Higher rankings, low traffic
-
Hello There,
My question is the following:
How come my rankings are much higher than when I started with the optimization process (1 year ago) but my organic traffic is lower compared to the previous year (it didn't increase at all)?
NB - I haven’t received any penalization and the keywords I am targeting are definitively searched and are the most important for my company.
Thanks a lot
-
I would prefer some more details- which keywords, why do you chose them, higher rankings means what? Two, Three or 20 Positions? How often is it searched and how much klicks do you have. Whats the Keyword trend?
Maybe the chosen Keyword is wrong, maybe the topic isn't as hot as last year, maybe its an ugly search snippet ...
-
If your direct traffic is down as well, this could be demand issue.
A couple of years ago we did some work on a website centred around a technology that was going our of fashion fast. We got great results in terms of rankings and additional exposure, but the overall traffic barely stayed level. The issue there was simply falling demand.
Changes in demand are often most noticeable as part of seasonal cycles. Comparing to the same period last year is often useful. Tools like Google trends can indicate whether there is an underlying trend.
-
Yes my impressions increased. I daily check my rankings with incognito window in chrome and mozilla and they reflect the actual rankings. I forgot to mention that lately even my direct as well as referral traffic went down compared to the previous year. I checked also my index status and all the URLs I want to be indexed are actually indexed in google.
I can't find any reasonable solution
-
Hi,
Have your impressions increased in Google Webmaster Tools? I assume they have and if so it may simply be that your titles and descriptions are not enticing enough for searchers to click on.
Generally, increased rankings equates to increased traffic. Are you definitely sure your rankings have increased? Try searching your keywords in an Incognito window in Google Chrome without being logged in to any Google accounts and see if you appear. If you don't then the rankings your monitoring probably aren't the actual rankings you're seeing.
Hope this helps.
Gaz
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
What would the US traffic increase be for a website YoY if all Google SERP rankings remained the same?
This question has come up a few times with some of our clients and I've spent some time researching this question, but I can't find an answer online so hopefully, someone at MOZ has this data available to them with all the data they collect. The data points that would be needed to answer this question off the top of my head: Increase in the # of Google Searches in the US YoY The decrease in CTR for organic results "10 blue links" which take a searcher off of Google YoY, as Google continues to keep more searchers on Google.com with rich snippets, increased AdWords prominence, AdWords extensions, etc I'm sure this greatly varies per industry, but an average for all industries is all that is needed to answer this client question. Many thanks in advance and I've included a video which hopefully helps to better explain the search "plus/minus" that we can expect to see as SEOs in 2018. WF1yLlJC6LetnpbD3
Search Behavior | | WebpageFX1 -
Diganosing Traffic Drop
With Spring Break and seasonality in play right now I'm curious about techniques for separating/diagnosing temporary drops in interest due to user behavior in a category from other things like drop in ranking or similar. How quickly can you tell these apart? Analytics will be delayed a few days for instance, other tools take time to update. What should we be looking for and when to say "ok, this too shall pass" as opposed to "did we make a bad site update" or something similar. Any tips?
Search Behavior | | GLStephenJ0 -
My site traffic decreasing day by day
unfortunately its very bad for us . after panda update not affected any more but recent time . anybody can help us to fix the issue blog http://gurujobalert.com/ please thanks in advance
Search Behavior | | jenindras10 -
Google keyword planner shows low search volumes
Hello, There are some terms that you'd expect to see a lot of results. In fact, in the old days of Keyword Tool, I recall seeing thousands of results for a keyword like "anderson cooper". Today, I see a small amount as a monthly average. Am I doing something wrong? All I really want to do is find search volumes on particular keywords either globally or local to a country. And it's proving soo hard! 😞 Screen_Shot_2013_11_26_at_11_13_20_PM.png
Search Behavior | | mhamilton0 -
Why do all traffic curves show a "saw tooth" pattern in Google Analytics
Greetings Mozzers This sounds like a dumb question, but it's bothering me just the same and I would like to think what the fine community of SEO experts at MOZ thinks I have taken a look at the traffic curve for about 20 different sites in very different industries (home improvement, wedding party supplies, pet feeding systems) and it seems to me that they all show a saw tooth pattern, more or less like the one below.
