Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Do schema review numbers have to be manually updated?
-
Hi!
I've had success with review schema rendering in SERPs but have had to manually code the numbers and update those numbers as more reviews come in (which is a bit time-consuming). Is there a way to use auto-generated numbers that will still render schema or do those numbers have to be manually added?
I've looked at the schema for sites like IMDB, and their schema numbers seem to be manually added, which seems like a huge lift.
Advice/input is appreciated!
-
Are you using a WordPress theme or a custom site theme?
Let's use this flow as an example:
User comes to your site and views a product
User submits a review to the product
Manager approves the reviews through the CMS
The review shows up on the product page
When the review shows up on the product page, your site probably generates that once the review is approved by a manager. The site generates some HTML and sticks in the review. That HTML generated should include the schema markup for the review.
Same with your products, if you push a new product into the site it generates a product page. Within that page's template should be the markup auto-generated (if it is built into the theme).
Does that help? You can PM me your site and I will take a look to be more specific.
-
Thanks! Can you explain a bit more?
Do you mean that I should still have the usual markup (price, review count, product name, etc.) in the usual spots, and just have number-generating code to get the actual numbers? (And that will still be recognized by search engines?)
The site that I work for doesn't have a uniform placement of price, product, etc. on its various pages, so I'm concerned that adding markup to the theme wouldn't work properly.
-
Your numbers do not need to be manually updated, but they do need to be wrapped in the correct schema in order to be read and updated by Google.
Your site's theme should include the schema markup and whenever a new review is entered the theme would take care of the code behind the scenes.
If you're adding markup manually now, then your theme probably doesn't have the markup built into its code/functionality. In that case, you'd need to adjust your site's theme to include the markup automatically or add a plugin to do so. You can also use Google Webmaster Tools' Data Highlighter to try and have it update automatically (works well if your site is clearly structured).
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Any Success Getting Fake 5 Star Google My Business Reviews Removed From Competitors?
Hi, I am working on a competitor who is obviously building up fake reviews using a 3rd party service. I need to build more evidence. A majority of his reviews on Google My Business, they are done by reviewers with very few reviews (no profile pic), and that seem to review 3-4 companies in the Chicagoland area the exact same day. This happens again and again. It started about 1.5 years ago. Before that everything looks normal. Any idea how much proof I need to actually get those reviews and/or his company removed? I am working on getting access to a private group on Facebook where he talks about it. Thanks in advance!
Reviews and Ratings | | vetofunk1 -
I'm wondering if reviews services like yotpo and reviews.io are worth it.
The reviews services advertise that your reviews and stars will be placed in your Google search results and this helps with rankings. Does anyone have experience using Yotpo or Reviews.io with a brick and mortar business? Or, any business for that matter? Thanks,
Reviews and Ratings | | Jarod45660 -
BazaarVoice Paginated Reviews Not Honoring Canonical & Indexing Multiple Pages
If there are enough reviews on a product page to warrant page 2, 3 etc, BazaarVoice appends the below snippets to each new page of reviews, which are then also indexed, despite BazaarVoice SEO settings that automate a canonical tag (seemingly since the differing reviews on each page are not similar enough to honor the canonical). <cite class="iUh30">?bvstate=pg:2/ct:r</cite> <cite class="iUh30">?bvstate=pg:3/ct:r</cite> It seems Target.com has found a way to hack the BV code to create a dedicated page to view all reviews: https://www.target.com/p/ultra-soft-fitted-sheet-300-thread-count-threshold-153/-/A-13973172?showOnlyReview=true While Ikea.com blocks it in the Robots file (defeats SEO value) - Noindex: */catalog/products/bvroute=Review Noindex: */catalog/products/bvtab Tons of brands apparently have the issue, and you can see more examples if you search "inurl:bvstate=pg" Anyone aware of a solution to this?
Reviews and Ratings | | Eroc2 -
3rd Party Approved Reviews - Widget or API Feed - Any thoughts ?
Hi Mozzers, We use a google approved 3rd party review company to collect reviews for our branches and now also for our products( this is about to be implemented). We currently use one of their widgets on our site (its javascript) to show the reviews. I don't think google can read this and I don't think we currently, therefore, get any direct seo benefit from it. My questions are as follows : I obviously want to get any SEO benefit from any review text which customers leave but as the data itself is housed on the review site with a widget on my site pointing to it,should I use an API feed as opposed to a widget. If google can read the review text on my page - then surely i should some benefit from it even though, it could technically be classed as duplicate content what are peoples thoughts ? . thanks Pete
Reviews and Ratings | | PeterCol120 -
What's the best way to keep Google My Business reviews when the business changes names?
I work with an interior designer who is re-branding and changing her business name to focus specifically on windows. Can she keep her GMB reviews and just change the name of her business, then reverify with Google? She doesn't want to lose her current local pack ranking.
Reviews and Ratings | | obkommy1 -
Why does Google return 1 star reviews in local listings as the "most helpful"?
I have a client who has recently received two 1 star reviews on Google local (unhappy customer and unhappy customers boyfriend). This is affecting an otherwise flourishing business as these two 1 star reviews are displayed prominently when you search for the brand in Google. They have since received more positive reviews, however Google insists on displaying, what they term, the "most helpful" reviews first. Why are these 1 star reviews deemed "most helpful"? In all honesty, they aren't even really that helpful, with the latter verging on slanderous. We are in the process of reporting this one as it personally attacks a member of staff, however, whilst we tentatively wait weeks for a response, I wondered if anyone has any idea on how G decides which reviews are "most helpful"? When there is no option for other users to rate these reviews as helpful (such as on play store).
Reviews and Ratings | | Silkstream0 -
Do ratings/reviews show up in Organic Search Results anymore?
I read about using schema or h1review to add markup that would get an individual person's review to show up in organic search, but it was from 2013. I did a few queries for keywords in my area, and none of the results had this. Then I did some queries for generic things like "best pizza in Tampa" and "coffee in tampa" and they didn't have it either. So, is this still something that can be done or not? I do see it when a review site like yelp comes up or in ads, but I'm specifically talking about organic search results from our website. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0 -
Too many reviews too quickly?
Is there any sort of guideline on this? Right now, we have very few google reviews. However, I've cross referenced a list of our happiest clients with people who have g+ accounts. There are at least 12 clients, I feel strongly would write us g+ reviews if I asked them to. I want to just get the word out today, but I'm worried if 8-12 reviews in a week would red flag us. I've heard that getting too many reviews to quickly can be a problem, but I'm thinking that more like 100 than 10, but I have no idea. Most of my competitors don't have any reviews, and the most any of them have is 10. I don't know if that matters at all either in terms of triggering a red flag. I'd appreciate whatever insight you all could give. Thanks, Ruben
Reviews and Ratings | | KempRugeLawGroup0