Guest Blogging good or bad?
-
Hello Mozzers,
Matt Cutts once told that guest blogging is a bad way to get links, then he relativized it again and said it's okay. We all know Google doesn't want to count those links, what they want are editorially given links.
Now my question, what's your view on this topic? Do you still use guest blogging as a link building technique?
Best regards,
grobro
-
As others have said, it depends on how you do it!
Like so many things in life, eh?
-
Good guest blogging is still good. Bad guest blogging is still bad.
Sorry if that sounds a bit glib, but it is true. If you are prepared to guest blog anywhere for a link then it is not good. If you are going to write a good article on a quality site that your audience uses then that can be good for many reasons.
-
There isn't a black or white answer here, as it really depends on how guest blogging is done. If the content is 400 words that is put through a content spinner and 40 versions of it are posted on 40 sites that accept any content on any subject, then yeah, it's bad. If it's content that is relevant to the hosting site and their audience, is unique, presents new information, is helpful for the readers, and generally requires a decent amount of time and effort to put together, it's much more likely to be good.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Whats the best way to build good baclklinks efficiently?
I have been having a very hard time getting new backlinks to my new website. Does anyone have any suggestions? Thank you
Link Building | | chase550 -
Guest blogging: is there a safe way to do it?
Following Google's nuking of My Blog Guest, is there any way of doing (high-quality, small-scale) guest posting safely? Specifically, do the tips from Neil Patel here (written Jan 22) still stand up? Only post on relevant blogs – ideally these blogs should also be larger than your website. In other words, do it because it will help with branding, traffic, and sales. Posting on bigger blogs that are also relevant will provide you with more good exposure than posting on small, unknown blogs. Avoid using rich anchor text – rich anchor text will become a huge red flag and will probably cause your site to get penalized eventually, especially if you are building these links through guest posts. Share the love – you won’t be able to link out to your site only. From Wikipedia to your competitors, you’ll have to link out to whichever site benefits the reader the most. Build up your author rank – with Google Plus becoming more popular, it will be easier for Google to determine how good of a writer you are. So, you’ll have to focus on publishing only valuable content as you won’t want crap tied to your author account. Co-citations are valuable – even if you don’t get a link from a guest post, just having your site mentioned in the article can help with rankings. I think Google will place more emphasis on co-citations in 2014.
Link Building | | Jeepster0 -
When writing content, is it good to reference wikipedia for some definitions?
Example...we write a unique article about the materials used in our products, giving a more in depth insight into the types of metals and minerals used in the products. Such articles are aimed at a small number of customers that ask more detailed questions about some of our material. In explaining some of these materials, we reference, and credit for, classifications used from the definitions given in wikipedia. The rest of article is ours and unique. Is getting these links from an authority such as wikipedia a good idea? Thank you.
Link Building | | onwardsandupwards1 -
Precautions for Linkbuilding with Mommy Blogs
If you are seeking links from blogs in a niche that is known for having a lot of commercial links from reviews or sponsored posts what precautions should you take? Should you avoid any blog with sponsored posts or that reviews products?
Link Building | | ProjectLabs0 -
What is a good average cost to acquire a link?
If you use a link building tactic for long enough, you can estimate the average cost for each link that is acquired through that tactic. For instance if you typically get 10 links from an infographic that costs $1,000 to create and promote, your average cost per link is about $100. What range do you target for your average cost per link? What average cost would you take all day long if you could scale it?
Link Building | | ProjectLabs0 -
How to link blog posts to web pages
In past I would write blog posts and link to a static web page. The link from the blog post to the static web page would be the same keyword(s) as the web page was optimized around. With the latest Google updates, it seems like the keywords linking to the web page need to be varied, but I'm not sure what the ideal system would be?
Link Building | | Doug_Hay0 -
How do you search blogs by targeted demo or language?
I need to make a list of blogs popular with 2 0something men who are bi-lingual (spanish/english) Any suggestions? Tried to use Open Site Explorer (it wasn't working) Thanks!
Link Building | | wpsoule0 -
How to search blogs for blog commenting?
Hi every one can any help me out regarding blog commenting I am doing blog commenting since last 6 months to my automotive website i am posting the comment in blogs which are related to automotive only now i all most commented in 1500 blogs and i am not finding the new blog so how can i do blog commenting is there any other way to comment in new blog or getting the list of new blogs Kindly suggest me plz 🙂
Link Building | | PrasanthMohanachandran0