Awesome ranking (place 1/2) but my CTR is damn low! Some thoughts...
-
Hey all,
with a few projects I'm ranking really great. Having a good amount of impressions with terms that have decent search volume.
Webmasters shows:
- "tax consultant city" Ranking 1.4 => 1056 imp => 3% CTR
- "seo city" Ranking 1.2 => 329 imp => 1% CTR
Whats up here?
- Competitors are seaching a lot but not clicking?
- Brand issues? Can't believe that.
- Title is boring? German titles a are longer... So I don't have enough room to play. Should I get rid of important keywords? Maybe I don't need them to rank? Gives me room for tests.
- Local Box is steeling all the clicks? We are in the local listings and above.
- Payed Ads are steeling all the clicks? At this point we don't use AdWords because of high costs and our great organic rankings
It would be great to hear your thoughts.
Cheers
Pascal -
I see the same thing.
I rank #2 in the organic SERPs for a really good money term... and I have a really low clickthrough rate. But, there are lots of ads above me.... and image results above me.... and shopping results on the right.... and more ads on the right.
I bet google is making buckets of money from all of those ads and the big beautiful images in the shopping results.
-
Hi,
Click rate seems incredibly low for 1.4 position. With no additional info it's very difficult to asses what could be the cause. Normally title+meta description are the elements which are important for you click rate (for local only the title). May be the copy could be improved?
Would it be possible to add a screen copy with the actual search results (you can always black out your brandname / url if you want to keep that private)
When I check my own sites in Webmastertools - the only case where I get such low click rates is when people are looking for images, and Google is displaying the image box on the top of the results with 6 images. Even when we are the second image that is shown, the click rate is only 2% (this figure is also coming from a German site).
In Local search results key info (like location, phone number,...etc) is revealed without the need of clicking to the site, which could also lead to low click rates (guess this is probably more in the case of tax consultant than seo)
rgds,
Dirk
-
Hi Ralph - I am german to, so would you tell me the target city that i can take a look at the SERP?
Competitors are seaching a lot but not clicking <- yes a lot, special SEO Berlin etc. ectremly. I asked some SEOs here in Berlin. Search it x-times a day
title isn't boring - the #newland factor we have, let people klick nearly everything, sad but true. "SEO | SEO | SEO & SEO" would be klicked if its on P1.
One thing, with our local 7 box and the max. 3 results above, when the local 7 box is shown a lot of people think "all above is adwords" . I testet ist with nearly 100 people, 30 thought its adwords, 20 just clicked adwords cause it looks so clickable
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Google Places Competitor Category Ranks (Should we copy them?)
Competitors use "Interior designer" as primary category in Google My Business, they rank well in Google Places, across the phrases we target. Currently we use the same category, but "Office refurbishment service" would seem to be more relevant to us. Should we move to "Office refurbishment service" as the Primary category in Google My Business? If we do move would we need to change our citations? And for other keywords should we be influenced and copy the categories used by our competitors?
Local Listings | | GrouchyKids1 -
Best Approach for GMB/Local Optimization for Central Office with Multiple Locations
Hello, Our site is designed to place people in different locations or houses. We have six locations total; each one has its own name, physical address and landing page. We also have a central office for the brand with its own NAP. All addresses fall under the guidelines of Google My Business (i.e. people visit each location and our office...etc.). Unless it’s ideal, we most likely wouldn’t be running a full-scale local campaign for each location due to restrictions on resources and wouldn’t want to spread ourselves too thin. Our question is; would it be best to set up a GMB listing for each location including our central office, only use the central office or just the 6 locations? – We know multiple locations is not an issue for GMB but we weren’t sure if that’s the ideal way to approach it in this case. Essentially, would it be better to focus on our central office for GMB/local efforts and just make sure that our other location landing pages are the highest quality possible or better to use GMB for every location (including the main office) and over time start local work on all of the above. Also, if we do only use just the central office; should we be avoiding listing the other addresses on each landing page to avoid confusing Google as to where we are located? Any help or insight on how to approach this would be very much appreciated. Looking forward to hearing from all of you! Thank you. Best,
Local Listings | | Ben-R1 -
How can I PREVENT my page from ranking for a keyword?
Hello, I'm in a unique situation where I need to prevent a web page and business listing from ranking for a keyword in Google. The keyword is a phone number that is not associated with the business and is not listed anywhere on the page or in reviews on the business listing. It's causing confusion for people who perform a reverse phone number lookup and see our business and think we called them. I already submitted feedback on the search results, have contacted GMB support, have submitted the page for indexing in Search Console, and am now going to try displaying the correct phone number in the page title and meta description.
Local Listings | | geodigitalmarketing
Aside from these steps, is there anything else I can do? Your help is appreciated! Thanks! Lindsey2 -
2 Businesses, Same Location, Different Google My Business Accounts?
This is not my area of expertise, but I have a customer with a unique problem. They are primarily an agency that assists student-athletes nationwide with the college recruiting process. They also have a non-profit organization that runs soccer camps for local kids only. The soccer camp would of course benefit from having it's own GMB page, but they've been told by Google that they can't use the same address as their recruiting business. They are in the same office and moving/adding an office isn't an option at this time. Does anyone have any ideas on how to overcome this issue without risking penalty from Google? Should they change their business name to combine both and add categories for their non-profit? They're such disparate businesses that I'm reluctant to have them do this, but is that the best/only option? Thanks all!
Local Listings | | camarin_w1 -
Evidence that high organic rankings impact positioning in the Google local pack?
I'm looking for articles/evidence that if you have a high ranking organic listing that it will improve your chances of being in the local pack. I came across this about a year ago, but I have had trouble finding articles to support this. Does anybody know of any recent articles and/or studies that show a correlation of high organic listings and local pack visibility? Thanks!
Local Listings | | BigChad20 -
Correct Schema data for oral/facial surgeon
Hi friends, I'm having trouble deciding which schema data is correct for a client who has does both dentistry type services (dental implant, remove wisdom teeth, all on four - but is not a full service dentist) and also provides surgical services (maxillofacial surgery) I cannot decide between these https://schema.org/MedicalSpecialty https://schema.org/Dentist https://schema.org/LocalBusiness http://schema.org/Physician Which would you choose?
Local Listings | | JustinMurray0 -
Google My Business - More than 1 business under same roof?
Good morning Mozzers from London, England, I have been having some issues around local SERPs and getting our businesses to rank. The issue I have is we run GYMS, however within our gyms certain locations we run additional businesses like CHILDREN'S NURSERIES or PHYSIOTHERAPY CLINICS etc. Now these are run affectively as different businesses, and you don't need to be a gym member to use these services. However Google only lets you have 1 primary category per business address. And all of our locations are rightly registered as GYMS. So I can't then produce a secondary business listing at the same address.....can I? Has anyone else experienced this problem, or know of a solution? Kindest regards Ben
Local Listings | | Bendall0 -
2 Domains
Hi, one of my clients owns a dental practice. The business is split into 2 parts. One is general dentistry and the other in cosmetic dentistry. They are both aimed at different markets. The question is, should we have 1 website with all the details for the business under, or could we have two domains and promote both sites differently. Does anyone see any issues with the address being the same etc? Thanks Ade
Local Listings | | popcreativeltd0