How do I know which keywords to track in my MOZ Campaigns?
-
Good morning Mozzers from the London, England.
This may be a silly question to many of the community, but here goes "How do I know which keywords to track in my MOZ campaigns?"
I work in the gyms section in the UK and am tracking keywords like "Gyms in Liverpool" or "Manchester gyms" which send me some traffic.
I can see search terms like the above do send me traffic from Google's Webmaster Tools, but obviously this tool won't highlight the keyword opportunities I am missing out on because I currently don't rank.
Any guidance on this dilemma would be hugely appreciated,
Kindest regards
Ben
-
Thanks for your response. More great advise, I look forward to trying out these keyword research methods.
-
Hi Ben,
If you are already getting some traffics from some keywords. You can try out for Google Keyword Planner (https://adwords.google.com/KeywordPlanner) and Keywordtool.io as advised by Martin. Also, you can Access your Google analytics in broader way by connecting it to MOZ pro Analytics> Keyword Ranking to get keywords based on your website and its competitors automatically.
Regards
-
Thank you very much for this advise! Much appreciated.
I shall have a good read of the blogs you mentioned.
Regards
Ben
-
Hi Ben
Have you already optimised your website for keywords? If not then follow Martijn's advice, if the current website is optimised then simply track all keywords which you are currently trying to rank for.
Kind Regards
-
Hi Ben,
I would start off with doing some extensive keyword research to find the best keywords that are you related to your business. Tools you could use for that are Google Adwords Keyword Tool and Keywordtool.io. Next to that there are more than dozens of great blog posts on how to do keyword research, like for example: http://blog.kissmetrics.com/keyword-research-part-2/ and http://www.viperchill.com/keyword-research/
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Unsolved Why is my campaign showing old data?
My campaign is stuck in a time-warp. It seems to think it's still May. Why is this? Can anyone help please.
Moz Pro | | rhiannondavies0 -
Unsolved Ranking not collecting keywords
Hi, we recently migrated our blog to be on the same domain as our main website. It's been about a month. I have continued adding more keywords we'd like to track to our Ranking list on Moz. But it's been a week and the keywords are still not collecting. Is this something we need to fix on our end, or is there something going on with Moz? keyword ranking issues.png
Moz Pro | | CoveoSEO0 -
Keyword cannibalization
Hello - We have a blog that ranks for 124 different keywords (URL: https://www.clickboarding.com/18-jaw-dropping-onboarding-stats-you-need-to-know/), and it's cannibalizing other keywords that I'm writing blogs specifically for. For example, the blog mentioned above ranks for "employee onboarding process," and I have a different blog I wrote with "employee onboarding process" as the focus keyword that's not ranking at all. Any suggestions or insight is hugely appreciated! Julie K.
Moz Pro | | Julie-Kuepers0 -
Updating Meta Keywords
Hi I am going through the process of cleaning up the SEO on my blog www.shoottokyo.com. Someone recommended that I can use ScreamingFrog to find the location of 4xx errors and I noticed that there are Meta Keywords on about 200 of my posts but some of them are wrong such as it mentions my old city I lived in or my old camera I used to use. I want to clean these up. If I look on the post itself in Wordpress I don't even this this information. Where can I edit it? Is there a way to easily edit across multiple posts? I previously used All in One SEO perhaps these came from that and I need to reinstall that to clean this up? I'm new to all of this expect a lot of questions. Thanks Dave
Moz Pro | | ShootTokyo0 -
Why does SEO MOZ Pro scan your competitors keyword rankings?
I find the keyword rankings feature of SEOmoz Pro probably it's most useful feature. I was wondering why you can't see your listed competitors stats in comparison?
Moz Pro | | AndyMcSherry0 -
How do i target keywords locally
I am working for a cosmetic surgeon with clinics in three geographic places. I would like to give him specific keywords that he can go after successfully. When I use the keyword tool with terms like botox cosmetic staten island or breast augmentation tarrytown, I get competitive rankings like 36% or 37%, but it doesnt tell me if there are only a few searchers doing this per month. In Google's Adwords tool, it thinks that the number fo searchers with these same terms is too small to measure, literally giving me back a dash (= insignificant traffic). However, it I use Google Adwords with more general terms, say breast augmentation surgeon, and get a medium/110 global monthly searches, when I come back to SEOmoz tool and assess the same keyword, I find that the traffic picks up doctor sites in Arizona and elsewhere, where clearly no one who wants cosmetic surgery in new York is going to fly to Arizona for it. So, how do I ensure a balance between targeting too little traffic but including the names of specific towns, and targetting more general terms but not having local prospects. Has anyone tackled this in a specific medical niche?
Moz Pro | | DianeDP0 -
Why do you call it a Campaign?
I'm trying out PRO and have a simple question. Why do you call the main organizational unit in this tool a "Campaign"? "Campaign" makes me think of advertising or direct mail - run over a specific period of time to a specific audience. But, "Campaign" in SEOmoz PRO seems to mean a collection of keywords plus a domain. Is the idea that I'm investing time an money in this collection of keywords in some sort of a structured campaign (using SEO techniques) and then using PRO to track performance against a baseline? By the way, the tool seems great and I love the useful data it provides. I guess I'm really trying to understand the SEO mindset the underpins the design of PRO. Thanks for any help!
Moz Pro | | dbmmark0 -
Keyword Canibalization!
I have a page and it's ranking for a keyword. I placed an internal text link with that keyword as an anchor from that page to that page. The pages is linking to itself. Why on-page report card sees that anchor text link as a cannibalization link? Another problem that i cannot resolve about keyword cannibalization is that the same tool sees cannibalizing link for different kw. Ex : I have a page/category about shoes. From that page i link with anchor text links (the name of the anchor is the name of subcategory ) to subcategories which are men shoes, women shoes, kids shoes, etc. Now, why those links are seen as a cannibalization links for the keyword shoes?
Moz Pro | | maldiniii0