Multiple product hierarchies (creation of refurbished products section) - best solution?
-
Hi all, I'm in discussion with a client who wishes to introduce a 'refurbished' products section to their website. This section will effectively replicate the structure of the 'brand new' products section. Unusually the key difference will be the fact that the 'refurbished' products section will feature significantly more products than the 'brand new' section, in the region of four times as many. As a guide the website currently stocks approximately 200 products across 8 core product areas. We have recommended that the two sections should be combined in order to prevent the creation of two separate product hierarchies. With 'brand new' / 'refurbished' products segmented via filter functionality. However the client is set on having two separate product hierarchies, i.e. a 'refurbished' section within a completely separate directory.
Just wanted to crowd source opinion, in additionally to gaining insight if anyone has experience of a similar request. What solution did you implement? My feeling is that there is a high likelihood over time of the 'refurbished' section growing in authority and starting to outrank the 'brand new' products section. Not to mention a key missed opportunity to group and build authority / content within one product hierarchy.
All thoughts and opinions much appreciated!
-
I'd worry mostly about it becoming a duplicate content nightmare. It would be better to have a choice to buy the brand new item or a refurbished one on a single product page. Think of how Amazon lets you select different versions of a books, movie, etc., different sellers, new/used, etc., all on one page.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Faceted Navigation URLs Best Practices
Hi, We are developing new Products Pages with faceted filters. You can see it here: https://www.viatrading.com/wholesale-products/ We have a feature allowing to Order By and Group By, which alters the order of all products. There will also be the option to view Products as a table, which will contain same products but with different design and maybe slightly different content of each product. All this will happen without changing the URL, https://www.viatrading.com/all/ Is this the best practice? Thanks,
Intermediate & Advanced SEO | | viatrading10 -
Same language, Different countries. What would be the best way to introduce it?
Hello, We have a .com magento store with the US geo targeting We're going to launch a different versions soon, one for the US, and another one for Canada (we're going to add a Spanish and French versions later as well) The stores content will be same, except currency and contact us page. What would be a better strategy to introduce it to Google? What is better URL structure? example.com/ca/ , example.com/en-ca/ , or ca.example.com/ ? Should we stay with the original www.example.com/ (example.com) and just close an access to /ca/ and /us/ / or use rel=canonical / or use "alternate" hreflang to avoid duplicate content issues? Thanks in advance
Intermediate & Advanced SEO | | Meditinc.com0 -
How to come up with the best title tags?
Hi Guys, I know title tags is one of the most important things that google looks at, any tips or advice around how I can go about improving the ones I have currently? I'm ranking pretty decent for all domains, slowly but surely, my main keywords are online psychics, online psychic readings, chat psychics, chat readings, tarot readings, and psychic readings. Any advice would be much appreciated, or direct me to resources I can look into helping me get onto the right path. my website is http://bit.ly/1KTbWg0 Thanks
Intermediate & Advanced SEO | | edward-may0 -
Best practices for structuring an ecommerce site
I'm revamping my wife's ecommerce site. It is currently a very low traffic website that is not indexed very well in Google. So, my plan is to restructure it based upon the best practices that helps me avoid duplicate content penalties, and easier to index strategies. The store has about 7 types of products. Each product has approximately 30 different size variations that are sometimes specifically searched for. For example: 20x10x1 air filters, 20x10x2 air filters, 20x10x1 allergy reducing air filters, etc So, is it best for me to create 7 different products with 30 different size variations (size selector at the product level that changes the price) or is it better to create 210 different product pages, one for each style/size?
Intermediate & Advanced SEO | | pherbio0 -
Multiple distinct businesses owned by Group
I work for a company which owns 14 different brands, all of which have their own domain, website, sales teams, management teams etc. 10 of the websites sit on the same IP address and have the same (or very similar) WHOIS records. The group website links to all the other sites on an 'Our Companies' page, using the anchor text 'visit site' underneath a brief about that company. My question is what are the ramifications of having those 10 sites sitting on the same servers? They are distinct companies but they mostly have a similar theme. They don't really link to each other unless it's a genuine reason for a cross-over. My CEO has asked me to arrange to move some to other servers but I'm not 100% convinced it's necessary - and wouldn't moving over at this stage look like we're trying to hide something? (Most of the sites have been going for 5 years +). Looking at the WHOIS, or the address in each site's footer makes it clear that they're all part of the same umbrella group. And should I nofollow any links between all the sites? There's not many, it's mainly just the ones on the main group website.
Intermediate & Advanced SEO | | Betfred_James0 -
Removing hundreds of old product pages - Best process
Hi guys, I've got a site about discounts/specials etc. A few months ago we decided it might be useful to have shop specials in PDF documents "pulled" and put on the site individually so that people could find the specials easily. This resulted in over 2000 new pages being added to the site over a few weeks (there are lots of specials).
Intermediate & Advanced SEO | | cashchampion
However, 2 things have happened: 1 - we have decided to go in another direction with the site and are no longer doing this
2 - the specials that were uploaded have now ended but the pages are still live Google has indexed these pages already. What would be the best way to "deal" with these pages? Do I just delete them, do I 301 them to the home page? PS the site is build on wordpress. Any ideas as I am at a complete loss. Thanks,
Marc0 -
[e-commerce] Should I index product variants?
Hi guys, I have e-commerce site, that sells car tires. I was wondering would I benefit from making all Product Variants ( for example each tire size ) as different page, that has link to the main product to provide some affiliation, or should I make each variant noindex, and add rel=canonical to the main product. The benefits from having each variant indexed can be many: greater click through rate more relative results for customers etc. But I'm not sure how to handle the duplicate content issue ( in this case, only the title, URL and H1 can be different ). Regards.
Intermediate & Advanced SEO | | seo220 -
Multiple blogs for seo
I have signed up for some rather expensive lawyer directories that have very high domain PR, 's of 6 or 7 . Some of these allow you to make blog posts or articles on their site which should be good for SEO because of the high domain PR. I understand that if I do a lot of posts on one of these blogs with links back to my site, I should rapidly reach the point of diminishing returns because they are all coming from the same domain. Therefore, I plan to mix up my blo posts betwee several of these sites and also rewrite them and post them on my own site's blog. My question is this, if I post on any of these sites and I link back to internal pages of my site, and not to the home page, does this offset the "diminishing returns" factor? Paul
Intermediate & Advanced SEO | | diogenes0