Homepage ranks worse than subpages
-
My homepage (www.mach7t.com) is optimized for "enterprise imaging solutions", but only ranks #55 in Google. The rest of my subpages rank much better than that for their respective keywords, many on page 1. Any ideas why this might be?
-
Thank you everyone for your input. We will try some of these ideas and let you know what works!
-
Hi!
Try messing around with your home page title tag. It's displaying as "Mach7 Technologies: Enterprise Imaging Solutions" for me in the SERPs. Google loves pushing brand names towards the beginning of the title tag and valuable keywords further away. Switch it up and see what Google likes. Even something like "Mach7 Enterprise Imaging Solutions" might bump you up a tad.
Also, Google isn't preferring the meta description you added to the page. It's using "Explore our award-winning enterprise imaging solutions and find out how an image management strategy can consolidate data access and sharing across the ..." from your home page. Try some variations of that so that the meta description doesn't get cut off in the search results.
Worth a shot! Good luck
-
I would agree IF the video is something that people would search for, e.g. big branding content, humor, viral content, music or celebrity related.
Otherwise you're just generating traffic for YouTube. Conversions from visitors to your YouTube page for your company to clicks back to your website will run around 1%.
And the YouTube page for your video is likely to outrank your own page that embeds that video.
Phil Nottingham from Distilled is the master of the universe when it comes to video SEO...see his writeup here where he talks about the pros and cons.
-
I would use YouTube instead. Just because it is another search engine itself and can help increase traffic to your site.
-
I'd agree with Monica. Panda's above-the-fold algo is absolutely going to slay your home page. You've got only 1 sentence of content above the fold. Your images in the slider are all clickable (except the Lego image), and besides, they don't seem to be foreground images (except the Lego image)...Panda is likely going to see them as decoration.
Your video is probably not seen as video. I see no schema.org/VideoObject markup, and it doesn't seem to be one of the standard embeds (YouTube, Vimeo, Wistia) that Panda can likely recognize in the HTML.
Everything else on the page is clickable, which (this is my theory only) is likely to cause Panda to see it as navigation....not content.
So....I'd recommend:
- chucking your current slider; choose a different plugin (or write it from scratch, it's only a couple dozen lines of Javascript and a few links of plain old boring HTML), so that the images are seen as content AND they're not clickable, except the next/prev slide buttons
- redesign your layout to pull some of the text below up above the fold, including moving the Archive & Communicate section and its siblings above the giant buttons
- use Wistia to embed the video, and follow their instructions re: creation of a video sitemap
I'd also recommend going into Google Webmaster Tools, and doing a Fetch & Render on your home page, to make sure that Google is able to see your page laid out the way you expect.
-
The only thing I would recommend here is to add a little more content to the home page. The design is superb and the keyword use is natural. I think with how competitive the word is you might need to use it a little more. Maybe 12 times instead of 8. It appears to be pretty competitive.
Did you run the page through the on page grader? And did you check your links in open site explorer? Run an advanced SERP in the Keyword Analysis tool to compare your metrics with the SERPs on page 1.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Not ranking
Hi,
Intermediate & Advanced SEO | | SharonEKG
so our website (www.18brandz.com) has been up for 8 months now and has not been ranking yet, we are indexing, moz crawler SEO issues are regularly fixed and we are down to about 25 non major issues, i started using google lighthouse to optimize and had made changes. we post GOOD quality in house written unique content, we follow an SEO templet of guideline i wrote for titles/meta title tags, structure, site speed has been optimized and as for the moment we rank A OR B with no major issues on all speed checking sites possible (gtmetrix/google speed insights/ webspeed... etc) but nothing. and i cant figure out why we wont rank, our field of digital marketing is a tough one and very competitive , i know, yet not ranking for so long seems odd. our only know fact major disadvantage is the lack of links and no link building strategy. any suggestions? any idea?1 -
Lost homepage rankings for one day
We had a strange thing happen to our website. We have a website that ranks for top keywords for some years. Last week we lost alle of our rankings for one day. The strange thing was, that the rankings were only lost on the homepage, the homepage didnt rank anymore. Even when i googled for 'homepage.com' google showed 'homepage.com/page' and not the homepage. After some reading i checked for the following: no-index sources in the source code - but no results checked for http respons code - 200 ok status checked for downtime in pingdom - no downtime With no rankings on the homepage i was losing 90% of the traffic, i went to GWT and did a fetch as google request, the website looked okay. After that i request a new indexation request. After this the website was back in google with all the old rankings. But what has happend, is still a question for me. Can this be an hack or a wordpress problem or is this realtime penguin with a hit. I also read things about Google flux, but it didnt happen before and it was just the homepage, with no index at all. What happend?