Search Behavior | | Masoko-T0 -
Rankings like this mean what?
I have just redirected our old domain to our new domain using a sitewide 301 redirect. That was on Dec 6. Since none of the pages are showing in the serps unless you search specifically for a paragraph in quotes. But I am also very concerned because scraper sites are coming up before my site. Here are a few examples: https://www.google.com/search?hl=en&tbo=d&rlz=1T4GGLL_enUS398US398&biw=1223&bih=799&sclient=psy-ab&q="The+decision+to+choose+between+duplication+and+replication+depends+upon+the+circumstances+of+each+individual+project.+Since+the+creation+processes+for+replication+and+duplication+are+so+different%2C+the+final+products+are+also+very+different."&btnG=&pbx=1 and here is one I just took off the site and put somewhere else: https://www.google.com/search?q="Blu-Ray+players+have+really+come+in+to+their+own+in+the+past+few+years.+Blu-Ray+technology+provides+the+best+sound+and+picture+quality+of+any+media+format+on+the+market.+In+spite+of+the+great+leap+forward+that+Blu-Ray+represents,+there+are+still+a+good+number+of+people+who+haven’t+made+the+transition+from+traditional+DVD+players+to+the+Blu-Ray+format."&hl=en&tbo=d&rlz=1T4GGLL_enUS398US398&ei=Gk7nUN2oMYrA8AT74IEo&start=10&sa=N&filter=0&biw=1223&bih=799 and yet another: https://www.google.com/search?hl=en&tbo=d&rls=com.microsoft%3Aen-us%3AIE-Address&rlz=1I7GGLL_en&sclient=psy-ab&q="At+the+Windows+8+BUILD+conference+we+learned+that+Windows+8+will+allow+you+to+mount+ISO+and+VHD+files+natively.+++So+no+longer+is+there+a+need+for+a+3rd+party+ISO+file+software+such+as+Daemon+Tools+however+if+you+have+copy+protected+DVD+or+games+you+will+still"&btnG=&pbx=1 Notice the pattern, all of the results have my site (the originator of the content) at the bottom. I am very concerned with this as I'm sure this means Penalty up the ..... something. What is my best move at this point? Is there any chance of getting out of this? Just be thankful you are not in this position, it sucks. But I'm still positive I can do something with this site. Thanks Rob
Search Behavior | | robdawg0 -
Irratic page rank results - why?
Hi, Hi- I've changed the title and reposted this question as I didn't get any insight. I really am going around in circles for this; so any help that can be given would be really appreciated.I know that you guys have the knowledge so really hoping you can share it! Thanks - background: I run two sites: www.ragsmetals.com and www.yourgoldfund.com: They offer similar products but to different markets: one is predominently trade, one predominently customer focused. They vie for the same keywords.e.g. Buy Gold My Issue: I have been trying to build www.yourgoldfund.com up from an SEO point of view; it is FALLING in the rankings; I am doing NOTHING with www.ragsmetals.com and it is rising in the rankings. I checked webmaster to see if there were any warnings as a result of penguin (found out how to do this on here - thanks for that!) there are none. I have optimized the pages a lot. I have put time into getting in bound traffic, and even more excitingly some experts (from reputable domains) have just linked to our site because they like our content! So to me things should be improving . NOTE: My OSE listed inbound links are incredibly diferent from google Webmaster. What can I do. I am a scientific person so I love the fact that I have 2 sites to compare...interested to hear your thoughts. Many thanks in advance
Search Behavior | | girlie0 -
How do I get my report to show ranking for a location such as pittsburgh or columbus?
I am not interested in US ranking only Pittsburgh and Columbus as that's where my client's offices are located. Are there settings to help me view our rank on our areas? Thank you!!
Search Behavior | | IEInteractiveServices0