Weird Math in GA Ecommerce Tracking
-
Hi everybody. I've recently discovered that I have a problem with the ecommerce tracking on a client's website. The client sells concert tickets at an average price of $10 per ticket. The custom ecommerce platform they use is kind of unusual; the same product often has different SKUs, but not always. This isn't associated with different seats, etc. In fact, I don't yet know why they've set it up that way.
The problem that I'm facing is this: the data in Analytics is calculating the "average price" of a SKU item as the total price. If, for example, the actual average price for a SKU item is $10 and four of those SKU items were sold, Analytics will tell me the average price is $40. This means that the total revenue for that SKU shows up as $40 x 4 = $160. Needless to say, this is enormously skewing the data. Here's a screenshot. Note, it's the same product: http://screencast.com/t/JyLQkb3jzz6s
The total revenue for ticket sales is way off because of this, and I'm not sure if it's a problem with the ecommerce tracking code in Analytics, or something that the ecomm platform is doing.
Have any of you experienced anything like this, and if so is it a fix in Analytics?
Thank you!
-
Thank you for all your help. The strange thing is that Analytics shows the proper quantity, but the wrong average price and total revenue. It does seem like the "unit price" is off. I think they're running _additem for the entire transaction, vs. each item within the transaction. So if someone buys 4 tickets (at $10 each), unit price is showing up as $40.
I'll reach out and see if this is the problem.
Thanks again! You've helped so much.
-
they should debug to check amount and qty have the right figures, and (it's a common mistake even if should not cause your problem) also check the code is not called more than once for the same sale
average price in analytics product performance page is calculate summing up the value you pass in the addItem as "unit price" and dividing by the sum of the value you pass as "quantity"
so if analytics is showing a wrong figure these values you pass to analytics must be wrong and you should cross check what figures your application is really sending to analytics
-
This is the email I've received back from the developers. They're really unfamiliar with implementing e-commerce tracking, so I'm hoping to get a little more feedback here!
http://screencast.com/t/yWQyzWrR
The first code fires when there's any transaction at all (they sell stuff other than tickets, and those other items are showing up fine in GA). And then the second code fires when tickets are purchased.
Thoughts?
-
Check the tracking code where the _addItem is done for the conversion value passed to analytics.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
GA 4 Question
What differences are you typically seeing in Google Analytics 4 compared to UA? For one site I have, UA says there were 2,342 new users. GA4 says there were 1,899 new users for the same time period. Does that seem like a normal amount of difference between the two platforms?
Reporting & Analytics | | emilycarimus1 -
How to uncover GA "Not Provided" organic keywords?
Hello, Google Analytics has a lot of keywords which are tagged as "Not Provided" So how can i uncover what these are? Otherwise how do i know which organic keywords are doing well or not?
Reporting & Analytics | | Riz_Khan0 -
Google analytics suddenly stopped tracking all my landing pages
Hey guys. I love the new update of GA. Looks so clean. So, of course, I was excited to see how my landing pages were doing. I went to behavior, all content, all pages. And I noticed it's only showing me 19 pages out of the 93 I have indexed. And none of the top ones at all! Can't find them anywhere in GA! Anyone seen this before? Thank you so much
Reporting & Analytics | | Meier0 -
How to track in google analytic which filters selected in which category?
Hi All, Can anyone tell me how to track which filters selected in which category like in category I have 1) price ( then different - different price) 2) color ( then difference - difference colors) same for size, width, brand etc. Is it possible to track in detail via tag manager? Other than tag manager what are the best way to track filters? Please explain me technical guidance too. Thanks!
Reporting & Analytics | | adamjack0 -
How do i get Social Media Actions Tracked in GA
Greetings from 17 degrees C wetherby UK 🙂 http://i216.photobucket.com/albums/cc53/zymurgy_bucket/how-do-get-this.jpg The above url pints to dat I'd love to see in my Google analytics account but instead all i can see is this:
Reporting & Analytics | | Nightwing
http://i216.photobucket.com/albums/cc53/zymurgy_bucket/no-socail-media-engagementcopy.jpg What i really want to measure is Facebook Likes etc not just referral traffic from social media sites. So my question is please... "Do i have to add additional tracking code to Google analytics as explained here - https://developers.google.com/analytics/devguides/collection/gajs/gaTrackingSocial " Thanks in advance,
David0 -
Tracking on Analytics .ca domain When Redirect From GoDaddy Control Panel?
I bought all .ca, .net, .org, .info and http://www.pilatesboisfranc.com at GoDaddy. I'm using .com and all others are redirect to the .com from the GoDaddy control panel. Is it easy to track any of thems on Analytics? I just installed the tracking code and I selected in the ''What are you tracking'' option from the ''Advance'' tab, '' Multiple top-level domains
Reporting & Analytics | | BigBlaze205
Examples: www.pilatesboisfranc.uk
www.pilatesboisfranc.cn
www.pilatesboisfranc.fr If someone enter http://www.pilatesboisfranc.ca will it be track? I don't know anything about coding, I hope you can help because I would like to use the .ca doamine to track advertising on my car... Thank you, BigBlaze0 -
Track Google/Bing Shopping as Referrer
Is there a way to track Google & Bing Shopping referrals independent of standard Google/Bing tracking? It would be nice if we could see the difference between Google PPC, Google Organic & Google Shopping. I notice in analytics that we get some traffic from google/ppc, some from google/organic, some from google.com/referral (not sure what this is), and some from googlebase/cse (I know this is Google shopping, but I don't think it's tracking all shopping referral visits as this).
Reporting & Analytics | | JerDoggMckoy0 -
Creating a Filter in GA to track Parent Category
I don't know if the title makes sense, but here's my question... Our newspaper website has multiple categories like World, Sport, Entertainment etc. Now, a story, belonging to the entertainment section maybe published on the entertainment page but is likely to have a slot somewhere on the Home page as well as other pages. The same goes for stories in sport etc. However, the url displays the date folllowed by the post title and thats it, no category name. Now, a user may end up going to a detailed story that belongs to the entertainment section (from the home page or any other page) without actually having visited the entertainment page. However, for tracking purposes, we want to see how many hits we got on the entertainment page and any story belonging to that particular section. So, my question is how do I go about creating filters that can help me track category page and detail story hits as one? Or, should I ammend the url structure (keep in mind we are using wordpress for our news website) to include category after the date and would this solve my problem of tracking? I asked a similar question recently but maybe I did not explain myself clearly. Thanks!
Reporting & Analytics | | RishadShaikh590