Who to outreach from?
-
Hey guys,
I hope you can all help settle an office debate?
When doing outreach for a client who do you send it from and why? I don't want to bias the answers so not going to go into much detail at this stage but I guess there are 3 possibilities (happy to hear others though):
- From an individual with an agency email address
- From an individual with a client email address
- From a persona (fictional third party)
It would be great to hear your thoughts on where you send outreach emails from and why.
Thanks!!
-
Thanks for your input. So far it looks like people are in agreement that outreaching from the client is the 'best' way.
-
I agree with Andy on this one.
Something else to think about is people want to talk to a decision maker. Well, an agency is not the decision maker at the company. At times when this is relevant, it helps to have a @mycompanydomain.com email address as to be taken seriously.
Thanks,
-
I will wait and see what your opinion is from an agency point of view and see if it differs. Be interesting to see - but from client side I would always push the agency to use my domain name emails.
-
Thanks Andy, that is great. I'll leave my thoughts until the end so I don't bias the following answers but appreciate you taking the time to give me your opinion.
-
Hi
When we have used agencies in the past, we have always created some at the agency (we shall call him John smith) his own email with our domain so john.smith@mycompanydomain.com
Just seems more professional and the person on the other ends thinks that the person works for the company and not an agency. Some manufacturer websites will only deal with peoples who's emails end with @mycompanydomain.com but I know some companies re reluctant to give out email address to none staff.
If the client gives you the opportunity to have the email address use it, at the end of the day your trying to grow your clients brand and not your own.
Thanks
Andy
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Outreach for backlinks
What are some of the best ways to reach out for back links? The goal is to get a link from their website to our root or an anchored text but what are some techniques and options to consider to make it beneficial for both parties?
Link Building | | Cfarcher0 -
I've published my forst infographic and started outreach to get links. Should I use a canonical URL and if so how?
I've published my first infographic and started outreach to get links. I've also submitted it to several infographic directories. Should I use a canonical URL and if so how?
Link Building | | roadhaulageservices0 -
Community Discussion: How is Your Brand Scaling Effective Email Outreach?
Recently, I wrote a Moz post on what I think comprises effective online marketing outreach via email: Why You Should Steal My Daughter's Playbook for Effective Email Outreach Though I'm by no means an outreach expert, it's a topic I do feel qualified to talk about, owing to having worked with numerous PR/Outreach folks, seeing what works and what does not, and because of my experience working for and with Fortune 25s in a sales, outreach capacity. I'm wondering... What's the biggest challenge you've faced with regard to outreach? How are you addressing it? What's the No. 1 tactic you've used to attain success in email outreach? RS
Link Building | | ronell-smith3 -
Is blogger outreach dead?
Hi All, I am a fairly new user of Moz Pro and so far so good! However, after identifying that my link metrics and domain authority have dropped behind my competitors I've started trying to acquire links quite aggressively. I'm currently finding bloggers on Socialix to write about my Firewood business in the UK and currently doing about 5 posts per week. However many are insisting upon including upon a disclaimer (e.g. "sponsored by Firewood Centre") and I had a few questions about best practices. Are the disclaimer rules different in the UK vs the US? There seems to be stricter policy in the US. In some cases I am providing free product, does this still mean that bloggers should include a disclaimer? The idea was to get original photography and proof of concept for the post. Is the non-follow link worthless? Again, another point argued by the bloggers. Is blogger outreach dead? Should I focus my efforts elsewhere? Please share your best link acquisition tips here! Thanks.
Link Building | | RicharCampbell1 -
Help with outreach emails for content marketing
Hello, Could I get some feedback on how to make a good outreach email? I'm using buzzstream and Rand's awesome whiteboard friday. Here's what I've put together: Hi [first name] have you seen this [our niche] article? Paragraph 1 (short paragraph) comments on what the person is involved in, and ask them how these things are going Paragraph 2 (short paragraph) talks about how I've shared and retweeted their recent important posts. Paragraph 3 (short paragraph) Asks if they would link to our article. This niche article is really useful and needed to these people. Paragraph 4 (short paragraph) I'm not sure how to reasearch and put something interesting here. [my name] co-owner [our website]
Link Building | | BobGW0 -
Giveaway outreach - duplicate content?
I'm thinking of hosting a giveaway, and promoting this to bloggers. Thinking of how to go about this, I've run into a sort of a road block. I'm thinking the best way would be to attach a flyer detailing the giveaway so that bloggers have easy access to the information. However, I fear that a lot of them will just copy + paste from the flyer straight to a blog post - which will create a lot of duplicate content. Anybody in the community willing to share their experiences and how they were able to go around the duplicate content issue?
Link Building | | ALLee1 -
Do you have PA and DA minimums for link building outreach?
Hi all! I'm putting together a list of sites I want to attack for link building. I'm looking at my competitors while also seeking specific sites I know would work well to link to us. My question is, since this is very time-consuming, do you have a minimum PA and/or DA that you require in order to perform manual link-building outreach. For example, if a site has a DA below X and PA below X, what would X have to be for you to not consider it worth your time. I'm just trying to gauge where my efforts will be best spent and trying to get some benchmarks. Thanks!
Link Building | | Kibin0 -
What is the best wording you have seen in an outreach email?
We all get them and most of them are rubbish, very few of them have taken the effort to find out who they are emailing. So making it personal and doing some research first is essential but what about the wording of the email... can you share examples you like & that have had more success for you than others?
Link Building | | tonyatfat0