On-Page Problem
-
Hello Mozzers,
A friend has a business website and the on-page stuff is done really bad. He wants to rank for: conference room furnishing, video conference, digital signage.
(Don't worry about the keywords, it's just made up for an example.)
For these three services he has a page: hiswebsite.com/av
AV stands for audio and video and is the h1.
If you click on one of the service, the url doesn't change. Like if you click on video conference, just the text changes, the url stays /av.
All his targeted pages got an F Grade, I am not surprised, the services titles are in
. Wouldn't it be a lot better to make an own page for every service with a targeted keyword, like hiswebsite.com/video-conference
All this stuff is on /av, how will a 301 resirect work to all the service pages, does this make sense?
Any help is appreciated!
Thanks in advance!
-
To add to what Massimiliano said - once you change the URL to be more descriptive and you have 3 pages, 301 the /av to the closest related new page. Then, add internal links to the 2 other new pages that target their primary term/topic. This way you have the authority from /av going to 1 of the newly created pages and then the other 2 new pages have a clear internal link structure so Google understands they are a higher authority for the new topics they are targeting.
-
I would change /av into /audio-video and add a 301
I would add sub folders to the url structure for each category with a dedicated page.
-
Does anyone know how to fix this technically? This site /av has already some power, and out of it we get 3 new pages..
Any help is highly appreciated!
-
Thank you guys for your answers, I appreciate that.
What would be the best approach to fix this technically? There is only one page now (/av) and there will be 3 new pages, each for one service. Normally I would think about a 301 but it's from one page to three. So I don't really know what would be the best solution.
Any ideas?
-
Thanks Ray, I didn't know about this.
-
Hi - Well, I did use a general term with 'any,' but generally speaking, on the desktop version, it is highly likely that content that is deliberately hidden from users, such as content that is revealed when a user clicks on a tab or 'expand to view' type of link, may be discounted when it comes to ranking that page.
Sources:
- https://www.seroundtable.com/google-hidden-mobile-content-okay-19626.html
- https://www.seroundtable.com/google-hidden-content-tabs-19534.html
- https://www.seroundtable.com/google-hidden-tab-content-seo-19489.html
The above also includes links to hangouts where people like John Mueller have specifically spoken to the topic. Now, I don't think that hiding content like this is considered to be black hat. Only that the content in these areas carry less influence when ranking their pages for the terms included in that content.
Based on what the SEO community has seen and my own work with high traffic websites, I do think Google is at least tweaking this factor as a ranking signal. Therefore, any content that I know I want to have the most influence on the SERPs as possible, I bring to the immediate front, even if it means having a longer page. E.g. valuable content such as user reviews and product questions shouldn't be shown behind tabs, although it is a very popular UI design.
-
Hi Ray, with reference to "Any content that is hidden behind tabs is now known to be discounted for rankings." what's your source? I remember videos of Matt Cutts repeating Google knows today web is made of rich applications and as far as your app is keeping the white hat on you won't get penalized for this.
-
There's quite a bit going on here
'av' could stand for a lot of things, such as anti-virus. Most people know the acronym, but having the url as /av doesn't help you in terms of SEO - use friendly URLs that identify a specific topic, such as you've suggested with /video-conference
For each specialty/service, create a unique page and add content that demonstrates your value proposition to the reader.
Make sure each of these pages has the proper information hierarchy applied - H1, H2, H3, and the rest as necessary. Your <title>and <h1> tags should be human readable and highly targeted to the topics you want to rank for.</p> <p>Any content that is hidden behind tabs (i.e. you click a link and new text appears) is now known to be discounted for rankings. I highly suggest that you put all highly relevant content that you want to help you rank in front of the user without them needing to interact with your application.</p> <p>I hope this helps you get started creating those new pages!</p></title>
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Our protected pages 302 redirect to a login page if not a member. Is that a problem for SEO?
We have a membership site that has links out in our unprotected pages. If a non-member clicks on these links it sends a 302 redirect to the login / join page. Is this an issue for SEO? Thanks!
Technical SEO | | rimix1 -
Tough SEO problem, Google not caching page correctly
My web site is http://www.mercimamanboutique.com/ Cached version of French version is, cache:www.mercimamanboutique.com/fr-fr/ showing incorrectly The German version: cache:www.mercimamanboutique.com/de-de/ is showing correctly. I have resubmitted site links, and asked Google re-index the web site many times. The German version always gets cached properly, but the French version never does. This is frustrating me, any idea why? Thanks.
