attract buyers, but don't want to screw up with duplicate content. Any suggestions? Thanks for your feedback!
-
You don't get penalized for duplicate meta descriptions. You could have every one on your site the exact same, it won't matter. It doesn't impact rankings. It impacts how likely a searcher is to click through to your website.
-
Hi,
When it comes to Meta descriptions here are the different things you might want to consider:
- Should be more than 100 characters and under 150 characters.
- Should incorporate the primary keyword you targeted
- Should provide valuable and compelling reason for the user to visit the page by including keywords in a conversational format.
- Should be unique.
Unique means different for every single page on your website. As long as it is different -even if it's a word- SE won't consider it as duplicate ;). And yes, you're right, it's always good to mention your services such as free shipping, discounts etc...
Good luck, On-Page Optimization takes time but it's worth it
-
Hi-
I'm not sure how much meta-descriptions really matter for duplicate content purposes, I believe they are mostly used for display in the SERPS. Either way, sounds like they will be somewhat unique and if the page content is unique I don't think you would have an issue.
Good Luck
Ken
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Value / Risk of links in comments (nofollow)
Recently I noticed a couple of comments on our blog that seemed nice and relevant so I approved them. The site is wordpress and comments are configured nofollow. We don't get many comments so I thought "why not?". Today I got one and noticed they are all coming from the same IP. They all include urls to sites in the same industry as us, relevant sites and all different. Looks like an SEO is doing it for various clients. My question is what is the value of these nofollow links for the poster? Are these seen as "mentions" and add value to Google? And am I better off trashing them so my site is not associated? Thanks
White Hat / Black Hat SEO | | Chris6610 -
Do dead/inactive links matter?
In cleaning up the backlink profile for my parent's website, I've come across quite a few dead links. For instance, the links in the comments here: http://www.islanddefjam.com/artist/news_single.aspx?nid=4726&artistID=7290 Do I need to worry about these links? I assume if the links are no longer active, and hence not showing up in webmaster or moz reports, I can probably ignore them, but I'm wondering if I should try and get them removed regardless? I've read that google is increasingly taking into account references (i.e. website mentions that are not links) and I don't know if inactive spam links might leave a bad impression of a website. Am I being overly paranoid? I imagine disavowing them would be pointless as you can't attach a nofollow tag to an inactive link.
White Hat / Black Hat SEO | | mgane0 -
The differences between XXX.domain.com and domain.com/XXX?
hi guys i would like to know which seo value is better? for example if i would put a link in xxx.domain.com or domain.com/XXX which one will give me a better seo value? does it give the same? assuming that domain.com have a huge PR RANK itself. why do people bother making XXX.domain.com instead? hope for clarification thanks!
White Hat / Black Hat SEO | | andzon0 -
Cloaking/Malicious Code
Does anybody have any experience with software for identifying this sort of thing? I was informed by a team we are working with that our website may have been compromised and I wanted to know what programs people have used to identify cloaking attempts and/or bad code. Thanks everybody!
White Hat / Black Hat SEO | | HashtagHustler0 -
Does this graph look like a Penguin 2.0 hit?
Hello,Does the attached graph look like a Penguin 2.0 hit? Keep in mind that on our eCommerce site most purchases are from return customers. I forgot to add here that we cut a bunch of paid links in May 2013 as well. We quit cutting paid links when our rankings dropped - we thought it was the paid links. We currently have 30% paid links. Penguin 2.0 was on May 22. ga2.png
White Hat / Black Hat SEO | | BobGW0 -
How should I use the 2nd link if a site allows 2 in the body of a guest post?
I've been doing some guest posting, and some sites allow one link, others allow more. I'm worried I might be getting too many guest posts with multiple links. I'd appreciate your thoughts on the following: 1. If there are 50+ guest posts going to my website (posted over the span of several months), each with 2 links pointing back only to my site is that too much of a pattern? How would you use the 2nd link in a guest post if not to link to your own site? 2. Does linking to .edu or .gov in the guest post make the post more valuable in terms of SEO? Some people recommend using the 2nd link to do this. Thanks!
White Hat / Black Hat SEO | | pbhatt0 -
Can you have too many NOINDEX meta tags?
Hi, Our magento store has a lot of duplicate content issues - after trying various configurations with canonicals, robots, we decided it best and easier to manage to implement Meta NOINDEX tags to the pages that we wish the search engines to ignore. There are about 10000 URL's in our site that can be crawled - 6000 are Meta No Index - and 3000 odd are index follow. There is a high proportion of Meta No Index tags - can that harm our SEO efforts? thanks, Ben
White Hat / Black Hat SEO | | bjs20100 -
Unique businesses - unique domain names?
A client of mine owns a studio space where he teaches yoga and martial arts. It's a new business and we're deciding how to create the website(s) and which domain(s) to buy. The idea right now is to have 3 websites for each side of the business, and I'm looking for validation of this idea. I haven't been able to find an answer in the Q&A forum that quite applies to our situation. Website 1: for the studio itself. The audience is other yoga teachers, martial arts teachers, or personal trainers. He will rent out the studio space to them and they bring in their own clients. Content and keywords will relate to this. Website 2: yoga classes. The audience is members of the public who want to take yoga classes. Content and keywords will relate to this. Website 3: martial arts. The audience is members of the public who want to take martial arts classes. Content and keywords will relate to this. We will make certain there's no duplicate content on the sites, but it makes sense for them to link to each other because they're similar in nature (personal health and fitness at the studio), and the latter 2 services are offered at the studio, of course. Question 1: (a) is it a good idea to get a separate domain for each site? for example: www.city-studio.com, www.unique-name-yoga.com, www.unique-name-martial-arts.com (b) Or would it be better to keep it all under city-studio.com and use subdomains like yoga.city-studio.com and martial-arts.city-studio.com? In either case, the keywords "yoga" and "martial arts" would be in the domain name, which has benefit. Does that still apply for subdomains? (c) Or would these services even be considered similar enough that I just use www.city-studio.com/yoga.php and www.city-studio.com/martial-arts..php There will of course be several pages on yoga and several on martial arts. Question 2: if registering multiple domains, they will interlink as much as possible. (a) what do we consider when buying the domains? (b) use a different address for WHOIS of each domain? (c) can technical contact be the same address (mine, the consultant)? (d) use a different credit card for each? (e) ok if the name on the credit card is the same? (f) can we register them all the same day? (h) same domain registrar? (i) same host? we don't want to appear black hat by having multiple sites, but I think it's very legitimate to have the business split into 3 sites like this just because they're separate sides of the business with different audiences, content, keywords. Question 3: when the domains come up for renewal in 1 year (or more), would it be safe to switch them all over to one credit card then, for convenience to the owner? Question 4: is there anything important I haven't mentioned here? I appreciate any input and discussion.
White Hat / Black Hat SEO | | Kenoshi0