What Parameters and Rules i set to track all types of click?

[bkmitesh]

Hello Expert,

If i want to track all types of clicks either link, button, drop down etc for my website then what parameters i add in "Event Tracking parameters" and what will be firing rules.

I already have universal analytic and google tag manager.  Track Type as even i selected in google tag manager now please tell me 1) what i add in category, Action, label? 2) what should be the rule.

I will be really thankful to you if you give cut to cut answer instead of sharing post.

[max.favilli]

If you want to track a button click using Google Tag Manager you still have to use analytics api as described in the link I posted earlier.

No I am not aware of any other way of tracking button clicks than using javascript. If the button clicks trigger an url change you can of course track it indirectly, tracking the url change.

GTM also needs you to add analytics api call for tracking transactions: https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingEcommerce

Same goes for site speed and few others.

Adding that javascript does of course introduce a potential delay a slow down user experience. Based on my experience the delay is negligible.

If you need to chain a lot of tracking calls I suggest deferring them.

I strongly suggest you to design and plan (carefully) what you really need to track first.

[bkmitesh]

I have E-commerce site, and 2nd thing when GTM is going very advance still you want me to use javascript? Is it not possible to work or track without javascript?

Also i have E-commerce site with more than 10k products, so if i directly configure event tracking in tag manager for all types of events so  will it affect to 1) site speed 2) or it will work slow of the user? or push data layer is best option to track events instead of directly configure all events in tag manager?

[max.favilli]

You may end-up overwhelmed with data if you really track every single click anywhere. You should analyze what is really helpful to track what is not.

Analytics is giving you a ton of information, have you already spent time analyzing all of it? Understanding it? And taking all the actions to improve your metrics?

You didn't mention what kind of site is that. Blog? E-commerce? Your target is selling? Promoting a brand? Collecting emails through form submission? If you analyze what is your target and what are the path and goals you expect from your visitors you will find out what it really matters to track.

Said that, if you really what to track everything, you can just use jquery or any javascript library to override click events, and use analytics javascript api to track events:

https://developers.google.com/analytics/devguides/collection/gajs/eventTrackerGuide