Faking headings, good or bad?
-
Recently i got into a discussion with someone regarding the use of headings on an e-commerce website.
i had used headings whenever a heading was used in the design, they all marked the subject of the given section.
For example: The sidebar contains items for filtering products. Each filter had a
containing the name of the filter, like colors or brands.
The discussion i had was about whether the use of headings was appropiate because the words contained within the heading had nothing to do with the main subject of the page (Soccer in this case).
The advice from the SEO agency was to replace the headings with a different html element like a div or span and style this so it looks like tge heading in the design.
What do you guys think?
-
Given they were
tags and not something more powerful like an
, I'm not sure how detrimental it would've been, however, I think your SEO agency is right to change the HTML element to something else.
How the
tags were being used was outside their initial design (page hierarchy and design), as davebuts pointed out above.
-
I agree with your SEO agency.
Heading tags should be used to provide a hierarchy for the content on a page, not just to format text.
Heading tags should be avoided in page templates where they are not relevant in demonstrating the hierarchy of content on a page - ie. in the header, main navigation, sidebars and footer.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
How to explain to a client that duplicate content is bad...
Afternoon! An SEO client of ours has copied a load of landing/category page content from other sites. Lots of emails have been sent back and forth asking them to remove it, but they are adamant to keep it up there until we have time to amend it. We have explained to them: The Google penalty risks The copyright risks The short and long-term implications for their brand new business/website The money they are spending on our SEO package could be completely wasted if they're caught I think the above is pretty black and white, but the director of this company will not budge. Does anyone have any different approaches? The director said he's happy for us to amend the content but, in the meantime, the plagiarised content will not be removed. Cheers, Lewis
On-Page Optimization | | PeaSoupDigital0 -
Why do I have 2 different URL's for the same page - is this good practice?
Hi GuysMy father is currently using a programmer to build his new site. Knowing a little about SEO etc, I was a little suspicious of the work carried out. **Anyone with good programming and SEO knowledge, please offer your advice!**This page http://www.thewoodgalleries.co.uk/gallery-range-wood-flooring/ which is soon to be http://www.thewoodgalleries.co.uk/engineered-wood/ you'll see has a number of different products. The products on this particular page have been built into colour categories like thishttp://www.thewoodgalleries.co.uk/engineered-wood/lights-greys http://www.thewoodgalleries.co.uk/engineered-wood/beiges http://www.thewoodgalleries.co.uk/engineered-wood/browns http://www.thewoodgalleries.co.uk/engineered-wood/darks-blacks This is fine. Eventually when we add to our selection of woods, we'll easily segment each product into "colour categories" for users to easily navigate to. My question is - Why do I have 2 different URL's for the same page - is this good practice? Please see below... Visible URL - http://www.thewoodgalleries.co.uk/engineered-wood/browns/cipressa/Below is the permalink seen in Word Press for this page also.Permalink: http://www.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/and in the Word Press snippet shows the same permalink urlCipressa | Engineered Brown Wood | The Wood Gallerieswww.thewoodgalleries.co.uk/engineered-wood/browns-engineered-wood/cipressa/ Buy Cipressa Engineered Brown Wood, available at The Wood Galleries, London. Provides an Exceptional Foundation for Elegant Décor, Extravagant .. If this is completely ok and has no negative search impact - then I'm happy. If not what should I advise to my programmer to do? Your help would be very much appreciated. Regards Faye
On-Page Optimization | | Faye2340 -
A good SEO praxis?
Hi all, having a worpress site with 10 DIFFERENT pages (each with its own different content) and consequently 10 DIFFERENT keywords to optimize......Can somehow Google penalize me for having such a number of different keyowrds? I guess sometimes there no way to avoid it. It depends on the content of each page. You'll need a keyword to optimize them (if you consider they are relevant enough). Thanks.
On-Page Optimization | | juanmiguelcr0 -
Is .PW domain is good for SEO?
I want to register .PW domain which has recently got live to register. I am in doubt should it is good for SEO or not.
On-Page Optimization | | semmediapvtltd0 -
SSL Seals, Good, Bad or Neutral for SEO?
Does anyone know if there are any advantages or disadvantages to going with the extended vs normal SSL seals in terms of SEO work?
On-Page Optimization | | absoauto0 -
What to do with 40 short articles to make room for 5 good thorough ones
Hello, On my life coaching website, I have 40 articles that I want to replace with 5 good ones (to get up-to-date in modern content writing). The new articles will be long, thorough, and graphically stimulating. What do I do with all these old short articles. There's no backlinks on them, but they are gaining a little traffic. I'm not sure I want them around since they're not high quality enough. What's normally done?
On-Page Optimization | | BobGW0 -
Leather goods manufacturer: mention leather everywhere?
This may be a very basic question, but with all this talk about overoptimization I just want to make sure we get this right. We run a webshop for a manufacturer of leather products. Billfolds, iPhone sleeves, briefcases etc. Their company name (also the domain name at which the webshop is active) does not include 'leather'. Obviously, leather is an important keyword for these products, but having a category page with 'leather X', 'leather Y', 'leather Z' not only looks weird, it might even look spammy. The same, though to a lesser extent, is true for the category names. Do we really want to have 'leather billfolds', 'leather ipad sleeves' etc. at the top of every category? Can anyone give some tips, pointers, best practices perhaps for when an important keyword is basically true for every category/product/page of your site? How do you include it without overoptimizing?
On-Page Optimization | | DocdataCommerce0 -
Lists of Product Links: What is good, what is bad?
I am a web designer but a bit of an SEO noob (trying to get better at both). I am working with one particular client on a site I inherited with existing structure. This client has about 10 products on 2 pages. On every page there is a product list that is basically the same list sorted in 2 ways: 1st by product, 2nd by usage. These all link to internal anchors so this might be an example on www.site.com Cleaner X1 - links to www.site.com/cleaners.php#x1
On-Page Optimization | | mparry9
Cleaner X2 - links to www.site.com/cleaners.php#x2
Cleaner X3 - links to www.site.com/cleaners.php#x3
...
Cleaner For Brick - links to www.site.com/cleaners.php#x1
Cleaner For Marble - links to www.site.com/cleaners.php#x2
Cleaner For Stone - links to www.site.com/cleaners.php#x3 Obviously this adds about 20 links on every page on the site (including the actual pages these products are on). What are your thoughts on this? Good idea or bad to have on the site? Should I remove the redundant links on the actual page that product falls on...or is this bad and should be removed altogether?0