How to rank in Google during domain name search?
-
We have received one requirement for this website. http://www.coldcasebeer.com/
We would like to rank in Google during domain name search. If we are going to search following search terms in Google then We are not able to see this domain on first page of Google search result.
cold case beer
coldcasebeer
We have done quick research on this issue. And, We have decided to implement following tasks to make it happen.But, We are quite excited to read certain inputs on this question from experts!
1. Upload default Robots.txt file
2. Verify website on Google webmaster tools
3. Set up USA region on Google webmaster tools
4. Submit Google crawl request on Google webmaster tools
5. Title tag and Meta description optimization for all pages (There are 5 pages only on website)
6. Audit Google local listing
7. Develop quality links with domain name
-
Using the right meta title and description is the best practice for on page seo. Since the competition for the keywords are low, you should be able to rank easily for those keywords. All the very best
-
I am agree with quality link building. And, It may take certain time. I was assuming to Re-Furnish title tag and meta description for all pages. Because, Competition value is very low for both keywords. But, This is really insightful answer for me.
-
A social media strategy would also benefit rankings.
-
If i am not wrong then your site must be on top while you search for coldcasebeer.com
But if you are search for terms like "cold case beer" and "coldcasebeer" then you are not in the top. Because "coldcasebeer.com" is the complete domain name which you can easily get on top for. People basically are not searching for "coldcasebeer.com" until and unless they know it is a branded term. Where as "cold case beer" and "coldcasebeer" can still have some search volumes and people may still be searching for these terms on google. These exactly are keywords that you need to rank for. And your domains is an EMD ( Exact match domain ) which means your domain name contains the exact keywords that people are searching for.
In order to rank for these terms you need to create quality backlinks using the these keywords as your anchor text. Don't over do it. You can use closely related terms as well when you are building backlinks. You backlink profile needs to have the right balance between the anchor texts you are using. Create backlinks related to "branded terms" as well.
Got a burning SEO question?
Subscribe to Moz Pro to gain full access to Q&A, answer questions, and ask your own.
Browse Questions
Explore more categories
-
Moz Tools
Chat with the community about the Moz tools.
-
SEO Tactics
Discuss the SEO process with fellow marketers
-
Community
Discuss industry events, jobs, and news!
-
Digital Marketing
Chat about tactics outside of SEO
-
Research & Trends
Dive into research and trends in the search industry.
-
Support
Connect on product support and feature requests.
Related Questions
-
Malware, Google Ranking and cleanup
Hi My website was infected with the malware. We have cleaned it and during the process we had to delete the cache. Now website is showing like this on the google. How can i fix this? 3e8e9111-eac7-4238-a691-9678542eb4cf-image.png Secondly, As i have lost all the ranking, how can i get back quickly? Please help Thanks in advance
On-Page Optimization | | fslpso0 -
Google finding my meta descriptions
I recently had my site redone (about a year ago). Since then google has not been using my meta descriptions much and more so using the descriptions within my site. Is there a reason for this? An example would be http://www.waikoloavacationrentals.com/vrp/unit/kolea-14/
On-Page Optimization | | RobDalton0 -
Will pushing a visitor to a conversion page hosted on a 3rd-party domain hurt the landing page ranking
Had an interesting question from a client. The client has a page that is optimized for a specific term. The goal of the page is to push users to sign-up for a trial. The trial registration (conversion) page is hosted by a third-party. Will pushing users to the conversion page cannibalize the SEO authority of the landing page. My reflexive answer is to say no, but now am not so sure.
On-Page Optimization | | infoblue0 -
Keywords & ranking
I am working for a social networking site called Yookos. Much our content is user-generated. How can i add keywords onto the site to make sure our site appears in the SERPS? Also what techniques can i use to make our social site rank highly? Do the other SEO techniques apply here?
On-Page Optimization | | seoworx1230 -
Does Google Bias Against Homepages for Search Queries that are a Question?
If you are trying to rank for a keyword phrase that is a question (e.g. how to ___) does it matter if your page is the home page of your site or an article on your site? I suspect that Google would treat question search queries differently and would show preference for articles over a home page in most cases. An article would be more likely to satisfy the searcher by providing the answer to their question, whereas the home page usually doesn't provide specific answers. I looked at one keyword phrase that is a question and only 1 of the first 20 results was a home page. Any thoughts or experience with this?
On-Page Optimization | | Charlessipe0 -
Did anyone Rankings drop massively last weekend ...Is this new google update ?
Hi all, My Site rankings took a battering in the past week , From what I have read, I know that google have updated their algorithm and supposedly it only affects less than 1% of queries but I was very surprised to have fallen in that list... Just wondered, am i the only site to have been hammered this past week ? or is it more of a case that maybe the new algorithm means I need to be more savvy with our SEO. Just posting a quick general consensus question ... thanks Sarah
On-Page Optimization | | SarahCollins0 -
Sudden Site Rankings Drop
Good day guys, We have been following strict SEO strategies for the past 6 months, all sites have been improving incredibly well, all except one. The site in question is http://bit.ly/IH4pkM . The site is regarding automotive spray booth equipment. We were ranking on the first page for the keyword "spray booth" (which is the most important one), at place #4 for weeks on end. However since half-way last week, the site has been dropped to half-way the second page (#17). There are barely any crawler errors listed for our campaign on SEOMoz. There were several pages of which the meta description was missing, but that has been fixed earlier this week. When it comes to link building, I looked at what the top competitors were doing, and was looking for unique link building opportunities myself. We have received 0 webmaster tools warnings as well. I do not believe we are penalized due to the "penguin" update. After all, if you search for for the company's name in Google, it is still listed on there (# 2). Nor have we been part of dodgy link networks at all. So my question is, what do you guys believe made us drop the rankings? Is there some on-page issues I am overlooking? Any recommendations to restore out previous rankings? Kind Regards, Roderic
On-Page Optimization | | Michael-Goode0 -
Can Other Websites You Own Affect Your Rankings?
Let's say you own three websites. One is low quality and Google frowns upon it, another is moderate and a third has stellar unique content. Would Google penalize the third website because you own the first website? On a related note - If you were banned from Google AdWords, would registering a site in your name potentially harm your rankings?
On-Page Optimization | | DerekP0