Losing Page Rank
-
Hello Moz
I launched a re-design of our site over the summer and we jumped in organic search for some keywords. Recently one of our landing pages is being hammered by Google last we we lost one position this week we lost 5 positions. Although, when I check the on-page grade Moz gives it an A is there a check sheet anyone has that I could go through to see if I have any common problems.
Ryan
-
Thank you for the thoughts I didn't think about that in this context before. That design would push the SEO. I guess that is the curse of a template website is that it looks generic not custom tailored for the user or the brand per se
Ryan
-
First off, I'm not sure I'd lose sleep over some shuffling around of just 5-10 positions. These are going to move around a LOT day to day and week to week. I'd worry if you completely dropped off pages below you were.
But pro-actively speaking, obviously you want to improve. The trick here is "Flour Sack Towels" is a really crowded and competitive SERP. It's not only competitive to rank there, but insanely competitive to get clicks.
Instead, I'd maybe use something like http://keywordtool.io/ and get some more specific searches off of "flour sack towels" - look for more specific searches where you know you offer one of the best solutions and focus on some more niche rankings.
Beyond that I'd zoom out and look at some more global site wide things you can do to improve. The thing that strikes me is that the site appears somewhat generic. I'd really work on upgrading your branding - you want users (especially new ones) to feel really comfortable giving you their credit card information to buy stuff.
- Put some real people on your about page: http://www.acshomeandwork.com/about-acs/
- Fix the lack of padding in product descriptions: http://screencast.com/t/ZOUStle7paT
- Fix the spacing issues here: http://screencast.com/t/dtqiUDv3ZW
- The whole top header area I think could be improved: http://screencast.com/t/1NPxiotb56 - I'm not a designer of course, but I can tell you my very first look at the site gave me a feeling like "this site does not look professional". I think the search bar is kind of big, the login area icons etc are funny. I bet if you upgraded you header it would cast a much better impression for users - which will trickle down to SEO because of user metrics, brand memorability etc.
-
Hello,
The keyword we are having problems with is Flour Sack Towels we were historically 12 to 13 on this keyword with our update we made it to 11 and now we dropped to 18 for us this keyword drives a lot of traffic to our site we like to position well.
this is our landing page
http://www.acshomeandwork.com/c/flour-sack-linens/flour-sack-towels/
Thank You for your Time
Ryan
-
Hey
The on page grader will give you a good idea if the single page is well optimised but a site / business / brand is made up of much more than a single page.
It's very hard to offer advice with such a small amount of information - can you give us a bit more history? Keywords? Positioning? History? Any other SEO historically?
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Category Page Content
Hey Mozzers, I've recently been doing a content audit on the category and sub-category pages on our site. The old pages had the following "profile" Above The Fold
On-Page Optimization | | ATP
Page Heading
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products
600 words+ of content duplicated from articles, sub categories and products My criticisms of the page were
1. No content (text) above the fold
2. Page content was mostly duplicated content
3. No keyword structure, many pages competed for the same keywords and often unwanted pages outranked the desired page for the keyword. I cleaned this up to the following structure Above The Fold
H1 Page Heading 80-200 Word of Content (Including a link to supporting article)
H2 Page Heading (Expansion or variance of the H1 making sure relevant) 80-200 150 Words of Content
Image Links to Categories / Products
Below the Fold
The rest of the Image Links to Categories / Products The new pages are now all unique content, targeted towards 1-2 themed keywords. I have a few worries I was hoping you could address. 1. The new pages are only 180-300 words of text, simply because that is all that is needed to describe that category and provide some supporting information. the pages previously contained 600 words. Should I be looking to get more content on these pages?
2. If i do need more content, It wont fit "above the fold" without pushing the products and sub categories below the fold, which isn't ideal. Should I be putting it there anyway or should I insert additional text below the products and below the fold or would this just be a waste.
