Image names, product names, alt tags the same. Image names with various sizes the same?
-
I am rebuilding my site and wish to provide the best and complete information about a product and the image, and alt tag for the user. Is it ok, good, to use the same name in a image file name, alt tag, title tag AND product name? It seems to me they should be the same. Why change the product, name , image name, alt tag, and on the product page the title tag?
I am working with a product that has the same base name but with more options and duplicate image file names but with different sizes of the image. Example... SLR Camera Strap with a dependable grip pad and nylon web is the core product. Options are kevlar web, rapid releases and then rapid releases with vectran cord or kevlar web.
slr-camera-strap-dependable-grip-pad-nylon-web_1500p.jpg, slr-camera-strap-dependable-grip-pad-kevlar-web_1500p.jpg, slr-camera-strap-dependable-grip-pad-large-rapid-release-kevlar-web-ends_1500p.jpg, slr-camera-strap-dependable-grip-pad-large-rapid-release-vectran-loop-ends_1500p.jpg, slr-camera-strap-dependable-grip-pad-large-web_1500p.jpg,
Then... there will be the same image but with different sizes of the same images being built internally and held in the images folder for various devices such as slr-camera-strap-dependable-grip-pad-nylon-web_400p.jpg, slr-camera-strap-dependable-grip-pad-nylon-web_100p.jpg and on and on....
As a secondary question the file names are long but that is what it takes to describe it. If I remove the key yet repetitive base name XX camera-strap what I end up with is
dependable-grip-pad-kevlar-web
What to do?
What to do?
-
If I understand your post correctly you are trying to figure out the best way to optimize your alt tags for different versions of the same image. Alt tags should really focus on the keywords you are targeting on a page. I can give you an example from my site:
Product - Generac 6244 20kW Guardian Series Home Standby Generator with Aluminum Enclosure and 200a Transfer Switch (That is a mouthful)
Keyword - Generac 6244
URL - apelectric.com/generac-6244-20kw-guardian
Title Tag - Generac 6244 | 20kW Guardian Generator | Generac Generators
Image Alt Tag - Generac 6244 20kW Guardian Series Generator
Meta Description - The Generac 6244 has been our customers go to 20kW home standby generator. This unit is in stock and ready to ship same or next day for FREE. Call us today for more information, 123-456-7891
The image alt tag should reinforce your targeted keyword and include a shorter description than your description. Focusing on putting the most important part of the product first, then a secondary description and perhaps then a size. You don't want to have several of the same alt tags on one product, but sometimes this is unavoidable. I would say break the more specific description up between the numerous pictures. In my example I would do something like this:
1 - Generac 6244 20kW Generator
2 - Generac 6244 Guardian Series
3- Generac 6244 Home Standby Generator.
The alt tags are a good place to reinforce your keyterms and let the engines know the whole page is really centered around that specific product. It is also how Google Images display certain pictures, they use the alt tags.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to remove a link in GMB "Products & Services: places.SinglePlatform.com"
I manage a GMB account for an HVAC client and noticed in their knowledge graph it shows: "Products & Services: places.SinglePlatform.com" I cannot find this anywhere on the backend on GMB. Has anyone experienced this and how did you fix/remove the link? Luckily, the link goes to the clients profile on SinglePlatform, but the info is outdated.
Local Listings | | Bryan_Loconto0 -
Page options under title tag: Can we set these?
Hi all, Under many title tags, you see a list of sub-pages that Google suggests. So, if you search for Amazon, for example, it'll show you 6 options: Full Shop Directory - Try Prime Books - CDs & Vinyl Your account - Today's deals Can you dictate these choices with markup? Cheers, Rhys
Local Listings | | SwanseaMedicine0 -
Getting your business name on a Google Map?
How do you get your business name to appear on Google Maps? See attachment. What's the process to get this to happen? I have a Google Local listing, but that doesn't seem to be enough. ZzFnwBj
Local Listings | | Gavin.Atkinson0 -
Same location, same industry, same phone number, old name
Hey Moz! I was recently hired for some local SEO work and discovered this about my client. His business used to be called something else before he purchased it. He has the same phone number and same domain name, but there are Google My Business pages for both the old name and the new name, both of which have the same address, phone number, and domain name listed on them. I am not sure what the correct course of action is. Should I begin removing the old information? It seems as though there is no penalty in place but I don't want to build a campaign on a poor foundation. Is there a way to let Google know that this old page should not exist anymore? Any advice would by much appreciated!
Local Listings | | Trojan_SEO1 -
Foreign languages and SEO: product description
Hi everyone, I have hit a brick wall with regards with the SEO of one of our sites. This is concerning a Belgium based webshop which sells toys. The server is based in the Belgium and the domainname ends also .be . They try to put as much possible dutch/belgium text on the website but the amount of this is very low compared to the english text on the website. The problem starts when they import product description from the main manufacturer which is in english. this means when the customer visits the website, it's dutch, but the product description is in english I have pointed out this but they pointed out the fact they import with 1 click 500 products, but it takes them ages to translate this to dutch. Now is my theory, the way they are doing this, will hurt their ranking a lot in the google.be search engine compared to their competitors to the point that less than 10% of their site is in dutch/belgium and the rest in english. I am thinking of the possibility of suggesting to let them use google translate to automatically translate the products before putting them on the website. It won't be a great translation, but it will stop hurting their ranking and will even contribute to increase their ranking. I thought they do this, and put a small link to the english version of the manufacturer. I would love to hear others thoughts on how to do this with as efficient and fast as possible.
Local Listings | | sami800 -
Local listing ranking higher than domain name
Hi everyone,I was wondering why on my ranking report there is a fluctuation between the local listing page and the domain name page. Is it a way to always get the domain name ranking higher than the local listing?Thanks for your support,RM
Local Listings | | skrauss0 -
What to do if the domain name is very different from real business name for local listings
Hey guys, any advice is very welcome , I m´ ranking locally a website in the bay area for cabinets www.cabinetsbayarea.com we picked this domain name more for SEO purposes because it has the two most important keywords that we want to rank. My issue is that the real busniess name is HEMA DESIGN CENTER, so i dont know if we should change the name in the chamber of commerce to CABiNETS BAY AREA or list the business as HEMA DESIGN CENTER, with this website www.cabinetsbayarea.comr. We only mention the real name in the About Us. CABINETS BAY AREA it is more as a deparment of the real business name HEMA DESIGN CENTER What should i do? Thanks a lot, David
Local Listings | | conexion330 -
Google Places for Business Image URL Suggestions
Hi All, Currently am grandfathered on the old Bulk Upload version of Google Places for Business. I am being told that the ability to upload images using their upload tool will not be available any longer. Therefore, I am being forced to house the images for each of my 900+ locations on an outside server and then reference the web url location for each image for each location. I can handle creating the spreadsheet for this, but my question is, does anyone know of a good place to store images in folders that will create clean urls? Example, I have location 1. I have a folder on my hard drive called location 1 that has 10 unique image .jpg files in that folder. I want to be able to upload that folder to an image host/server and have the url come out something like, www.example.com/pics/location1/image1.jpg I have tried multiple online storage options so far, such as dropbox, shutterfly, and some one offs, but have not found anything that can do what I need. I don't have the ability to buy a new hosting account with FTP to create my own image storage library, so must be a free solution. Greatly appreciate any help anyone can offer
Local Listings | | dsinger0