Does Not listing the prices on my website hurt?
-
Hey Mozers,
I currently run a catalog type website and there are no prices listed. Would you happen to have an article of some sort that could back up why not listing prices is bad?
I'm trying to express the importance of listing prices on the website.
Can anyone help, The more articles the better!
-
without a price, how can I determine if you are making the best offer...this IMHO is so important for commodity products...
-
Agree,
Use your own client's data to support this theory.
- Compare his or her site data to industry average conversion and bounce rates.
- Survey the site's top competitors. Note how many do and don't show prices. Point out that the top ecommerce sites all list prices.
- Suggest a customer survey or A/B testing to understand why people don't convert.
- Look at your client's and competitor reviews and site mentions using Moz's own Fresh Web Explorer. What are prospects and customers saying about your client and competitors's sites? Are prices discussed?
Build a case for what seems like common sense to the rest of us.
If your client is like the one Lee describes (fuel, with fluctuating prices), then you should at least provide something helpful like "We don't list prices because they fluctuate daily. Please refer to X to gauge industry pricing."
-
It is definitely better to advertise with the prices. It is suspicious when sites don't have their prices up and extremely frustrating for the searcher. What is good for the searcher is good for the search engine.
-
Hey,
I don't know about the benefits, but I do know that when ever I'm looking for a product I like to see the price.
A genuine recent example;
In November I wanted to purchase some calor gas for heating , I searched locally for a supplier and none of them listed a price, you had to call for a price - in hindsight this is probably to do with fluctuating gas prices. Anyhow I didn't buy from any of them. I asked a neighbour who they bought from and how much they charged and I purchased from their supplier. For all I knew the other suppliers were cheaper, but I didn't buy because I didn't know!
Its a matter of understanding modern internet users, my experience is that people have a low patience thresh hold and if they can't find what they want, they'll move on and search elsewhere, its a lot easier to click back than pick up the phone, I also think that seeing the price is an important piece of information, but that's just me,
Sorry I know this isn't the technical answer you were looking for, but I saw your question and was reminded of searching for gas last month.
Cheers, Lee
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Is there a tool that will find a string from the source code from a list of URLs?
I need a tool that will run through a long list of URLs (from multiple domains), look for a specific string in the source code and then produce a CSV showing in which URLs the the string was found. This is for legitimate research, not for any nefarious purposes Any ideas of such a tool already exists?
Search Behavior | | richdan0 -
Does anyone know of a predictive demographics software that helps a website predict its audience based on cookies, or whatever info it has?
Hi guys, I'm looking for a predictive analytics software for better understanding our audience online. Has anyone heard of or used a software that takes the visitors currently coming to your site and uses that data to 'predict' more information about them? Such as age, location, purchasing power, etc? Please let me know if you have!
Search Behavior | | Raconteur
Thanks,
Sabilah0 -
How to capture leads from website?
Hi, We have a contact and a registration form on our website to capture leads/enquiries. However, I have come across many websites who give away many resources for free i.e. without asking for any user details. In this case, how do they track or capture the data of people coming to their website and interacting with the content? There are other methods we well like CTAs, pop-up on exit intent etc., but these are different to what I have asked above. Regards
Search Behavior | | IM_Learner0 -
Re-Launching Old website with New SEO Friendly Features - What should I track?
Hey Mozers, I was brought on to the team to Optimize the old website to make it more SEO friendly and I was able to get some cool features up. What Analytic Key points should I keep track of? The website launches in 2 weeks and I think Now would be a great time to start gather data bout the old site. I'd like to make sure I keep the website under a microscope to make sure there are as little errors as possible. What am I missing I already have: Page Authority Domain Authority Bounce Rate Time on page Visitors/Sessions Unique Visitors/Sessions
Search Behavior | | rpaiva0 -
Should my commerce store be on a separate domain to my main website
Hi, I have a brochure style website mycompanyname.com that gives lots of detail about my company and what services we offer etc. I am soon going to be adding an commerce solution (haven't decided on opencart or paid such as shopify yet). I was wondering... is the best way to have a shop to have it on a completely separate domain like mycompanynameonlinestore.com or simply add it to a sub folder on my main brochure style website like mycompanyname.com/onlinestore Many thanks to anyone who takes the time to help me make up my mind!!!
Search Behavior | | SeoSheikh0 -
Why does my website not rank better for the keyword i am going for?
My website is www.canadafloraldelivery.com. I just can't seem to get my webpage ranked well for the keyword " Flowers Edmonton " . Also I can't seem to get my Google local listing on the map for many keywords. Is there something obvious that I am missing? Any help would be very appreciated.
Search Behavior | | CKerr0 -
Hi guys.. post-penguin my website coming in and out of serps every other day... what reason for that? ie. #11 --> #300+
We had one of the pre-penguin "unnatural links " messages in WMT - then Penguin hit April 24th/25th.. wee then set to work on Link profile... since 19th May we have had numerous search phrases come 'back' into rank pre-penguin for a day ie.. #5 - #10 and then drop the next.. ie 300+ this has been happening across a wide range of key phrases.... in fact it may well be that the key phrases are added to the serps 'briefly' or for a set amount of time... but our ranking checker checks daily so while it appears to be every other day in and out there may be another pattern... but the question is What is Google doing here and Why? any suggestions?
Search Behavior | | Geminineil1 -
Have you seen any good articles on implementing customer reviews on an E-commerce website
Looking for a great article on implementing customer based review system with the ability to feed that data to Google with rich snippets.
Search Behavior | | WebResource0