Question about keywords on multiple pages
-
Hello all great to be apart of this community,
My question is:
I am trying to rank for two separate "two keyword" searches which are
"BBB boost" and "ZZZ boost"
I am planning to put "ZZZ boost" on my homepage/landing, and "BBB boost" on my second page where the end user actually purchases said product.
"ZZZ boost" - receives around 22,000 monthly searches and
"BBB boost" - around 5000 monthly searches
Because each of these share the one keyword "boost" in them, will it affect my ability to rank for even one page on the "two keyword" phrase?
Or will it cause both pages to come up in the google search results on either "two keyword" phrase because they share the same word "boost" in them? If so does that affect the ability to rank 1 page since they share the same domain name, will it divide page ranking/serp ranking?
-
Thanks for the question. The best answer is that it's impossible to make a specific recommendation without knowing the exact keywords in question and how they relate to your overall digital strategy. But that being said, here are some high-level things to consider.
1. Place in the sales funnel. Take an example of "SEO software." Keywords would vary based on the place of the searcher in the funnel and thereby his or her likely location on your website:
"seo software" -- informational query likely from someone at the top of the funnel who wants to learn about SEO software. This would usually be targeted on the home page
"compare seo software" -- informational middle-tail query that would be likely targeted on an interior sales page whose "content" would obviously compare all the different types of software. This would target someone in the middle of the sales funnel
"buy seo software" -- transactional query from someone at the bottom of the sales funnel. This would be targeted at a check-out or sales page2. Semantic understanding. Google is getting really, really smart. Years ago, people would have one page targeting "buy tennis shoes" and another for "buy sneakers" in an attempt to rank highly for both phrases. Today, Google (I'm sure) "knows" that both keywords refer to the same "entity." So, a single page should be created that would aim to rank for both.
If your two "boost" terms mean pretty much the same thing, then you should have one page for both. If you create more than one page in this context, you risk duplicating your content in Google's eyes.
There's a lot more I could say, but I just wanted to throw out these two considerations for now. I hope it helps!
-
Having the phrases on two separate pages is the way to go, one page for one phrase. With them both having the word boost it will not affect your ability to rank.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our protected pages 302 redirect to a login page if not a member. Is that a problem for SEO?
We have a membership site that has links out in our unprotected pages. If a non-member clicks on these links it sends a 302 redirect to the login / join page. Is this an issue for SEO? Thanks!
Technical SEO | | rimix1 -
Pages not indexable?
Hello, I've been trying to find out why Google Search Console finds these pages non-indexable: https://www.visitflorida.com/en-us/eat-drink.html https://www.visitflorida.com/en-us/florida-beaches/beach-finder.html Moz and SEMrush both crawl the pages and show no errors but GSC comes back with, "blocked by robots.txt" but I've confirmed it is not. Anyone have any thoughts? 6AYn1TL
Technical SEO | | KenSchaefer0 -
If the order of products on a page changes each time the page is loaded, does this have a negative effect on the SEO of those pages?
Hello, a client of mine has a number of category pages that each have a list of products. Each time the page is reloaded the order of those products changes. Does this have a negative effect on the pages' rankings? Thank you
Technical SEO | | Kerry_Jones2 -
What is Too Many On-Page Links?
in campaigns i see " Too Many On-Page Links " what is this ? can anyone please tell me ?
Technical SEO | | constructionhelpline0 -
After I 301 redirect duplicate pages to my rel=canonical page, do I need to add any tags or code to the non canonical pages?
I have many duplicate pages. Some pages have 2-3 duplicates. Most of which have Uppercase and Lowercase paths (generated by Microsoft IIS). Does this implementation of 301 and rel=canonical suffice? Or is there more I could do to optimize the passing of duplicate page link juice to the canonical. THANK YOU!
Technical SEO | | PFTools0 -
Keyword density question.
For instance, if the keyword I'm targeting on a specific page is "New Orleans", the Keyword is everywhere it's supposed to be, title, meta, content, internal links, etc, .... So when I check my most relative key words with different tools, it always breaks the word up like: new - 12 times 2.3% orleans - 12 times 2.3% Should I try to fix this? or is this normal? and does google view this as 1 keyword when evaluating my site?
Technical SEO | | Nola5040 -
What is the proper way to deal with multiple product pages?
If an e-commerce site selling backpacks has 200 items and they only show 30 per page, what is the proper way to deal with page 2, page 3, etc? Do you let each page rank separately? even though they are competing on the same keywords? Do you use canonical tags on pages after the first page?
Technical SEO | | youngsgarden1 -
Top pages give " page not found"
A lot of my top pages point to images in a gallery on my site. When I click on the url under the name of the jpg file I get an error page not found. For instance this link: http://www.fastingfotografie.nl/architectuur-landschap/single-gallery/10162327 Is this a problem? Thanks. Thomas. JkLej.png
Technical SEO | | thomasfasting0