Technical SEO | | ss20160 -
Duplicate pages on wordpress
I am doing SEO on a site which is running on WP. And it has all pages and categories duplicates on domain.com/site/ However, as it got crawled I saw that all domain.com/ pages have rel=canonical with main page tag (does it mean something?). Thing is I will fix permalinks structure and I think WP automatically redirects if it is changed from /?page_id= to /%category%/%postname%/ or /%postname%/ Isn't there something I miss? Second problems is a forum. After a crawl it found over 5k errors and over 5k warnings. Those are: Duplicate page content; Duplicate page title; Overly-Dynamic URLs; Missing Meta descr; Title Element too long. All those come from domain.com/forum/ (fortunately, there are no domain.com/site/forum duplicates). What could be an easy solution to this?
Technical SEO | | OVJ0 -
How do I fix issue regarding near duplicate pages on website associated to city OR local pages?
I am working on one e-commerce website where we have added 300+ pages to target different local cities in USA. We have added quite different paragraphs on 100+ pages to remove internal duplicate issue and save our website from Panda penalty. You can visit following page to know more about it. And, We have added unique paragraphs on few pages. But, I have big concerns with other elements which are available on page like Banner Gallery, Front Banner, Tool and few other attributes which are commonly available on each pages exclude 4 to 5 sentence paragraph. I have compiled one XML sitemap with all local pages and submitted to Google webmaster tools since 1st June 2013. But, I can see only 1 indexed page by Google on Google webmaster tools. http://www.bannerbuzz.com/local http://www.bannerbuzz.com/local/US/Alabama/Vinyl-Banners http://www.bannerbuzz.com/local/MO/Kansas-City/Vinyl-Banners and so on... Can anyone suggest me best solution for it?
Technical SEO | | CommercePundit0 -
Clone TLD Problems
I have an online services website www.geekwik.com which I started 3 months back. I also recently made a clone in TLD geekwik.in which has the same content, only pricing is in INR and is targeted at India users, while geekwik.com is targetted at global users with pricing in USD. How do I manage these 2 sites so that I do not face duplicate content penalty from google and the sites do not cannibalize on each other. Is there anything specific I need to do in robots.txt or .htaccess or sitemaps or hrelang etc? I personally feel that after putting up geekwik.in couple of weeks ago, the ranking of geekwik.com went down and I started getting lesser search queries. I would be putting up an IP based switch on both sites shortly so that Indian users are redirected to .in TLD and non-Indians are redirected to .com TLD. From SEO standpoint what are the things I need to do to counter these problems mentioned above. Putting India version in a subdirectory is also an option.
Technical SEO | | geekwik0 -
Two Domains for the Same Page
We are creating a website for a client that will have hundreds of geographically driven landing pages. These pages will all have a similar domain structure. For example www.domain.com/georgia-atlanta-fastfood-121 We want the domain to be SEO friendly, however it also needs to be print friendly for a business card. (ex www.domain.com/121) The client has requested that we have two domains for each page. One for the Search Engines and then another shorter one for print/advertising purposes. If we do that will search engines the site for duplicate content? I really appreciate any recommendations. Thanks! Anna
Technical SEO | | TracSoft0 -
Discrepency between # of pages and # of pages indexed
Here is some background: The site in question has approximately 10,000 pages and Google Webmaster shows that 10,000 urls(pages were submitted) 2) Only 5,500 pages appear in the Google index 3) Webmaster shows that approximately 200 pages could not be crawled for various reasons 4) SEOMOZ shows about 1,000 pages that have long URL's or Page Titles (which we are correcting) 5) No other errors are being reported in either Webmaster or SEO MOZ 6) This is a new site launched six weeks ago. Within two weeks of launching, Google had indexed all 10,000 pages and showed 9,800 in the index but over the last few weeks, the number of pages in the index kept dropping until it reached 5,500 where it has been stable for two weeks. Any ideas of what the issue might be? Also, is there a way to download all of the pages that are being included in that index as this might help troubleshoot?
Technical SEO | | Mont0 -
On Page 301 redirect for html pages
For php pages youve got Header( "HTTP/1.1 301 Moved Permanently" );
Technical SEO | | shupester
Header( "Location: http://www.example.com" );
?> Is there anything for html pages? Other then Or is placing this code redirect 301 /old/old.htm http://www.you.com/new.php in the .htaccess the only way to properly 301 redirect html pages? Thanks!0