Ecommerce data in universal analytics
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Does any have the same issue. We are tracking e-commerce data in GA universal. We are finding that sales are being recorded on the day of the sale and again a few days later. It does only seem to be 1 or 2 sales that do this not all.
Does anyone have any suggestions? Much appreciated.
David
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I have this issue and for a couple of reasons:
The first being someone adds something to the order after they place it. This is the most common for me. Because the order is already placed and has the same order number, it just puts the whole thing back through Analytics.
The second time I see this happening is when someone uses Paypal. It is recorded once when the order is placed and when we get the transaction from Paypal and enter it into our website.
The third time I see this is when there is unusual change to the order, like a return, a discount added, a cancellation. If you track your revenue by Sales Performance you will be able to filter out the old orders by order number. It is a little time consuming, but you will get the clear picture. You can export the data to excel and remove duplicates, or filter them out manually if you do this daily like I do. If you do it by month it is easier to filter out the duplicates with the "remove duplicates" tool.
Oh, I have found this is most common with users who are in IE, Safari or Opera. I am not sure why, I don't see it happening a lot in Chrome or Firefox.
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I'd agree with Max.
My initial thought is that somehow, the conversion to purchase tracking code is being triggered (properly) when the end user places an order and gets to the order success / confirmation page.
It's possible that when you are processing the order for shipment, or something like that, you are inadvertently triggering the same code? It could also be possible that the end user, going into their account to check on shipping status, etc, is re-invoking the trigger for the conversion to purchase / eCommerce order.
I hope that helps...
-- Jeff
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Check your tracking code. Never seen that happen to me.
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