Magento webshop ranks bad on Category pages
-
Hi All!
Our webshop is www.hond.nl. We operate it for about a year now and it is not ranking on our most important pages.
Basically we have 3 types of pages: Category pages, Product pages and 'Splash' pages. The 2nd and the 3rd rank OK. But the 1st, the category pages not at all. While the category pages have the best (hand written, unique) and the most content.
For example https://www.hond.nl/hondenvoer.html is not ranking on keyword 'hondenvoer' (position 140...)
We have investigated quite thoroughly and did most common (moz) tests and can't find a reason why the category pages don't rank. (could it have something to do with the filters...?)
If anybody can shed some light on it, we would be much obliged!
Thanks, Sander
-
Tnx & yes: i'll keep it between my business partner and myself!
-
Sent! Check your email and let me know if this helps. I included the PDF of the article and the full size image if you would like to print it out. Sorry about you not being able to view the live article. Please do not repost the article on any other webpage, as it is a copywritten document.
-
-
Sander,
PM me your email and I will send that PDF over for the Competitive analysis. Its something that will help you understand what you are trying to do. Or, if you can send me your IP, I will make sure that it is unblocked.
-
Quite a few things going on I think. Firstly it is an extremely common keyword so ranking well is going to be hard anyway. I did a search and see that a lot of the results that came up for me contained the keyword in the domain name. Do you have relevant inbound links to the category pages?
I had a look at the example category page you posted. I suspect your category pages may be being seen as relatively thin pages. The main text is far below the fold and the links to the product pages are probably sending signals that the category pages are not going to answer the searchers query directly (click and click again) when we know that Google prefers to direct people to the most relevant endpoint for their query.
I notice that the paragraphs of text on the supplementary pages are not contained within HTML paragraph elements. This could be contributing to a loss of ranking potential, especially when combined with the text being low down on the page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Duplicate Page content
I found these URLs in Issue: Duplicate Page Content | http://www.decoparty.fr/Products.asp?SubCatID=4612&CatID=139 1 0 10 1 http://www.decoparty.fr/Products.asp?SubCatID=4195&CatID=280 1 0 10 1 http://www.decoparty.fr/Catproducts.asp?CatID=124 | 28 | 0 | 12 | 1 |
Moz Pro | | partyrama0 -
Local Rankings Drop?
G'morning! I got a disturbing report this morning that showed seven of our big keywords drop from high on the first page to not in the top 50. After further research I have found that we are now in Google's local cluster, but no longer on the traditional organic results. My question is this, has Google changed something that doesn't allow results in the local cluster AND in the traditional organic listings? I'm assuming that this is the case because we're doing smart SEO and have built these rankings up nicely over time, but then just fell off the face of the earth. I have attached a snapshot of Moz's Ranking History for a few of the keywords, as I assume this will help explain the story. (We're in green). Any insight would be much appreciated. Thanks! euxQb kwAqh pUxkC
Moz Pro | | jpretz0 -
SEOMoz Ranking section only showing my Homepage
My competition has a few pages showing for each term, but only my homepage shows for those terms. My SEO shouldn't be so bad that no inner pages show. What's happening? Do I have something set up incorrectly?
Moz Pro | | Ocularis0 -
Tool Request - What keywords does a site rank for?
Hi folks, Something I've never had to do before so I'm not sure which tool to use, but is there a way to determine the keywords that a website currently ranks for? Hope someone can assist 🙂
Moz Pro | | ChristopherM1 -
How Do I deal with duplicate page titles for pages on eCommerce site
Hi We have an ecommerce site selling physical products. There are a few areas where the products run into two pages. I have used canonical meta tags and next and prev meta tags too. Despite this SEOMOZ reports are still displaying these as warnings for duplicate page titles. An example would be /brand_name/range/ <link rel="next" href="/brand_name/range/?page=2" /> <link rel="<a class="attribute-value">canonical</a>" href="/band_name/range/"/> /brand_name/range/?page=2 <link rel="<a class="attribute-value">prev</a>" href="/brand_name/range/" /> <link rel="<a class="attribute-value">canonical</a>" href="/band_name/range/?page=2"/> Should I be doing something different?
Moz Pro | | wouldBseoKING0 -
Only 1 page has been crawled. Why?
I set a new profile up a fortnight ago. Last week seomoz crawled the entire site (10k pages), and this week has only crawled 1 page. Nothing's changed on the site that I'm aware of, so what's happened?
Moz Pro | | tompollard0 -
Multiple Page Title Elements?
Greetings, I am baffled by the recommendation I repeatedly receive from seomoz's on-page optimization tool. The web page I am working on only shows one title between <title>and</title> in it's head. However, seomoz is also reading "Pass to multiple" from somewhere. It recommends that I "Avoid Multiple Page Title Elements" and I would like to but cannot find them. Any suggestions? By the way, I inherited this site and am just trying to deconstruct someone else's work. As a novice, I realize there might be some obvious explanation that I am just missing. Thanks!
Moz Pro | | shedontdiet0 -
On-Page Optimisation tool on intranet pages
Does anybody know if there's any easy way to use the On-Page Optimisation tool on intranet or not publicly accessible pages? Thanks!
Moz Pro | | neooptic0