URL Re-Mapping Question ?. Do I need to the theme of my business in my url struture even though GWT knows what my site is about
-
Hi All,
I have currently planning to do some url remapping on my Hire Website as alot of most important pages
are far to many levels deep from the root domain. This is also making my sitemap not tidy etc.
In GWT, Google knows that the theme is my website is Hire as it's the top word. Therefore do I still need to use the word hire in all my new url categories / structures or not ?
Examples
http://goo.gl/BFmvk2 I was thinking of remapping to www.xxxxxxx.xco.uk/tool-hire-birmingham
http://goo.gl/pC9Bdp I was thinking of remapping to www.xxxxxx.co.uk/cleaning-equipment
Notice in the later example , I do not have the word rent in the url.
Any advice is much appreciated
thanks
peter
-
Many thanks Trung.
Thats exactly what I was thinking but just wanted to get another opinion.
Many thanks
Peter
-
Hi Peter,
I do not think you need to include the word 'hire' in every URL. As you mentioned, Google likely has a good understanding of what your page/site is about based on the content.
From a site architecture perspective, I'd recommend focusing less on the keyword and more on the folders necessary to organize your site content in a logical way for both users and search engines. For example, you might have a URL sub-folder for certain geographic locations, e.g. www.example.co.uk/birmingham/example-job-listing
This structure will also help for future analysis if you want to compare performance across key categories of pages on your site.
-Trung
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How much is the site architecture impacting my site?
Hi there, I'm interested to learn how much the site archecture of griffith.ie (higher education) maybe impacting our rankings. In recent months there was some changes to the the faculty landing pages but not to the site archecture. The rankings in the last 6 months have dipped a little. There are two main path ways to get to the course. 1. Course finder - https://www.griffith.ie**/find-a-course** => 2. Faculties - https://www.griffith.ie**/faculties** Most of the SEO authority is coming through the Faculties pages as this is where all the courses are found in term of the url structure. For example; https://www.griffith.ie**/faculties/**business/courses/ba-hons-accounting-finance The UX on the site tells a different story and directs people to the course finder. /find-a-course Ideally, I feel the site would benefit much more if all the traffic was directed through the course finder however this would require (I think) a big redevelopment of the search tool and I feel we are diluting our efforts as when somebody arrives to the site through the homepage they go through the course finder and if they come through specific searches they get taken to the specific course page under the faculty section. the site has has this archecture for the best part of 4 years and I'm considering recommend a change if it would greatly improve SEO and UX. Any feedback on this would be great. Many Thanks Rob
Web Design | | robhough9091 -
Do SEOs really need to care about trend in increase of voice search?
Hi all, Just browsing through the articles like "SEO trends in 2108"....I can see everyone mention about increase in voice search and attributing same to the SEO at top. But there is very less information on how to optimise for voice search....May be, they don't know what SEOs have to do exactly with voice search. Basically the input method is going to change on search and else remains same. This must be leading to increase of long tail searches and more search snippets to give an instant voice answer. What else has to be optimised to favoured in voice search? Thanks
Web Design | | vtmoz2 -
Site Migration due to Corporate Acquisition
Hey everyone, Wanted to check-in on something that I've been thinking way too much about lately. I'll do my best to provide background, but due to some poor planning, it is rather confusing to wrap your head around. There are currently three companies involved, Holding Corp (H Corp) and two operating companies, both in the same vertical but one B2B and the other is B2C. B2C corp has been pushed down the line and we're focusing primarily on H Corp and B2B brand. Due to an acquisition of H Corp and all of it's holdings, things are getting shuffled and Ive been brought in to ensure things are done correctly. What's bizarre is H Corp and it's web property are the dominant authority in SERPs for the B2B brand. As in B2B brand loses on brand searches to H Corp, let alone any product/service related terms. As such, they want to effectively migrate all related content from H Corp site to B2B brand site and handover authority as effectively as possible. Summary: Domain Migration from H Corp site to B2B Brand site. Ive done a few migrations in my past and been brought in to recover a few post-launch so I have decent experience and a trusted process. One of my primary objectives initially is change as little as possible with content, url structure (outside the root) etc so 301s are easy but also so it doesn't look like we're trying to play any games. Here's the thing, the URL structure for H Corp is downright bad from both a UX perspective and a general organizational perspective. So Im feeling conflicted and wanted to get a few other opinions. Here are my two paths as I see and Id love opinions on both: stick with a similar URL structure to H Corp through the migration (my normal process) but deviate from pretty much every best practice for structuring URLs with keywords, common sense and logic. Pro: follow my process (which has always worked in the past) Con: don't implement SEO/On-page best practices at this stage and wait for the site redesign to implement best practices (more work) Implement new URL structure now and deviate from my trusted process. Do you see a third option? Am I overthinking it? Other important details: B2B brand is under-going a site redesign, mostly aesthetic but their a big corporation and will likely take 6-9 months to get up. Any input greatly appreciated. Cheers, Brent
Web Design | | pastcatch1 -
Do Google Fonts Slow Down Your Site?
Hi Guys,
Web Design | | jeeyer
I just did a webpage speed test on http://www.webpagetest.org to see how our site is performing.
I noticed that an exteral URL called fonts.gstatic.com has a "huge" impact on our sites loading time. See a screen here: http://monosnap.com/image/z6drzC2ELoJ48d1rM0Tmtuszl3pFpH#
An overview can be seen here: http://monosnap.com/image/9hofUpr5Ld8D7mi7zyaJmGFIGhpBsY# All our scores are green and A (finally!) but I was a bit concerned when I saw the outcome of the pagespeedtest regarding the fonts.
When I load a page on my pc I indeed notice that the text content is usally quite slow in showing up, pops up afer a few seconds. Is this a know problem and Is this something I need to fix? If so what is the best approach? Looking forward on your thoughts!
Joost1 -
Question re. crawlable textual content
I have a client who is struggling to fit crawlable textual content on their pages. I'm wondering if we can add a "Learn More..." feature that works as a mouse over pop up. When a page visitor runs their curser over the link or button, a window bubble pops up and textual content about the page will show. Not knowing much about code, can text in this format be crawlable by search engines and count as unique and relevant content? Thanks, Dino
Web Design | | Dino640 -
New site - same host domain?
Building a new site for my business (different URL) For SEO purposes...Is it ok to host the site on the same account as my existing site (GoDaddy) or should I purchase a seperate hosting account? Thanks
Web Design | | Tustep0 -
Site down for more than a month - lost rankings
Hello, We have run into a situtation where we had multiple pages setup for different keywords but didn't realize that we had a name server issue that has caused the pages to be down for the last month or so (2-3 weeks on the low side.) The rank finder was still working fine, but the offline page was never reported. We realized the situation recently and have since gotten the sites back online under the new nameservers. Most of these sites were ranking 1 and 2 spots in their keywords, and now are no where to be found in the Google Index. Should I do anything differently, or just put the sites back online and wait it out? I have seen in different places that it may only take 2 weeks to come back, but it's possible that Google has marked the sites as 'not quality' because of their downtime and it will be even harder to get them to rank again. Can anyone shed any light on this situation? Any information is appreciated. Thanks in advance.
Web Design | | EQ-Richie0 -
Should I Remove URL extentions for SEO?
We are having a developer design our website with Magento. I noticed the main pages such as About Us have no file extention in the URL. But the product pages have a .html file extention. I was once told to remove the file extentions. Are there benefits to removing the .html file extension and if so, is there a way we can do this using Magento?
Web Design | | hfranz0