Started linkbuilding, traffic drops
-
So I have a couple 3 year old projects I left intact for the last 2 years. Lately I tried to revigorate them. I started to build links to pages that used to be in Google top ten, but the more links I build, the more I lose out on traffic.
The main keywords stay around the same position, I suppose the loss in appearances and traffic that can be seen in webmaster tools is mainly due to long tails I do not check the rankings for.
I want to ask you guys if anybody have experienced similar data?
I suppose it might be due to the exact anchor tags that I have used 3 years ago, so I already started removing those to see if it has a positive effect. I wanted to ask you, maybe somebody has experienced the same and already knows the reason and a solution for this phenomenon?
-
Thanks for that Bryan
-Andy
-
You hit the nail on the head Andy! If I was part of the Moz Team, I'd endorse that!
-
Thanks.
I already have switched from using KWsin my anchors, I am just waiting to see results. I have not done much SEO in last 2 years, so my old habits get stuck with me, I am trying to leave them behind.
Thanks, for you response, I am definately more sure how to do it now.
-
That sounds to be your problem right there. This isn't a viable linking solution any more and will do you more harm than good.
In order for links to succeed now, you need to be thinking linkable assets (what does your site have that people want to link to) and outreach (contacting site owners to inform them of this).
When looking at links back into the site, you don't want to be using keyword rich anchor text either. This will draw unwanted attention from Google, so always use neutral anchors such as the domain, brand or something as simple as a 'click here'.
I would stop doing what you are right now though and focus on quality over quantity.
-Andy
-
I am mainily targettng article directories PR 2+, domain 3-4+ years old. I write 1500-2000 character unique articles, with a variation of my target phrase being the title of the article, and therefore the title of the page where it becomes published. I place 1-3 links back to my own site with different anchor texts, that are never exact match for my keyword.
Any idea?
By the way: do you use title tags when you link back to your own page?
-
Without seeing the sort of links you are building, it is very difficult to know exactly what is being done and how good the links are.
What sort of sites are you approaching for links? How are the potential link partners being acquired? It sounds to me like the links you are building are not favourable, but as I said, impossible without seeing examples or until I understand what types of sites these are.
-Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Root-Domain vs Subdomain Linkbuilding
Hello Mozzers! Couple of days ago I received a request to start optimizing a wordpress website, the domain itself has been around for around 10-12 years so it's it can be considered as one that has real history behind it. The page has been moved from HTML/FLASH to wordpress about 3 - 4 years ago and hasn't been any SEO maintenance on it. The site used to rank for first position with several keywords, but now understandably, it has greatly decreased. My main question would be, that when I've checked the root domain's and the subdomain's metrics with MOZ Open Site Explorer, the sub domain (with "www.") showed a PA 40 and 90 external links while the root domain (without "www.") only has 27 PA and 6 External links. I know that the 301 or server redirects only transfers about 90% of the link juice to the targeted URL but the difference between the 2 results seem way too big for me. What do you think? Is this normal?
Link Building | | adamdankhazi
During future link building is it more beneficial to target the root domain so the page won't lose that "10%" by redirecting the new link from sub-domain to root domain?
Is it possible to get more juice transferred? Thank you very much,
Adam0 -
Any benefits to having Wikipedia links now they are 'no-followed' (apart from traffic and natural link prof.)
I see that Wikipedia outbound links are all no-followed, is there any benefit (aside from the traffic) for having links here now ? For example is their co-citation and co-occurance benefits. I know there is without the links since from seeing previous Moz content about this saying Google getting good at connecting brand/s and topic mentions on a page (without any links) so appreciate Wikipedia is still good for that sort of thing. And a no-followed link is obviously good for the potential traffic. But is there any additional SEO benefit to having a no followed link on a wikipedia entry/stub too ? (aside from its contribution to your no-followed links which in turn contribute to a natural looking link profile) Cheers Dan
Link Building | | Dan-Lawrence0 -
One keyword has dropped, everything else is ok, why?
Ok so this is what I got, 1 page ranks for about 5 different terms, all closely matching for example: Flower Pots, Flower Pot, Cheap Flower Pots, Buy Flower Pots. Flower Pot and Flower Pots are on page 2. Flower Pot stays where it is BUT Flower Pots drops out the rankings completely after being there for years. Could a blast of exact match anchor text at the term Flower Pots cause this? I would have thought the page would have been zapped rather then just one keyword. Any ideas?
Link Building | | Bondara0 -
Linkbuilding Startups
Hello, Which type of Backlinks should i use on startup of link building, and which type of backlinks to avoid? and how many backlinks should i place per day to avoid any penalty! Thanks.
Link Building | | leadsprofi0 -
Outsourcing Link Building - What Low LEvel Links Should One Start With 1st
Outsourcing Link Building - What Low Level Links Should I start with if my interest is get free immediate traffic as a direct result from placing links or what ever out there and what should I outsource 1st and why ? What questions should I ask my self that will help me determine where I should start with low level links ?
Link Building | | helpwanted0 -
Guest Posting - What Are The Steps To Start Posing In Any Niche ?
Guest Posting - What Are Best Ways To Start In Any NIche ? How do I go about finding these type of oppty's -- manually, using seomoz tools, other tools etcc
Link Building | | helpwanted0 -
What Linking Strategies Are Meant To Get Traffic or To Build Trust and Authorty ?
What Linking Strategies Are Meant To Get Traffic and Which Ones To Build Trust and Authorty ? I do wish to implement a backlink strategy to get me some quick traffic -- tell me if you agree with what I have in mind below as far as getting me immediate traffic or am I off the mark or close meaning it will get me traffic but may have to wait till one of my articles get selected as a interesting article worth mentioning to their their friends and family ? Link Building For Traffic identify high traffic relevant blogs who want guest posts Submit articles to digg and stumbleupon Submit to top and other articles directories for syndication oppty Submit 1 video to youtube weekly
Link Building | | helpwanted0 -
Where to start on building links for a news website? Should I focus on promoting individual articles or create linkbait and create friends with influencial bloggers/editors/ and news websites in the same niche?
Where to start on building links for a news website? Should I focus on promoting individual articles or create linkbait and create friends with influential blogger/editors/ and news websites in the same niche?
Link Building | | purch0