How to improve optimization of this page
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http://www.atomicx.com/cincinnati-web-design.php
I am trying to get this page to rank for "cincinnati web design" and related phrases.
I redid the landing page with all new content, images, url, etc about 3 months ago. Since then the site is still not showing up in the top 50 results. I see no reason that the page would not be. Our seo and compute repair phrases have all gone up but our web design phrases are being very stubborn.
Thoughts?
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Simple google for "title length for best seo" would show that after about 55/58 chars your title tag drops off...and I noted that your own is 69 chars...that's "old" thinking.
Search here at moz for title length etc and I remember that there are a couple of great blog posts on just how to craft same...
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Top of mind SEO Suggestions:
Your key term is very broad and probably extremely competitive. Your h1, h2, title tag and URL use the keyterm enough to tell Google that this is what the page about. That is great. Your term only appears on the page 7 times, which I think is a little low. I know you don't want to stuff the term in too many places, but most of the repetition is in the titles and not the content itself. I would fix that for sure. I would add a hierarchy to your titles a little more effectively and get your key term in the content more.
The content (professionally speaking as a content writer) is written for the engine and not the searcher. I recommend a full rewrite to make is sound more natural, expert and informative. The keyterm might be a little difficult to get in there more naturally, but I think that you might be able to work something out.
Your internal link profile doesn't look awful. I would take the term "Cincinnati Web Design" and try to link it to a few pages on your site. That tells the engine that it is a very relative page. I wouldn't over do it though. I would make sure you are linking it to pages that rank well and have content relevant to that term.
Share the page on social sites and encourage engagement. Social signals are a great way to boost your page. If this page appears in a category anywhere on your site, make sure the title in the category is the specific term you are targeting.
Lastly, I would post a video to this page from YOUR Youtube channel, if you have one. Add a couple of pictures and make the alt tag the term you are targeting. Then, wait a couple of weeks to see if the page starts moving.
If these steps don't work, there is a chance you need to edit the meta data on page and maybe de-optimize it a bit. You could have way too much optimization for the engines and not enough for the searcher.
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I believe my specific suggestions are still valid. Perhaps the final bullet of working on domain authority will just take time as you state you are working on it. I have had great luck with local SEO when working to get non-directory links from local organization websites, newspapers, and also industry-related websites. While working on building authority, take a look at the other suggestions. Best of luck!
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Have you done a Fetch as Google for the page? If I notice a page not getting picked up I do a fetch and render. This will tell you if there is something blocking Google from viewing the page.
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We have been building 8-10 citations a month through Whitespark, have been cleaning up links, optimizing our Google +.
I understand what goes into SEO just fine. I am simply looking for another perspective into this exact page. Other pages on the site are all improving except for this page so I am inquiring into that specific matter
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Hi, there. SEO is more than onpage optimization. I recommend a deep, thoughtful read through all the great info at http://moz.com/learn/seo.
Top ideas...there will be many more in Moz's info:
- I would start with figuring out how your internal linking is working (actually not working) to distribute your SEO power across your site. Your home page has a PR of 3 and this page a 0.
- Try some schema.org Local Business markup for your NAP.
- Optimize more for web design in your Google+ MyBusiness profile and other key rich content directories.
- Work on your overall domain authority, you have lots of competition.
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