3. Keyword Structure. I have designed each page to target a selction of keywords, for example.
a) The main widget pages targets all general "widget" terms and provides supporting infromation
b) The sub-category blue widget page targets anything related and terms such as "Navy Widgets" because navy widgets are a type of blue widget etc"
Is this keyword structure over-optimised or exactly what I should be doing. I dont want to spread content to thin by being over selective in my categories Any other critisms or comment welcome0 -
Duplicated page titles
Dear friends, We have a problem which occurs on our page with duplicated page titles. Landlords are posting rooms on our page and most of them are giving the same name to the rooms and after that, we are getting more and more duplicated page titles. We are applying random whit this title tag: Accommodation for students in {city.name}: {name}. English title
On-Page Optimization | | Eurasmus.com
Certified student rooms in {city.name}: {name} English title
Erasmus room for students in {city.name} | {name} English title
Student room in {city.name}: {name} English title Also our title tag is sometimes to long but there is no possibility to make them shorter. I think. If anyone would have some idea be free to comment and help us. Kind regards Miško Macolić Tomičić0 -
On Page Optmisation for Newbie
Hi All, Literally just signed up - and thought I might be able to dive straight into my pages using the On Site Optimiser to check page, make some changes, then check again and see it have immediate effect on the analysis. Not so? Each time I click on "Grade My On Page Optuimisation" with the expectation that a box formerly with no tick now gets one, nothing changes :o( Chris.
On-Page Optimization | | Chris19700 -
Boosting page authority/rank by linking from blog
We're developing several blogs and I was wondering if it would make sense to periodically create blog entries that 'naturally' link to certain pages on the main site. For example we have a large amount of 'partners' across the country, and we wanted to do an interview series on the blog, and insert a link into the interview, such as "partner bob services the Boston area", or something more elegant than that. Would have have any significant impact on the 'boston page aside from the pass through traffic from the blog?"
On-Page Optimization | | ilyaelbert0 -
Particular page fails to rank well
Hi all We are building, managing and marketing a Danish tourism site for VisitSweden. The site targets a Danish market-group with information and travel tips on going to Sweden. We have one page in particular that has always failed to rank well for some reason. http://www.meresverige.dk/rejser/malmo This page targets the keyword "Malmø". Another page, with similar layout and content seems to rank alot better. http://www.meresverige.dk/rejser/goeteborg Keyword "Gøteborg" Any ideas? Smart tips? Have the best of days Fredrik
On-Page Optimization | | Resultify0 -
Do product pages need unique content or does having duplcate content hurt on those pages?
We are adding product rapidly to our website but this requires allowing duplicate to exist on our product pages of furniture-online.com. From an SEO standpoint do we need to make this content unique for each product. Since we aren't link building to specific product pages and we don't anticipate product pages being found in a search result, are we ok leaving the duplicate content in place and spending our dollars elsewhere?
On-Page Optimization | | gallreddy0 -
Should one page with markers or six separate pages?
Hi - I'm working on a site that was set up with 6 bios on one page, with markers jumping to each person's name. I was thinking about separating those into 6 different pages, but not sure if that's the right thing to do. Advice about keeping the bios on one page vs splitting them up? (Am I more likely to rank for those peoples' names if I have a unique page, or is the one page url with each different marker in it, just as good?) Ranking well for those names isn't a huge goal of the site, but it would be nice to make the choice that would help with that rank. Thanks for your input Emma
On-Page Optimization | | emmas0 -
How long would it take for On-Page Optimization to have an effect on Google Rankings?
Hi there, I have a page on our website with an Interview with the author Tess Gerritsen. There has been a reasonable amount of Social Media buzz related to the page and lots of links. According to SEOMoz we are an A grade for the keyword Tess Gerritsen, we currently rank 29th on Google.co.uk for a 'tess gerritsen' search. My question is - how long would it take for any new changes to have an effect? I presume the answer would be whenever the page is crawled again. But is it wise to change one thing, then get crawled and see what the effect is, then the next day change something else and see what the effect is. Or is it wise to change one thing and then leave it a week or so to see the full effect of the change? Apologies for the vague question, if you need any more clarification just let me know. Thanks. Benj
On-Page Optimization | | Benj250