SSL Seals, Good, Bad or Neutral for SEO?
-
Does anyone know if there are any advantages or disadvantages to going with the extended vs normal SSL seals in terms of SEO work?
-
Google has now changed their algorithm so it will PROMOTE SAFER SITES, thus using any form of SSL, SSL EV or similar will help SEO, however, you have an existing domain with a lot of ranking keywords/pages and inbound links, you have to do a "Domain forward", so the SEO might take a little hit initially, but from what I gather, the net benefit will be that adding an SSL will help SEO. It for sure helps with conversion rates anyway.
-
SSL seals are usually for conversion purposes to let customers know it is secure.
However, SSLs like Norton, have icons next to their SERP if the user has Norton Antivirus option installed. So this could increase your CTR.
In terms of SEO, there is little to no effect. I've implemented Norton Verisign and saw no change in rankings.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Using Hidden Text Behind the Logo as H1 is good seo practice?
Hello Experts, For my website if I use use logo as h1 for homepage but that logo will not be actually h1 but hidden text ( text is my brand name or website name) behind will be h1 so it is okay to use in this way? Using hidden text as H1 is fine as per google? Thanks!
On-Page Optimization | | pragnesh96390 -
Good CTAs for Meta-Descriptions: Direct, Indirect, Narrow, Broad?
It is no secret that good meta descriptions should be written to incite the searcher to click on the result without misleading them. Time and again I read that there are measurable effects by including "strong" CTAs (calls to action). What constitutes a call to action seems by some to be taken really narrow (i.e. "Click here to learn more!" - a very specific action that is spelled out) and by others rather broadly ("... Offer available till December 31" - only implicit, the action [buying/securing] not even mentioned). I now wondered: Many "guides" still recommend rather blunt calls like "Click here", "Read more", "Discover how". Personally I find those really unattractive and often a waste of space. However, I am not the benchmark and favour the informational side perhaps a little too strongly. Do those direct but general CTAs really work well in every case* or should one be more elaborate/indirect? I am looking forward of hearing your experience/opinion! Nico Yes, of course it is "test, test, test" and to some degree each case is different; looking for general patterns, though 🙂
On-Page Optimization | | netzkern_AG0 -
Question For SEO Companies From An On-line Retailer
When employing an SEO company what should I be looking for? When I go to a companies website I look for how many keywords they have ranked on Semrush. Most of the companies that I have looked at do not rank very many. Saying most I am talking about 10-12 companies. There was one company that had a lot more than anyone else but their reviews were awful. Then I look at their clients websites to see how many keywords they have ranked and this is where I am baffled. Quite a lot of them especially retail sites with lots of products have very few keywords ranked and my belief is that the more related keywords that you have ranked the better you will do. I also look at how the thier organic traffic is doing over a number of months. what surprises me most is that companies are advertising clients websites where it looks like traffic is climbing and then all of a sudden there is a big drop. Am I missing something in order to find a company that will do what we are paying them for? Thank you in advance.
On-Page Optimization | | Palmbourne0 -
Maximum page size for better seo results?
Does really page size affect the results in search engines? And, what is the maximum in this case?
On-Page Optimization | | Eslam-yosef0 -
How to hide element without affecting SEO listing
I have a problem I would like to remove header from normal page flow as I already have same information copied in CTA box but I need this header for SEO, is there a way to remove this header from a document flow without being blacklisted by google?
On-Page Optimization | | tesdublin0 -
Address on Every page of the website for Local SEO? Good or Bad?
Is this good idea to add business address on every page of the website?, How Google see this? and This is Good or bad for ranking?
On-Page Optimization | | Dan_Brown10 -
Are Bullet Points Bad For Context?
Cyrus' webinar yesterday got me thinking about the use of bullet points and Google's increasing affection for context and semantics. Because of their brevity, I can see bullet points parsing up context/semantics etc. Some of our competitors (apparently trying to appeal to Google) are writing 2-4 sentences about the product in the desciption section followed by bullet points repeating the same information. They'll also put a few sentences of description at the top of the page above the price and then repeat it below in the description (this is relatively common). I put text in the description section and like bullet points as a shopper because I can quickly and easily see important information - therefore I use them heavily in product descriptions. Is Google smart enough process bullet points and mash together context or would Google prefer content in well written sentences? Should I be frying bigger fish?
On-Page Optimization | | AWCthreads0 -
Recommended SEO company/expert
It's as simple as the title. We're a well established ecommerce company about to move away from the actinic platform on to a new magento site. Of late our long held rankings have slipped and we are looking for guidance in making up the lost ground and getting the most SEO wise from magento. Thanks is advance.
On-Page Optimization | | LadyApollo0