Intermediate & Advanced SEO | | remkoallertz0 -
Is adwords data in organic ranking relevant?
we have noticed that without our adwords, our bounce rate is about half (outstanding rate) as compared to when we enable adwords (relatively bad). This of course amplifies across the board for other engagement metrics. So basically it looks like our website is not deemed too relevant and engaging when we bring in PC as compared to organic views. Does anyone have information if the search engines use this data without correcting out the PC visitors brought through adwords? this would mean to us that without having adwords we have a much better chance of ranking organically. very curious about what your experiences are as experts! Thank you in advance! Cheers, Nima
Intermediate & Advanced SEO | | TVape0 -
No Google Ranking..yet
I have een working on my site for soem time. Trying to take the right steps to achieve good ranking in the long run and present the information we need to showcase to prospective clients. After several months I still see no ranking at all and I'm wondering if its becasue the front page is using a design similar to a one page website design? If anyone can provide some insight I would appreciate it. Even the smallest nudge i nthe right direction. We are also developing some new content for a blog and expanded written content for our services page. http://thatworksdesign.com
Intermediate & Advanced SEO | | Bvrettski0 -
Problem with Google reading https homepage?
Hi Moz Community, In July, we changed our homepage to https via a 301 redirect from http (the only page on our site with https). Our homepage receives an A grade in the ‘On Page Grader’ by Moz for our desired keyword. We have increased our backlink efforts directly to our homepage since we switched to the SSL homepage. However, we still have not increased in search ranking for our specific keyword. Is there something we could have missed when doing the 301 redirect (submitting a new sitemap, changing rotbots.txt files, or anything else??) that has resulted in Google not correctly accessing the https version? (the https page has been indexed by Google). Any help would be greatly appreciated.
Intermediate & Advanced SEO | | G.Anderson0 -
New site - when will it rank?
We changed our domain 6 weeks ago as we had a penalty we couldn't shake off... My question is: How long will it take to rank for our keywords. I appreciate this is a difficult questions as there are a lot of factors that will effect our ranking. Do Google wait a period of time before allowing a new site to rank well?
Intermediate & Advanced SEO | | jj34340 -
What is wrong with my once highly ranked site?
Hello, I'm really desperate for some help. I believe I've been hit by Panda as traffic started diminishing late March for my 6 year old website. I've never had a sharp drop, only gradual. I've lost a load traffic since then. I did change shopping carts in June since I had a a canonical issue from my old cart that couldn't be corrected. The old cart also did not allow me to have unique product titles and the urls were garbled with letters, numbers, etc... I know Panda did not like that. I've made several changes (cleaned up broken links, added more content to my site, added Disallow: /search/ and Disallow: /search to my robots.txt file to avoid duplicate content from my search box.) My most prized keywords (tutu and tutus) are on page 15 or so of Google now, when they used to be on page 1 or 2 at the worst. Other good ones are slipping too. I do need to hire an SEO to optimize my titles eventually as I believe my they are still a bit stuffed but before I do that, I am just trying to get the other stuff done first. My main questions are this... Do any of you see something else that looks bad to you in the eyes of Google? I'd love the cold, hard truth as I'm pretty desperate for my site to recover, if at all possible. Thank you in advance! Here is my site: http://alturl.com/mvmux
Intermediate & Advanced SEO | | tutugirl0 -
How Does This Site Rank So Well?!
So this website -> http://bailbondsripoffreport.com/ Ranks on the First Page for the term "Bail Bonds" It's the spammiest crappiest piece of junk website ever! lol - How does this site rank so well, it's not even a year old and it's link structure is crap. Can I like report them and have them removed lol. Any ideas would be appreciated. Thanks!
Intermediate & Advanced SEO | | utahseopros0