Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Schema markup for products is missing "price": Is this bad?
-
Hey guys,
So a current client of mine has an e-commerce shop with a few hundred products. They purposely choose to keep the prices off of their website, which is causing errors in Google Webmaster Tools.
Basically the error shows:
Error: Structured Data > Product (markup: schema.org)
Error type: missing price
208 items with error
Is this a huge deal? Or are we allowed to have non-numerical prices for schema ie. "call for quote"
-
Hello,
It sounds like you are receiving this error because you have the markup for price in the html, but it is not finding the price so it is showing the error. If you remove the schema markup for the price it will still be valid and should no longer show the error.
We have a similar setup on a client's site of ours. They offer multiple versions of their product in different versions and we do not markup the price using schema, only the ratings and these show up perfectly fine in the SERPS. You can also check Google's Structured Data Testing Tool to aid in schema implementation.
As for a price other then a numerical value, looks like that is possible according to schema.org.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
URL structure for same product in multiple categories?
Hello everyone ! I am building an ecom store using wordpress. I have assigned multiple categories to the same product. What should be the URL structure when users are navigating with different product categories? Categories Assigned: tshirt, blue, striped
Technical SEO | | Dingos
Product Name: blue-striped-tshirt Option 01: Matching site navigation breadcrumb to product url URL - ecomstore.com/tshirt/blue-striped-tshirt
Breadcrumb - home/tshirt/blue-striped-tshirt URL - ecomstore.com/blue/blue-striped-tshirt (canonical to 1 product page)
Breadcrumb - home/color/blue/blue-striped-tshirt URL - ecomstore.com/striped/blue-striped-tshirt (canonical to 1 product page)
Breadcrumb - home/type/striped/blue-striped-tshirt Option 02: Same product urls and different breadcrumbs based on user site navigation URL - ecomstore.com/tshirt/blue-striped-tshirt
Breadcrumb - home/tshirt/blue-striped-tshirt URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
Breadcrumb - home/color/blue/blue-striped-tshirt URL - ecomstore.com/tshirt/blue-striped-tshirt (url same as 1 product page)
Breadcrumb - home/type/striped/blue-striped-tshirt I have decided to got with Option 01 so that the product in each category can be ranked according to each category keyword. Which option is the best according to your experience or is there any other best practice?0 -
Indexing product attributes in sitemap
Hey Mozzers! I'm battling a few questions about the sitemap for my ecommerce store. Could you help me out? Is it necessary to include your product attributes in the sitemap? I'm not sure why it would matter to have a sitemap that lists everything in the color cherry. Also, if the attributes were included in the sitemap, would that count as duplicate content for the same products to show up in multiple attributes? Is there any benefit to submitting the sitemaps individually? For example, submitting /product-sitemap.xml, /product_brand-sitemap.xml versus just /sitemap.xml? Any other best practices for managing my ecommerce sitemap, or great resources, would be very helpful. Thank you! a1vUz
Technical SEO | | localwork0 -
Where did the "Location" go, on Google SERP?
In order to emulate different locations, I've always done a Google query, then used the "Location" button under "Search Tools" at the top of the SERP to define my preferred location. It seems to have disappeared in the past few days? Anyone know where it went, or if it's gone forever? Thanks!
Technical SEO | | measurableROI0 -
Product Variations (rel=canonical or 301) & Duplicate Product Descriptions
Hi All, Hoping for a bit of advice here please, I’ve been tasked with building an e-commerce store and all is going well so far. We decided to use Wordpress with Woocommerce as our shop plugin. I’ve been testing the CSV import option for uploading all our products and I’m a little concerned on two fronts: - Product Variations Duplicate content within the product descriptions **Product Variations: - ** We are selling furniture that has multiple variations (see list below) and as a result it creates c.50 product variations all with their own URL’s. Facing = Left, Right Leg style = Round, Straight, Queen Ann Leg colour = Black, White, Brown, Wood Matching cushion = Yes, No So my question is should I 301 re-direct the variation URL’s to the main product URL as from a user perspective they aren't used (we don't have images for each variation that would trigger the URL change, simply drop down options for the user to select the variation options) or should I add the rel canonical tag to each variation pointing back to the main product URL. **Duplicate Content: - ** We will be selling similar products e.g. A chair which comes in different fabrics and finishes, but is basically the same product. Most, if not all of the ‘long’ product descriptions are identical with only the ‘short’ product descriptions being unique. The ‘long’ product descriptions contain all the manufacturing information, leg option/colour information, graphics, dimensions, weight etc etc. I’m concerned that by having 300+ products all with identical ‘long’ descriptions its going to be seen negatively by google and effect the sites SEO. My question is will this be viewed as duplicate content? If so, are there any best practices I should be following for handling this, other than writing completely unique descriptions for each product, which would be extremely difficult given its basically the same products re-hashed. Many thanks in advance for any advice.
Technical SEO | | Jon-S0 -
Duplicate Content Issues on Product Pages
Hi guys Just keen to gauge your opinion on a quandary that has been bugging me for a while now. I work on an ecommerce website that sells around 20,000 products. A lot of the product SKUs are exactly the same in terms of how they work and what they offer the customer. Often it is 1 variable that changes. For example, the product may be available in 200 different sizes and 2 colours (therefore 400 SKUs available to purchase). Theese SKUs have been uploaded to the website as individual entires so that the customer can purchase them, with the only difference between the listings likely to be key signifiers such as colour, size, price, part number etc. Moz has flagged these pages up as duplicate content. Now I have worked on websites long enough now to know that duplicate content is never good from an SEO perspective, but I am struggling to work out an effective way in which I can display such a large number of almost identical products without falling foul of the duplicate content issue. If you wouldnt mind sharing any ideas or approaches that have been taken by you guys that would be great!
Technical SEO | | DHS_SH0 -
Is it bad to have same page listed twice in sitemap?
Hello, I have found that from an HTML (not xml) sitemap of a website, a page has been listed twice. Is it okay or will it be considered duplicate content? Both the links use same anchor text, but different urls that redirect to another (final) page. I thought ideal way is to use final page in sitemap (and in all internal linking), not the intermediate pages. Am I right?
Technical SEO | | StickyRiceSEO1 -
Rel="external"
Hi all, I got a link and its off a site and marked up with rel="external". Is this a followed or nofollowed link? Does it pass link juice? Thanks
Technical SEO | | Sharer0 -
How is a dash or "-" handled by Google search?
I am targeting the keyword AK-47 and it the variants in search (AK47, AK-47, AK 47) . How should I handle on page SEO? Right now I have AK47 and AK-47 incorporated. So my questions is really do I need to account for the space or is Google handling a dash as a space? At a quick glance of the top 10 it seems the dash is handled as a space, but I just wanted to get a conformation from people much smarter then I at seomoz. Thanks, Jason
Technical SEO | | idiHost0