Moz Q&A is closed.
After more than 13 years, and tens of thousands of questions, Moz Q&A closed on 12th December 2024. Whilst we’re not completely removing the content - many posts will still be possible to view - we have locked both new posts and new replies. More details here.
Reason of Keywords ranking up & down?
-
8 Keywords are increase in the last crawl report of my campaign but in next crawl report my keywords ranking badly down, only two keywords show in top in 50 rank and remaining 6 keywords are not in top 50 rank now.I want to know reason how its happened and what kind of activities done wrong by me?
-
Without know what kind of site you have it is hard to gauge.
Ecommerce Keyword ranking swing wildy as these are often used in conjuction with Adwords and bidding. So whilst you might have a great keyword, if this is a seasonal or on trend product then the competition changes dramatically.
If you have a blog or a company site, not in ecommerce, check what is happening in the industry and see if your keyword has gone on trend. For example: Blue LED. a few days ago this was not the hotest topic around, but since the Noble Prize has just been awarded, this phrase will be more volatile, but will drop back once the excitement drops.
So in essence for the above, if you keyword was rankng well, it might be that you where in a niche area and ranked well even with other SEO issues present. Once competition hots up, others might well outrank you.
If you can give us some more info about your site, that would be a great starting point
Bruce
-
Hi there,
I'm sorry to hear your rankings took a hit. That's a major drag. Major ranking changes can be caused by 100s of different things, so it's important to look at as many elements as you can, and it may take a long time to do a thorough investigation. Even then, it's not unusual for some webmasters to never know why their rankings changed.
The first 3 questions you want to investigate:
- Have you been hit by a penalty?
- Have you been hit by an algorithmic update? (as Pixel by Pixel pointed out)
- Any major crawling issues? You can check Moz or Google Webmaster Tools
If the answer turns up negative, you might consider a full site audit. Keep in mind, you may not have done anything "wrong." Algorithms change, and you might simply need to change your tactics to keep pace.
-
Panda 4.1 was released in the last couple of weeks and has been going up and down, as well as this penguin update is due this week some sites are already reporting issues with this too so it may be due to that.
more info here -
https://serps.com/tools/volatility
http://www.rankranger.com/rank-risk-index
nothing here though -
so expect some fun in the next week!
-
Have you also looked at the traffic from SEO, has that disappeared as well or has anything changed there for the last month? We'll need some more information on your issue to probably better determine what you're doing not the right way.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Please tell me my website DA is Fake or any effect my ranking.
A few days ago I bought a DA increaser package from Fiverr for my Mobileinfo website. and after 15 days I see my DA-3 to Jupm on DA-54 this is a Majic. but a few days later I feel this was very bad practice on my website, and there was no benefit. Now Problem is I don't know what is my real DA and PA. and I want to remove this redirect backlink from my domain.! Please help me! DA Chart
Link Building | Oct 27, 2024, 3:38 AM | Abdul_Gaffar
Screenshot_18.png links
Screenshot_19.png0 -
How does indexing backlinks affect SEO and search engine rankings?
Indexing backlinks plays a crucial role in the overall SEO strategy and search engine rankings. When search engines like Google crawl and index a website, they also consider the quality and relevance of the backlinks pointing to that site. Here's why indexing backlinks is important: Visibility in Search Results: Indexing ensures that search engines recognize and attribute value to the backlinks you have acquired. When indexed, these backlinks contribute to the overall link profile of your website and can positively impact your visibility in search results. Faster Indexation: By submitting your backlinks for indexing, you can speed up the process of search engines discovering and recognizing those links. This helps search engines recognize the relevance and authority of your website sooner. Enhanced Crawling and Ranking: Indexing allows search engines to crawl and evaluate the backlinks pointing to your site. These backlinks are considered as signals of trust and authority, which can influence your search engine rankings. Improved Domain Authority: When high-quality backlinks pointing to your site are indexed, they contribute to your website's Domain Authority (DA). A higher DA indicates a more authoritative and reputable website, which can positively impact your rankings and organic search visibility. Competitive Advantage: Indexing your backlinks gives you a competitive edge by ensuring that the value and authority of those links are properly recognized and taken into account by search engines. This can help you outrank competitors who may have unindexed or low-quality backlinks. It's important to note that not all backlinks may require manual indexing, as search engines can discover and index them naturally. However, for specific or newly acquired backlinks that may not be indexed quickly, manual submission or using indexing services can help ensure they are recognized by search engines and contribute to your overall SEO efforts.
Link Building | Apr 3, 2024, 7:19 PM | Morries88880 -
Should I target two pages for the same keyword, but two different intents?
When people type in a certain keywords in my industry space (animated video), they usually have one of two intents: some want to see videos (for inspiration or entertainment or whatever) and some want to hire a company. We have pages that meet each intent. Some "Best of..." blog posts for the crowd that want to see videos (that might be top-of-the-funnel prospects, potentially) and a landing page for the buying-intent people. I'm seeing each ranking page as essentially two, kept in proper balance to meet search intent by click-throughs. So I'm betting that my landing page won't cannibalize the "best of..." page. Is that the right way to see it, or not?
Link Building | Sep 19, 2017, 2:32 PM | Wagster0 -
Are "Redirect 303 & Iframe" types of backlinks?
Are "Redirect 303 & Iframe" types of backlinks? google count them?
Link Building | Feb 22, 2015, 1:26 PM | zant0 -
NoFollow & Directory Scraper Backlinks
I was wondering how important it was to remove/disavow: NoFollow backlinks - many ("buy viagra" etc). Directory backlinks - many questionable/generic directories. Obviously the focus is the equity passing links but both of the above constitute a significant proportion of backlinks to the site - I've seen that "scrapers" are seen as natural and obviously NoFollow do not pass link juice - but does the sheer number have a bearing and therefore make them equally important to address? Thanks in advance for your responses. Regards
Link Building | Jan 9, 2015, 2:24 PM | National-Homebuyers0 -
Targeting City Geo-tags/Keywords for Clients with Multiple Locations
Hey everyone! What methods are best to use for SEO campaigns working with 1 website for a company which has 2, 3, 4, or more locations in order to get keywords for their services to rank well... in all their location cities? I feel we know the answer could be any one of the below notes, however, it's always nice to learn more about what all you other SEO's are doing or have done which saw success. Please note: We have heard about building microsites on sub-domains example city.domainname.com/keyword-or-service
Link Building | Jul 24, 2013, 10:44 AM | WhiteboardCreations
We have heard about building sections off the root domain such as domainname.com/city/keyword-or-service
We have heard about just pushing more content to the blog which can target a wider range of keywords and cities
We have heard about building a new site for each city location replicating the main website and swapping out content for 100% originality
We have heard about just building more and more backlinks with different anchor text using the cities in the anchor text Thanks in advance and look forward to hearing from some other experts facing these same challenges!1 -
Why is my Page Rank 0.
Hi, I am trying to understand why my Page Rank is 0. Many forums say that it is because my site has been blocked by google. Any help with this would be much appreciated. http://davincidrivers.com
Link Building | Feb 6, 2012, 5:58 PM | MariaPerrone0 -
Nofollow links & content syndication
When syndicating content, I have heard/read that even if the piece you syndicate has a link back to your site (original post), the engines should be able to tell your post is the original because of the link that is pointing back. Is this the case when the links are "nofollow"? I think not, but I just would like to get someone else point of view. I think that if they don't want to follow the links, they should at least add noindex meta robots tags to the post so it doesn't create duplicate content... Any thoughts? Thanks!
Link Building | May 9, 2011, 4:42 PM | bonnierSEO0