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Google crawling different content--ever ok?
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Here are a couple of scenarios I'm encountering where Google will crawl different content than my users on initial visit to the site--and which I think should be ok. Of course, it is normally NOT ok, I'm here to find out if Google is flexible enough to allow these situations:
1. My mobile friendly site has users select a city, and then it displays the location options div which includes an explanation for why they may want to have the program use their gps location. The user must choose the gps, the entire city, or he can enter a zip code, or choose a suburb of the city, which then goes to the link chosen. OTOH it is programmed so that if it is a Google bot it doesn't get just a meaningless 'choose further' page, but rather the crawler sees the page of results for the entire city (as you would expect from the url), So basically the program defaults for the entire city results for google bot, but for for the user it first gives him the initial ability to choose gps.
2. A user comes to mysite.com/gps-loc/city/results The site, seeing the literal words 'gps-loc' in the url goes out and fetches the gps for his location and returns results dependent on his location. If Googlebot comes to that url then there is no way the program will return the same results because the program wouldn't be able to get the same long latitude as that user.
So, what do you think? Are these scenarios a concern for getting penalized by Google?
Thanks, Ted
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Thanks Cyrus. Very good points!
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Thanks Sheena. In the second scenario good point--they are generated via user POST so in theory Google should never see them or index them, but since they can be shared Google ends up finding them, so I do need to make sure Google doesn't index them if possible.
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This is not the definition of cloaking and I wouldn't worry too much about any penalty.
That said, anytime you redirect googlebot to a different experience than users it's a situation you want to be very careful with, and in most situations avoid. Often this is solved by serving different experiences via javascript. Even though Google is pretty darn good at parsing javascript, they will often interpret the default version of a page as if the javascript is turned off.
Regardless, I'd keep an eye on search results, Google Webmaster Tools, cached versions of your site and make ample use of "Fetch and Render" in GWT to ensure Google interprets your site they way you think it should.
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I do not have experience with any site using this type of selector, but theoretically you should not encounter any problems as you're showing different content with the intent of improving the experience, not to deceive. If Google handles this like an ip-redirect, then you should be fine.
In scenario 2, however, I'm wondering if you even want Google to index these URLs - since it sounds like these URLs will be dynamically generated & might end up being duplicates of other pages on the site (similar to internal search pages). Something to watch out for!
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